 this is Renee coming to you live from Cannes. It is the end of day two. Day two we continue to look at the potential entries to be on the shortlist and as I mentioned in this particular awards competition you want to be on the shortlist it means that you will get notoriety in the media and that you have a very good chance of winning one of the Lions. I mentioned to you all that we started out with about 1900 entries yesterday today and then again tomorrow we're going to continue to go through the 41417 to get to that final shortlist and what was really interesting is that you know when I when I first started to get to know our jury members who by the way are terrific and oh I've got a picture of this fabulous PR jury you can take a look at them here. When I first started to talk with him I really made a point to say look you know we are going to honor the integrity of the PR craft but pay on much to the importance of creativity and underscore creativity because that's what the whole Cannes festival is about it's the festival of creativity and I really thought that that might be you know the trickiest part of our jury was making sure you have the results married with the creativity. However what's come up in this particular jury in 2014 is the notion of paid owned and earned you know I think that this jury is truly in a transitionary year in that never before have there been this many entries that have paid owned and earned and it's difficult to ascertain as you're going through the entries what percentage of the campaign had paid amplification versus earned and some of our jury members are finding that really really tricky you know there's a difference in how much scale you can get based on whether or not you've got paid or just earned and when they come together it's a beautiful thing but I think that that's really that's the story that's starting to percolate for the 2014 jury so I'll come back to you again in a couple days and let you know how that's going. Okay thanks talk to you soon.