2011 American Muslim Consumer Conference: Islamic Branding, Multiculturalism, Marketing





The interactive transcript could not be loaded.



Rating is available when the video has been rented.
This feature is not available right now. Please try again later.
Published on Oct 8, 2011

The biggest market opportunity in the USA that can replicate the success of the Hispanic market. Don't miss the opportunity to find out the details.

The American Muslim Consumer Conference (AMCC) provides the only platform for industry professionals to examine this potent market sector, and explore its rich potential. The objective of AMCC is to "Understand and Address the needs of American Muslim Consumers and promote companies/entrepreneurs who are developing products for this market."

JWT's 2007 study of 'one of America's biggest hidden niche markets' revealed that the American Muslim consumers represent "a neglected market with huge potential for brands that are willing to connect with them."

Ogilvy Noor's 2010 report on "Brands, Islam and the New Muslim Consumer" the generation of educated, savvy young Muslims across the world who are quantifiably different in their world views, attitudes and expectations from the generations before them. With Muslim youth now accounting for 11% of the world's population, they are the voice of the future that global marketers cannot afford to ignore.

Ogilvy Noor's 2010 research "A little empathy goes a long way: How Brand can engage the American Muslim Consumer" reveals that 86% of American Muslim Consumers believe that American Companies "need to make more of an effort to understand Muslim values" but at exactly the same time they are feeling largely ignored by American brands and companies with 98% feeling that "American brands don't actively reach out to Muslim Consumers".

3rd Annual American Muslim Consumer Conference
Oct 29, 2011
9:00 am to 5:00 pm
Hyatt Regency, New Brunswick, NJ.

for more info:

Video by:


  • Category

  • License

    • Standard YouTube License


to add this to Watch Later

Add to

Loading playlists...