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Published on Jan 20, 2011
Mad Media is pleased to present exclusive coverage of the "2010 General Tire Mint 400." Held just north of Las Vegas, Nevada, the Mint is an annual off-road race that began in 1967. Called the "The Great American Desert Race" in the mid-70s, it features a legendary 400-mile course considered by many to be the toughest in North American off-road racing. The Mint draws hundreds of participants, thousands of fans, and many celebrities. It was depicted in Hunter S. Thompson's epic novel "Fear and Loathing in Las Vegas" in 1971, which was later made into a feature film starring Johnny Depp and Benicio del Toro. The hour-long show on FUEL TV features Mad Media's patented style of dynamic cinematography, cut to a modern soundtrack with narration by Dick Ervasti, and will begin airing on Wednesday February 16, at 8:30pm ET/5:30pm PT.