 We are recording. Yeah Because I've gone through your Your course. I think I've I've created a good structure for me on like what you're teaching and how they relate But I want to just make sure I actually understand Your intention as clearly as I can so I have a few Questions for you just to make sure that I really get you And I would just ask them and you can give me your off-the-cuff answer because I think the more the more Intuitive the better so for me the first question would be we're talking about the authentic business course is in your mind What are the most important concepts? You wish people come away from with from this So yeah, so that course has several major concepts One I want people to understand what authentic business means, you know, that's something just a definition of that Which I you know start the course with and then I want people to there are some things that in the course that I think They could get elsewhere like oh, how do you plan the the a year in your business and how do you? Price your services and you know in the business model stuff. That's in there, but that's not as unique I think what's unique is that I Give people the map of what I call the seven disciplines right about that big business, which I feel like okay if you understand Why these seven disciplines are important? Then you can essentially Build a business you can learn those seven disciplines yourself if you want to of course I have courses on all these things, but it's like those are the seven That's the map like if you do these seven consistently and and in a I call it I mean kaizen Fashion, which is kaizen means continuous small improvements like that's all we need We just need to just try to try to implement each one of these seven a little bit more a little bit more as The years go on your business will just keep getting better. So that's the engine I guess I want people to really like understand and and you know ask me questions about and you know challenge me Of course and and you know some some people might want to focus on certain aspects of the seven disciplines and some people might focus on others It's not it's not it's not that which dial you turn is not one size fits all but there are seven dials And that's the key. Yeah So Basically it comes down to these seven disciplines as the the main Core of this course. Yes Okay Second question I have and I imagine that goes Into this is if they take one thing away and they implement it What would be the biggest or what would make you the happiest if they take this and implement it? What would make me the happiest is if they if they take the seven disciplines to heart and say I am going to Well, you know The reason there's a reason why they're called disciplines They're not the seven Ideas they're not the seven even not even the seven areas. They're called the seven disciplines Which means if a discipline is either you could talk about it in terms of us academic discipline Oh, you've got your studying engineering or you're studying the arts. You know, those are disciplines, right? That's one way of thinking about it's like it's a course of study It's a area of study and and development and the other the other idea of discipline really comes from my favorite quote was Lao Tzu, right who says I Can't quote it exactly but y'all can look it up Lao Tzu says it's basically You must have discipline to to move towards towards the light Otherwise you will constantly tumble backwards into darkness. It's something like that and Yeah, I mean I've seen that in my own life You know with many areas of my own life. So what I would be happiest if they said I Believe that the seven disciplines are important. I understand why now and I'm going to take them as disciplines I'm going to for example track How how my progress is in in each of these seven areas, of course, I'll start one by one I don't have to do all seven at the same time But that's my hope in my will would make me happiest Yeah, and With this what's the biggest place of overwhelm you see people getting stuck in again and again Yeah, I think it's if we take it. Well The seven it's together is what overwhelms people. It's like, oh my gosh I'm not even doing any of the seven. Well, no wonder their business isn't taking off if they're not doing any of the seven Or they might think oh, I'm doing I'm doing two of the seven I thought I was you know already Making good progress. Well, two of the seven is is better than zero seven But if they're not doing four or five of the seven It's hard to make progress in getting clients and in keeping clients and in growing our own offerings or whatever maybe so I think the overwhelm is in Thinking they have to do all seven at the same time But the reality is what just like if you went into a university and You're saying I'm gonna make I'm gonna have seven major I'm in the seven majors, which means I'm gonna take 15 classes at the same No, of course not or if you were taking the other Definitive discipline it's like, okay, I'm going to learn how to run I'm gonna learn how to swim I'm gonna learn violin and I'm gonna learn, you know, how to speak Greek We don't do all seven at the same time Well, I mean you could if you say well, I'm just gonna do you know ten minutes a day on each one if you have 70 minutes a day So so that's I think the thing that I want people to understand is just like you would do any of the seven disciplines Anywhere else in your life. How will you do it? It's up to you Okay so Then I think I I got most of this from the course and I actually like the way You frame it here because this makes it really really simple like it's this it's about the seven disciplines It's about understanding them. It's about and it's about understanding how they connect With the further growth. Yes of their business. Yes. Yes, exactly Yeah, so Maybe I share a little bit of what I think I came up with When I when I went through your course because it seemed to me like you were talking basically about a few different things so The authentic business course. Yeah, and I think you were talking about So when I was following you you basically had three areas you were talking about But you crammed them into two sessions, which I think made it slightly more difficult to separate these different areas Like you you kind of started talking about activities in session one But then you also went into a little bit of tracking and like all those things seem to be very connected But I actually my sense was you talked about three Almost separate areas like you would talked about what's an authentic business and an authentic business model, right? And why is it important to be clear on your business model? Mm-hmm, and then looking at it as a business model How can we plan based on that? Yeah That was kind of stage one. I saw you do and that So for me, this would be like area one then you talked about the seven disciplines. I Called them the activities. Sure. Sure Which I would then kind of map on the business model because each of the disciplines relates to a certain area of the Of the of the business Like you don't grow an audience without for instance creating content without doing collaborations Yes, you don't get people from an audience to customers if you don't do consistent offers like all of those things come down to You have to do the stuff you have to do. Yes to build this. Yes, and then Step three is so okay, so I do all sorts of stuff Like do and do and do and do and do and do. How do I know that I'm making progress? Yes So I have to track and I have to do these like magnifying glasses to look at things, right? So it seems to me like those were kind of the three steps you took people through Mm-hmm, and it seems like the one you care about most is this one and Just from how you talked about it in the course you actually talked more about these two then you talked about this one Hmm Okay Yep Just like time wise and actually emphasis wise. Yes. Yes Yeah, you know, I think the reason is because I My mind is so Thinking in terms of day to day Pragmatic actions That I like to think of it in terms of well the seven disciplines are not fine and good But how does that map to our daily activities? Like like how do I know I'm doing the seven disciplines? Well, I know I'm doing them because look I put I'm tracking it. Look today. I did some content. Oh You know three days ago. I I reached out to a potential collaborator like I know it happened because I tracked it So that's why I I think in terms of tracking. Yeah, and and I actually think That's a step for anybody who's not already quite deeply in the in the disciplines Yes, the tracking is or is a step. That's like, whoa. Yes. I have to track things. I'm not even doing yet That doesn't make very much silence. Yes Or that's or that's like like yeah, that's part of the overwhelm like oh my gosh I don't even want to get into this because I have to track all this It's like do I have to and it's like I think what happens is in my opinion like sure people could of course They people build businesses without doing any tracking. It's just like people who? Become fit without having an exercise plan. Of course that happens You know, it's if you're lucky It or if you just have like a really good intuition about what fitness is and you just stay fit, you know That's why that's great. Yeah, or or people who? You know, so they learn violin without following a method or is it just kind of those people exist and it's and it's almost crazy, but so those are the three things and my my Suggestion would even be if you want to teach it again with these contents Yes, like maybe break them up into three different sessions. Yeah Yeah, because then you have clarity on this session is about understanding business. What is an authentic business? How is it different from a non-authentic business? Yes. Yes, how do business models look right? Why is for instance the audience so important? Yeah, but also why is it important to know your offers and how much money to charge for that? Yeah, like you can really walk them through that because I think especially more Intuitive people are often very averse to any sort of thinking and on these lines. Yes, right So and then going into the seven disciplines and making clear why are these disciplines needed? Yes To do that. Yes. Yes. Yes. Yes, and then you could have a call where you go through and why is it not? Not unimportant to actually track Because that will help you to actually do the disciplines, right, right? So I think that would be a very simple way that I think it would be clearer in people's mind Yes, because these things are really clear to you and I imagine on one level you might be worried about Not giving people enough content. Yeah. Yes, right, right. I would actually imagine that Keeping it really simple is better for most of them because this stuff is second nature to you Yes, it definitely is not to them and and especially because I'm branding this as an introductory course I think I have to write that I've kind of crammed Introductory and intermediate maybe even a little bit of advanced Into an intro to session course. Yeah, so this is good And it's good because I reteach this course once a year. So I will be redoing it in December and I will definitely take this into account. Yeah, this is yeah So this was the first structure I noticed in your in your call The second one was you seem to have a few things you were coming back to repeatedly and I imagine if you use this as kind of a Repeated thing to come back to throughout the sessions rather than just on one or two occasions This could be another kind of pedagogic Teaching point for people which was you came back to the the two main mistakes. I see people do I don't remember what to I said I Would actually say I would actually also imagine you you were actually Saying at least three but you you called it the two main mistakes main mistake number one is people build something and Then they marketed really hard to people that are not in their audience So they try to forget to build and they forget to build an audience. Yes, and mistake number two was People build something they think people will like yes rather than figuring out what people actually need. Yes. Yes Yes, yes, yes, I think mistake number three you referred to but you never mentioned as a mistake People do all sorts of stuff, but they don't do the seven disciplines, right? Yeah, so they do all sorts of activity that doesn't actually benefit the growth of the business very much Mm-hmm and If you were to use this as kind of a fallback thing where Where in the beginning of the course you introduce it as and I'll be talking about the three main mistakes mm-hmm and You don't even give them To them in the beginning, but then after you've talked about like the disciplines you can say and this is mistake number one is People do all sorts of stuff, but they don't do this. Yeah, and then when you talk about Audience research you can say and this is mistake number three. Yes. Yes. Yes So people have an audience, but they never asked their audience what they actually want, right? So they build stuff. They think their audience ones rather than asking them, right? So so you can have that I kind of as a fallback which I think will bring these things in much deeper mm-hmm and The second one was you you referred to that only once but I think this is a very powerful teaching tool if we were working together Yeah If we were working together, I would check your business model, right? I would check if you were doing the disciplines, right, and I would see what are you tracking? Yes? Yes Yeah, now that again, that's three point. That's it. That's a good point. Yeah, I I think probably only mentioned that once because I One I don't want people to feel badly if we weren't working together Secondly I actually you know, that's not part of my business model right now, but you're right that I could say If you were working with me or somebody else You know or a friend on this stuff. This is what you would be track checking Yeah, yeah, and I think Even just framing it as if you if we were working together. This is what I would pay attention to yes Yes, that just makes it so clear right Okay, uh-huh and actually this makes it all so clear why you have the three sessions Because you would say well basically if we were working together. I would check your business model, right? I would see what are you actually doing and then I would see what are you checking? Yes, so it's again It's mapping those two on top of each other. Yeah, just through a completely different lens. Yeah. Yeah, yeah Yeah, it makes a lot of sense. I like it So this was the notes I just took It's awesome So yeah, and this this is the kind of stuff I'm I was coming up with while I was listening to you so it's this um for instance just in on the way of Uh of how to explain things to people so kind of explaining. So what is a business model for an authentic business? Well, first of all Each business has a business model, right? Some people don't even know their own business model But they definitely have a business model. Yeah And at its core is I offer this To these people. Yeah in this way. Yeah. Yeah. Yeah an authentic business model Does this on I offer something that I have experienced right to people who want it. Yes in a way that's coming from the heart. Yes. Yes So very clear. Yes and some business models Reliably work. There are the ones that that work on one-on-one Yeah, or you called this active Yeah There are the ones that are passive. Yep And they're the ones that are mixed. Yeah Um And they work a little bit like lego So you have different pieces you can choose from You have for instance online courses You have one-on-one You have books And a business model is kind of like lego Putting these together right in a way that makes sense Yeah And only when you know the kind of lego structure you have or you want to have Can you then also start to think about okay, so how much money should I charge? So How many people can I can I work with? Etc. That's why we start this by looking at what's the business model for you? So so this is kind of giving them an overview of What are they learning and why is that important? And and my sense is you often jump very quickly into the how Yeah And especially in introductory courses. I think it's really important to give people the why and the how Why and what? Yeah Right right because is if they if they understand and Kind of integrate into themselves. Okay This is the map That I need to use to get Make progress Then they have the motivation To Get the tools do the exercises whatever is needed to actually take the journey Yeah, yeah And just to continue a little bit down this how i'm planning or looking at it in my mind I would even go as at this as If I would then want to explain the seven disciplines I would basically look at that as um Okay, let's let's draw it out. So we want to get here This is the business model We're looking at as an example So for for instance, there are online courses and there is one-on-one And there is an audience This is what we're going for first. This is kind of our goal Now the question is what do I have to do? To get there question mark And then that's where you would introduce the seven disciplines And you would basically map them on top of Or you could map them on top of this saying So this is where we want to go actually to build an audience These are the disciplines that are really important to build an audience right? You have to have consistent content You can do audience research. Yeah And then so yeah, go ahead And but but that way you you map the the activities onto their goal Yeah, right. So rather than just giving them activities You make clear this is where you want to go we looked at that last session And this is how the activities relate to that. Yeah, yeah, yeah And this is also why if you're more focused on you already have an audience and you want to build your practice You should probably focus on these activities. Right if you don't even have an audience yet You should probably focus on these activities. Right, right, right, right Yeah I like it Okay, okay So it's kind of trying to just make things Yes, click together in a way. Yes. Yes. Yes. I mean and I think the I think how you're doing it here with starting with the blank page and then Building it right in front of them Piece by piece also helps them to see the connections You know, and then just it helps the brain to like oh step by step baby steps, okay There was a blank page and now there's a you know square here and okay. I see what the square means Okay, now I see what you know why these circles are here because these yeah It helps them fits in in mind So, I mean and I just want to say for those who are watching this, uh, lukas you do I don't want to put you on the spot here, but I do want to ask Um, obviously you've done a quite a service here for me Do you do this for other people? Can you do this? I think I can I am not yet doing this for other people because recording Someone's watching this a few months down the road. You might actually be offering this already Yeah, so so you are putting me on the spot with that Uh, I have been doing this in a few sessions. It's it's something that's pretty new for me But it's something I thoroughly enjoy doing so I don't see why I wouldn't be doing it. Yeah, I I mean because I think you For the people who are watching this, I think it's it's I would guess it's apparent that you have a gift of doing this and it's something that Uh, probably Nobody has done with them or or maybe somebody's lucky and has someone someone done But I've never had anyone do this with me and I've been around in business for 11 years. So Yeah So I and I've taught dozens of online courses and has no one that I mean to be honest actually uh, because early on Um, when I was selling the $2,000 online courses Um, I did feel like I was compelled to do slides Nowadays I have a single document for my $100 course is $60 course Whatever the single document I kind of talked through it, but I used to do slides And the slides were were hard to do they were the hardest part because I have to like You know use my mouse and draw certain things and it was you know, it didn't come naturally to me So if I had you even back then it would have been so much faster And would have been so much more probably logical and things would fit together better But I think that that is uh, anyway, that's a that's quite a gift that you can you can offer to people Um a service, uh, so anyway, thank you very much for for those kind words Yeah, and I hope and I hope just uh those who are watching this I hope just if you Had gone through my authentic, you know intro to authentic business course Hopefully seeing these diagrams will like make a click for you much better And if if you haven't taken it now, you might be interested in actually going forward and understanding this And and and I am also also really curious if we can find a way to To really bring these drawings into the course Because I think I think it's not going to be that difficult and I think it can improve the quality of teaching Yes, I so much just because it's It's it's a visual model and and like 70 percent of our Mind brain functioning is visual processing. Yeah. Yeah, we're doing that quite I Definitely am feeling motivated to to to bring that in so we can uh talk offline on what what that means Yeah, how how that works, but yeah Yeah, yeah awesome anything else before we uh Before we go or before we stop the recording and No, I was just I think this was a it's already a good Good look at just what I've been thinking about when I was going through this And how because I I really appreciate your models and I think there's something so grounded and And at the same time sophisticated in them like they are they are really simple, but they're but they're not um Not stupid simple. They're just simple. Yes Yeah, I'm hoping the case, but but you're right that the drawings would make it Allegantly simple. That's that's where we need to go. Yeah elegantly simple that's Let's make it elegant Because that is the journey of learning isn't it like you start from I don't know what I don't know and so I'm simple minded in that way And then you learn. Oh my gosh This is the things that I don't know that I need to know and then it gets complicated in the middle And then if you get good at that skill, you you learn how to make it elegantly simple It's like oh now if it's all simple to me. It's all Right, it's but then but then you know I'm on this you know that the teacher is on this side of elegantly simple in their own mind And they try to teach it to everybody on this side and it becomes really complicated Right, so it's like how do you teach it so that it's that journey that that that that journey is has a gradual incline rather than Overwhelm the overwhelm overwhelm and they never become elegantly simple and that's I think that's the yeah And and and that's that's part of where with these drawings I'm trying to create these and this this is this Seems to be something that my mind really Likes but also that I think is so important for For just understanding is this sense of If I can create a very simple model that Let's look at this that just that I can refer back to Yeah, and where it starts with this is your business model And then it goes to and these are the activities that add up to it And this is the tracking Then I'm not starting with zero with each but I'm actually just expanding the really simple model of oh So we can think about our business like this. Okay Right, and in the end it's still the same model. Just that there are magnifying glasses on the side Yeah, totally. So one one more question. I want to ask you for those who are watching this and going I want to do what Lucas is doing for my own business like I I want to be able to draw and and um I've I've I've been pushing you into this. I'm not gonna say you know I'm just saying I've been pushing you to teach an online course showing us how you do all this stuff, right? So maybe that's coming in the future and whoever is watching this you can You can I'm sure we'll have links above or below the video and you can contact Lucas that way, but um Do you want to say anything about how people can reach out to you on learning how to do this stuff? Obviously people might even have basic questions. Well, what's the software? What's the hardware all that stuff? I mean I might be teaching something like this at some point in time right now. I still feel like I'm learning this I know because you you are you are such a uh, you know You you are you are quite a perfectionist in the in the way of like before you teach, uh, you know, but Yeah, I'm not sure if I'm a perfectionist. I'm actually quite sloppy in many areas But I I have a sense of integrity and I think there are people out there who have so much more skill in this area Than me so that I feel a bit strange in teaching But that's another story Yeah, those who are watching don't know who those other people are Yeah, that might be true. Yeah Um, but uh, but but if people want to reach out to me they can reach out to me on facebook I'm there. Lucas forced my uh, yes, nobody will know how to spell that but yeah, but it will be probably somewhere I will put in the notes of the video What is the appropriate way to contact you because I also don't want people I don't want too many people contacting one on one and feeling like you have to like respond to everybody with the same question For the same answer So in the notes be sure to look at the notes of the video if this is being watched in some time in the future And there will be a way to kind of get lucas's help on these things in a in a way that's doable for him We'll say that way. Yeah Awesome. Well, you're doing you're doing more for my promotion here than I am that's Because I feel like this is needed. You know, I feel like this is going to be uh, a service to people early So I'll start the recording here everyone. Look at the notes of the video to see what the next steps are and then lucas you and I can talk Wonderful