 Hi. Good morning. Yes, thanks to the organization. It's possible to talk about something we're all somehow connected to. We all talk about stickers. Stickers are in our culture and usually as a privacy office I'm talking only about funny things like, you know, you've read about article 6 GDPR and so on and we laugh and we laugh and laugh. And so today it's about serious things. And yes, it's a little bit about terminology. Because what is a sticker? How do we classify stickers? And a little bit of what did they come from and where are we now? And so we're talking about some of the topics here. Start. Terminology. And what it says is a sticker is a type of label. So we already have two different definitions. A piece of printed paper, plastic vinyl, other material with pressure sensitive adhesive on one side. Decoration functional purposes depending on the situation. And they can come in many different shapes and sizes and very widely in color and design. They are often heard to items such as lunchboxes, papers, lockers, notebooks, walls, cars, windows and so on. And in the usual form stickers are especially popular with children and other like minded people, I might say. Let's start at the beginning. I tried to find out a little bit when stickers were invented or came from and I found a lot of various sources telling us different things. At least one should be fixed that it's already in the Egyptian era. On marketplaces you had sort of stickers on the wall which were showing the prices of the goods that are sold there. So not writings but stickers on the wall there. And the closest connection to the UK is like 180 years from now. Sir Roland Hill, you may know more of him than I do. He invented a passive paper and in the follow up he invented stamps. And so indirectly he founded thousands of societies around the world collecting stamps and stickers. Which is something really cool. But I do think that there are different lines of ancestry. If you're looking at museums and if you're looking at libraries you will see that stickers were already present in the 18th century and sometimes also in the 17th century. They were a little bit different because they were made of paper, they had a different glue on the backside. But all in all if we get back to the definition what the stickers are they are a couple of hundred years old. Oops that's the wrong direction. So I'm coming from Austria and so the German, Austrian or German speaking community is a little bit closer to me and I had a look there and maybe you can compare it to what happened here. And one thing is in Austria we had a monarchy. You still have one as we learned this weekend. And the Austrian monarchy was very well known for being quiet, comfort, don't make any waves. So there is a tradition of stickers to put stickers like nearly everywhere. Then we had another prejudice, German ruthless efficiency. It's a lot about documentation. The first stickers in the first couple of hundred years were all about documentation, classification and archives. And of course the Swiss law for order because it has always been done like that and it will always be done like that. And again we could have a talk afterwards about the parallel movements here in the country. There is one specimen, maybe you can read it, it says property of the people. And these were stickers from the GDR and what I found very very interesting about it is it says property of the people and then it has an inventory number. And you can see that the field where you can put in a number isn't very long. So what could we follow from that? Either there were not so many things to be inventorized or they had a very clever system. But basically they landed on all things you could see anywhere. So at the beginning we also said there are different names for the same thing. So in German you have the saying. What separates us is the common language. And I found a couple of expressions for the same thing like sticker, label, badge, tag, sticker. Maybe we could have a brief rise of hands. Who would call it a sticker? Okay, that seems to be the majority. Label. Okay, we could label things, yeah? Batch was batch something completely different. And it's due to my poor knowledge of the English language. Nobody. Okay, that's my fault. Tag. Oh, great. So there are majorities and even here are minorities to do that. So let's get a little bit more into scientific ways. Two things define it. On the one hand you have something which is shown and on the other hand you have something that is glued. And you know that there are a couple of different possibilities to do that. And good paper and good glue is very rare. Very often you have a good paper but a miserable glue. So you have to take other things. Or you have very thin paper and super glue. These are tricky. These are really tricky. And of course there are special ones with metal foil and parcel glue only. We will discuss later on whether post-its are stickers or not. There are different churches of opinions. And maybe we find a way today. And yes, that's one example. If you see in the down left hand it's poor paper and good glue. Yes, that's something you should, between touching a touchscreen and eating, you should wash your hands. Because otherwise you get something like that. Don't have to translate that one. Coming back to the continent, there's more to the German speaking community. The Austrian way is for instance we have a tendency to diminish everything. To make it smaller. So it doesn't seem so important. And most of the people don't say sticker but they say pickle. And pickle has an L at the end and it says something small and tiny and not so important. So I brought, and we have pickle everywhere. And I brought an example from cars. And it's always the same name but it means different things. So the first one pickle is if you go on the highway you have to pay a yearly toll. And so you have a pickle, a sticker on the wind screen. And the funny thing is even the Austrian government managed to do something like an electronic toll. But they still call it an electronic pickle. It's not on your car but it's somewhere on the plate. Then you have a pickle which is the proof of the technical inspection. Then you have a pickle which is used to park your car. So your windscreen fills up with lots of different stickers. And we had one thing which maybe remembered by some people it was like 50 years ago. We had a so-called oil crisis. Maybe some thing is happening like that today. And in Austria we had a rule that you had to have a pickle on your car with a weekday like Monday to Tuesday Wednesday and so on. And this was the day where you were not allowed to move your car. It should stay put. And so this was one of the things Austria did against oil crisis. Everybody has to stay one day put. Maybe it works. We don't know. And of course the pickle at the end of the car. This I think I have to translate because it says sticker. And then underneath it says does can be removed badly. That's also very Austrian thing. Yes. Germany. In Germany you always have somebody like Siemens or SAP who is working as a general constructor. Made in Germany it was a British invention you know that. And they have a politically very active scene if you are for instance in Hamburg. Sometimes you may see a lot of those for football and for soccer and whatever. Switzerland is always slightly different. Their sticker production is mostly on neutral paper. And it's home of the strategic sticker reserve. And this is true. There is a group of people in Switzerland who are collecting masses of stickers. And they're very fun to talk to. Really. And you may know that the Mottweitz one for all all for one. But handled differently from city to city and can turn to can turn. And you may know that one. It ended up on many people's laptop. To be a little bit more on the economical aspects. I don't know why Wikipedia says that there are stickers with political motives. They're often sold on punk concerts. I mean I've been to quite a lot. I've never seen anything of that. But there are a lot of non-commercial sticker exchanges. Also here on EMF we come to that. But what's also interesting is that stickers are sold for massive prices. This is from a German trading platform. But you will find it on eBay too. And you have not only sticker collections but single stickers selling for more than 100 euros. And so it came up with an expression named Panini Psychology. And to be honest it's not it's not my idea. But maybe you know Scott Galloway. He's a professor in the United States and he does a lot of talks. And he is let's say one of his basic principles. Why things have value or why people add value to them is scarcity. So why do we want things especially rare ones. And why is collecting stamps with just stickers an art. A art. Yeah. And from Scott Galloway he's he likes NFTs more than I do. Definitely. I derived two questions. Because you know with NFTs it's it's really funny. A lot of people talk about them and they're very seldom people who really understand how they are stored or what you could do. But currently at least on the continent there are a lot of art movements using NFTs to raise funds. So it's not completely bad. But at the end of the day from a technical point of view I think there's no use. And of course there are stickers on laptops. And these are examples from from the camp here now. So what could we do. We could classify those people who are collecting or hunting. And I took a couple of let's say psychological aspects. One he wants to have one specimen and one copy of every sticker he can lay hand on. That the good question is how do you document and how do you archive them. Some of them like that. But space is limited on the back of a laptop. Yes and sticks the coolest one on his laptop or on his kids neighbors friends. There are those people who always take two stickers. You can see that the sticker exchanges where the carton boxes are. They always take two specimen one for myself and one to bring for someone. I like that idea. And yes the other one. We already we had one of those at Carl's event in Vienna. There was somebody who was really looking quite long at the sticker box. And the next time I went there the complete sticker box was gone. I don't know. Yes. Then there are those who are really collect things and organize them. And there are a couple of people in Berlin Vienna and Switzerland who do that. And it's really funny to talk to them about how they are organizing stuff. And yes. And the problem what I see is they don't stick their stickers to anything. They just collect it. There's a completely different mindset. And of course some of the other some of the audience may know that if you if you meet someone and he shows you one sticker after the other and so after 30 minutes you want to go away. But you are polite. Yes. I have one more to show you. This is the equivalent of the slide presentations we had. Yes. Also more stickers. So at the beginning why did it why did we start with stickers anyway. And at Carl's Carl's computer club he went to the Congress the last Congress who was held physically. It really got out of hand because you know the Congress is a big thing. It's like lots of people and you've got sticker boxes everywhere. And so people try to centralize one sticker exchange. Centralizing is maybe not the best idea because there was a queue of people. There was even a sign made end of the queue. And you had to hold that if you were the last in the queue. And you had to wait between one and two hours to get to the sticker box to exchange stickers. So it was a funny thing to look at. But it was psychologically really interesting because that queue didn't stop during night between 1 a.m. and 8 a.m. It was three days. And I was sitting there at the info desk and I thought what what what. Okay. So stickers have to be important to us. And there are two people which which tried to ease that. And when they were ready with their ideas then there was no physical Congress. And they even founded a sticker operation center. You know it's cows. Everything ends at OC like operating center. And so we also already have a sticker operating center and then a remote sticker operating center. And what they did was okay we can't have a Congress send us self-addressed envelopes with enough stamps and everybody who wants to donate stickers can do so. And then we redistributed. Spoiler also this went out of hand. Nearly 1000 envelopes. And it was it's it's difficult in Germany because if you buy stamps they're only valid for 14 days or something like that. And so it was it was really hard for those people and they they promised never to do it again. Let's see what happens. Yes there's a there's a there's a story on it. And yes maybe usually it should like should look like that. But after 10 seconds you know that's the wrong that's wrong. So that's the progress usually in very few minutes. Yeah. Or the other way around. Yes. But the problem being that if you have a lot of people standing around something will always slip. Difficult. But a new ideas for organization of sticker exchanges are always welcome. So please try your own ideas. OK. How much time I will have. Collection and documentation. One one interesting question is why do we want to own or possess a thing which is physically. Do we really need it physically. Or would it be sufficient if you just make a picture of it and collect that somewhere on your nose or wherever. And there's been written a book to that topic and it's called the work of art in the age of mechanical reproduction. I don't know why Walter Benjamin wrote it like 80 years ago. But there are a lot of aspects in there which are useful for sticker collectors. Does anybody know the book. OK. Maybe you understand why I say this. So it's a lot about originals and loss free reproduction. But it's also a very political book. Yes. NFTs not funny. Scan and archive on micro fish. I've seen that. I've seen things being printed out and then archived on micro fish. It's an interesting idea. But insurances do that. So how could we do it. If you're like the Swiss stickers exchange or Mano and Chiro in Berlin. How could you really collect things and sort them. And I think you went based is something which I really like. And a couple of people who sort them by you went. They're sorting them chronologically. And there's even a discussion going on which of those transparent envelope sheet protectors would be the best. Really. There's a discussion. And yes. Now we're coming to the big question. I posted stickers. The problem is on the one hand they would be something like a one time pad or one time sticker. And there are even artsy stickers which are really especially planned to be only a one off. And but post it. I don't know. They are not completely glued at the back side. I'm still in favoring it because just to add to the quantity of stickers. And the funny thing is you know as we've been talking before stickers when stamps were more or less invented in the UK stamps can be very expensive nowadays. And it's only 180 years. So maybe we're in another 180 years. We will see auctions for stickers from this event here. Maybe we won't. So we won't see it. Somebody else will see it. Okay. So what I've seen lately are these art stickers and I like them. And if you if you see them somewhere just collect them via your phone and don't pull them off the wall. And the next thing was that we're talking about you know there are a lot of there's a lot of European funding. If you have more than two countries and we were talking about an open sticker foundation and we would bring all the keywords where you normally could raise your funds like the stickers are the new oil and sharing economy startup blockchain artificial intelligence. I'm sure we could collect some money. Be sure there's also a sticker for you out there here at the EMF. There are two sticker boxes. One is at the Scottish Consulate and one is at the dome. And a couple of stickers I also have with me. Thank you very much. A few minutes ahead of schedule. If anyone's got a couple of questions, we've got time for a question or two. Anyone? Anyone? I've got one then. Oh, okay. My question quickly. What's your favorite sticker of all stickers? Lucy? I'm sorry. The most the most favorite of my stickers. Oh, that's a difficult question. Oh, was that your same question? Oh, sorry. Sorry, the question was what's your favorite sticker? The problem is I can't understand you because you're I was asking what's your favorite sticker of all stickers? Yeah. I don't know. There's there's there's one I like which says I like that one very much. But I'm sitting I'm standing somewhere. I'm terribly sorry. Is there a theme of the most popular stickers like humans, animals, anything like that. I think stickers which only have a logo on them are not so popular. Because they're just for, you know, marketing reasons or stuff like that. stickers with a little message, which is a slightly twisted message, are quite okay. Like, every corpse on Mount Everest was once a very motivated person. This was this was one of my favorite stickers here. Okay, great.