 I started with events. I had learned that work from the very beginning. Human brain is social. There's a good book, write this down. It's called Social by Matt Lieberman. And he's one of the number one experts from Harvard. Now he's at UCLA. He uses fMRI machines to really understand our brain. And we're like very social creatures. So social media does so well because at our core, it's basically hacking. TikTok is hacking what's already in our brain on like steroids. So for me, I was always a social person. I was using events. So the natural extension when social media really started to rise was I'm already kind of doing this. That's a real practical thing. Do parties at your house once a month.