 How to make a YouTube video beginner's guide part one of two. Hey, it's no secret YouTube is the place you want to post videos. It's it's the number one platform on the internet Oh my gosh, YouTube has over two billion active users and one billion Video hours are watched every single day to put that in perspective. That's a hundred and fourteen thousand years of videos consumed every single day YouTube creators can make hundreds or thousands or tens of thousands of dollars a month creating videos So I know you're interested now today I'm going to share with you the tips tricks and techniques that some of the top YouTubers use and I'm going to show you exactly what you should do and what you shouldn't do and we're starting right now If you want to make videos on YouTube, you're gonna love this guide I can promise you that in a few simple steps. You're gonna be creating content in no time. Hey, if you're new to my channel I'm JR Fisher. Welcome. Welcome to my channel. Don't forget to subscribe There's a big subscribe button down there and next to it. There's a bell Like this, you got to turn on all notifications If you turn on all notifications, you become part of the Fisher family the VIP group that gets notified every single time I do a video you want that, you know, you do you won't miss anything that way Also, I want to turn you on to any commerce course that e-commerce course 97 bucks But guess what you watch this video you can have it for free. It's down in the description there Just click and learn no credit card required now Have you already made any YouTube videos if you tried to make videos if so put your comments below in that comment section If you have questions feel free to ask me questions. I'll be happy to answer them for you Okay, let's get started right now and let's learn how to make videos on YouTube now I do want to remind you this is part one of two There's a lot of steps you got to go through to make videos and get people to actually watch them Okay, so make sure you watch this video in the description. I'll put the link to the other video that goes with this one Now there is actually 10 steps to making these videos So I'm going to put the first five in this video and then the second five in part two Step one is to create a YouTube strategy. Okay now the best-kept secret right now about Videos on YouTube is those people who have the right strategy do really well now It doesn't matter if you have a lot of charisma and you're really funny and you're really entertaining If you have the wrong strategy, you're not going to do well on YouTube YouTube is all about the viewer It's not about you. So if you're coming to YouTube thinking well I just want to make money for me and I want people to subscribe to me You're missing the point the point is what are you going to give to them in? YouTube to be successful on YouTube the whole strategy is all about the viewer What are you going to do for them now before you even start your script or your story board? You got to say who is my audience who's going to be watching my videos? Who am I trying to attract if you do random videos and you're all over the place? And sometimes you're cooking and sometimes you're traveling and sometimes you're teaching them accounting, you know, you're not going to be able to build your channel It's not going to happen Once you know your audience and what they're looking for now my audience is people who want to learn how to make money online So I sell digital products. I sell physical products I sold millions of dollars worth of products and what I do is I share with them the tips and tricks and techniques That I use to make money online so they can apply it and get good results too So I don't do cooking and I don't do travel and I don't do you know entertainment I'm not telling jokes or anything like that and my audience knows that so my audience comes to me for those particular subjects You want to really examine who your audience is, you know, what are their problems? What do you want them to learn from your videos? How are your videos actually going to benefit them once you kind of get in their heads and figure out who they are Makes it a whole lot easier to make videos Keep in mind niche is good broad is bad Okay, I already said something about that a little bit earlier in this video But you want to be as niche as possible as long as you have a big enough audience and that way you're going to be able to Build your audience now It doesn't hurt in your videos and I'll say it right now if you've got a video idea that I can do on this channel Please put it in the comments below It doesn't hurt for you to talk to your audience matter of fact It's going to help you a lot if you know what they want if you have a vast majority of your audience They want you know videos on dyeing their hair or making pasta or whatever it is Then you can make videos on that subject. Can you get more viewership by doing that? I'll also say and everybody worries about this throw perfection out of the window. You're not going to be perfect None of mine are perfect. They're better now than they were. Are they great? I don't know I don't I don't think so. I don't think they'll ever be great And that's the one thing that will actually prevent you from succeeding Because the more you worry about that the more you worry about your lighting and your camera and you know How well you speak and if you mess up and if you you know do things wrong Then you're not going to create videos You're just going to stop and the best thing you can do is just start creating videos make those mistakes They're going to happen anyhow get through them and improve as you go. That's all you really can do Step two pretty important make sure your video can be found on YouTube if nobody can find it They can't watch it. There's a thing called SEO search engine Optimization and if you don't optimize your video to where people can actually find your video Then it's not going to get watched no matter how good it is now There's actually two ways to rank your YouTube videos The first way is to make content that is good for users and the second way is to make content That's good for search now at the end of the day Like I said if they can't find it, you know or if they're not searching for it That's another thing guys if they're not searching for it, then you're not going to do well now We use TubeBuddy I like TubeBuddy a lot because we can put tags on videos and all tags are our words They're associated with that video so that when somebody goes to the search engine on YouTube and they type in a subject your videos come up in the results because you've tagged your videos with those words That's how the videos get found now in this video here The title is you know how to make YouTube videos for a beginner's guide. So I really was niched down There's a there's a particular you know segment of the population. I'm going after I'm going after people who don't really make videos on YouTube Right now, but the ones who want to so if you've been making videos for years This wouldn't show up as far as what your search is right because you wouldn't be searching beginners guide But if a beginner is searching on how to make YouTube videos They're gonna come across my video and it's gonna match what they want now the next thing I'll tell you is when you make your video you want to make it useful and helpful So, you know the two main reasons that people use YouTube are they want education or they want to be entertained Those are the two main reasons people use YouTube So if you're not funny, you know, if you're not there to entertain people Then make sure that whoever watches your video comes away with some information that they can actually use and they find it useful Step three find YouTube ideas and Topics to make your videos on now. There's tons of ways to find YouTube video ideas That's why I like to buddy a lot. Let's say you have a DIY Channel that has to do with home repair You are gonna want to tackle all the problems that somebody would have with home repair Maybe it's redoing their kitchen cabinets. You can do videos on how to redo kitchen cabinets Maybe it's how to remove a popcorn ceiling because if you're renovating a house a lot of houses have that people don't want that anymore So think of particular things that somebody would want to do to a home to Recondition that home and make videos on those subjects one of the ways I find subjects is by using YouTube search If you type in the YouTube search and you find some other videos that are related to what you want to do You can look at the number of views if there's a lot of videos and a lot of views You're gonna figure out that that's probably a good subject to do it on But then I go back and I check it with TubeBuddy to see if the competition is too great for me to even rank on it So that's why TubeBuddy so good and I'll also put a link for TubeBuddy below It's free you can get the free version of it if you choose to get the paid version later on if you use my link You can get a 20% discount. So check out that link below. Here's an example right here You're seeing on the screen. I typed in tutorial video into the search bar and if you'll notice here I've got a tutorial video star Tutorial video editing music star editor song ideas So it's gonna give me some of the search terms that people are actually searching for which gives me more ideas about Doing videos YouTube has already gotten that data and they know what people are looking for. So here's the key Make a video on a subject that people are already looking for as opposed to just what you think might work That doesn't matter what you think understand. It's all about the viewer now You can also number two look in the comments section of videos that have gotten a lot of views in those comments Sections you're going to see a lot of people asking for videos on particular Subjects and you can go through a video and look at all the comments and figure out if a lot of people are asking For a video on a particular subject Maybe that's going to be a good video for you to make now on the screen here Here's a comment that somebody put my biggest dilemma in making tutorials is the choice between spontaneous or Prescripted okay spontaneous tutorials recording the voiceover. So maybe making a video that Actually explains that particular thing to people and the pros and cons of it would be a great video The next place you can look is communities and groups that would be number three whether it's Twitter or Facebook or Instagram or whatever It is those are great places to figure out what people are talking about and what the conversation is And as I mentioned earlier number four ask your audience if you already have an audience if you already have a list of people Send out a survey or a questionnaire Offer them something free for doing the questionnaire don't just say hey do my questionnaire because I want data I had a friend I talked to on the phone yesterday and he was going to send out a quiz to all these people He didn't know and offer him nothing for filling out the quiz So they're probably not going to do that and I've been guilty of that in the past But now I get it, you know, why would I fill out that quiz? There's gonna be some motivation So maybe if you're doing home remodeling you may say hey I've got this question about home remodeling if you fill out my survey I'll give you the 10 steps that you know you can improve your house with the under $100 or something along that line So people go yeah, I'd kind of like to have that I'll go ahead and fill out your survey Make sure you give them something up front now step four Understand YouTube equipment for beginners. It is different. Okay, people get all tripped up on this equipment What camera do I need to have a big channel? It's not about the camera. That's not the case at all It's really easy to get overwhelmed when you look at big youtubers because they've reached that stage where they can afford to buy the Lighting and the camera and the microphones and the backdrops and you go Oh my god, that's what I need to be successful when in fact the best thing to do is go to some of those big youtubers and Click on videos and sort by oldest video and look at the oldest video that they did and you'll notice They didn't have all that stuff then they didn't start off that way. So don't worry about equipment. It's not about equipment It's about content and it's about consistency and the one thing I would add to that too is all that equipment all those cameras All those microphones to get complicated You don't want to complicate your life in the beginning You just want to get some content out some basic gear you're gonna need is you're gonna need a microphone You can get those for twenty nine dollars I'll have some links below if you want to have something along the lines of a Labelier microphone like what I have here now. This is a more expensive one. This is a wireless one You can also use a shotgun microphone and I'll leave a link below for the shotgun microphone that we use and you can also use Let me get this over here a Desk microphone just like this. I'll leave this in the link down there. We have a lot of different equipment now So that's the first thing you want to worry about is sound if you do if you're recording on your phone And you're not within two or three feet. It's gonna have bad sound You're gonna need an external microphone But if you don't have the money for that you can't do that just record within three feet in the beginning The next thing you're gonna need is a screen recorder and video editor a lot of that comes already With your software, so you'll have it there. You don't have to worry about it I like to use Camtasia for my screen recorder and I also use it for my video editor too And I'll put a link in the description below for that next thing you want to think about is lighting now I have a lot of lighting in this room right now I have a bunch of lights on me and they help a lot, but if you don't have lighting It's okay. All you want to do is position yourself by a window that does have lighting now The big mistake everybody makes there is they stand with the light behind them in a window That's not what you need to do You need to stand where the light is behind the camera and you are in front of the window because the light will Be cast on you and not behind you when it's behind you. It's gonna make you look darker It'll do just the opposite of what you're trying to do on the screen right now I Have a little diagram of what lighting should be and what it shouldn't be so you can take a look at that You can stop this video you can kind of read what it says on the screen there But this is how your lighting should be when you're filming now The next thing you need is a camera or a webcam either one will work. Don't overthink this okay? I've got I've used cameras just on my laptop right now. I'm recording with a DSLR. I've used my phone before I had a little external camera. I sometimes use on here. It doesn't matter I've never had a video blow up because I had a really good camera now What is important like I said is the sound you can have a so-so video that doesn't look that great as long as the sound is Good, but sound is super important guys step five is you've got to learn the first YouTube video you should make The first YouTube video. What do you mean? This is the first one you should make are you ready? according to tech Smith who actually is the company who Developed the software I use for video editing. They say 53% of the people reported watching two or more Instructional videos a week. That's up 152% from what it used to be so the first videos you should make are instructional videos That's what people are looking for and if you have instructional videos You're going to get people coming back that you're going to start building your audience and in anything I mean simple stuff, you know how to make scrambled eggs How to have more tomatoes in your garden this year? Whatever it is make sure it's something helpful and instructional along those lines That fit within your niche pure research actually serve a 4500 Americans in 2018 and 87% get this 87% of the users said that YouTube is important for helping them figure out how to do things They've never done before I know I've used it for that You've probably used it for that if I don't know how to do something I type it in YouTube Now watch a video and I know now I typed in dog training and this is what I came up with oh my gosh There's so many different videos of dog training first-time puppy training. We've got here five more top dog training tips The easiest way to keep your dog clean. I mean this is just an example of right now of how to with dogs So get started go through all five of these steps. I just gave you okay now Here's the important thing you got to watch the second half of this the second half of this wraps this up That's part two like I said I'm gonna put a link in the description below to part two you got to go over there and watch part two super important I really appreciate you watching this. I do have a $97 course. It's an e-commerce course And it's absolutely free because you watch this video all you got to do is check in the description below There's a link there for it. You can grab it if you haven't already done so you got to subscribe super important guys And you got to turn on the bell, right? You got to click the notification bell and turn on all notifications It makes you part of the Fisher family the VIP group that gets notified every time I do a video that way You don't miss a single thing now. Are you already making videos? Have you tried you have a questions about it? Put it in the description below. Maybe you did a video already. Maybe you're already there I'd love to hear about it. Put it in the comments below. Thank you so much for watching this video, and I'll see you in the next one Thanks for watching my video Don't forget to subscribe to my channel and click that little bell right here so you can be notified every time I do a new video Also, click one of these videos there watching on my channel