 Where are all your favorite musicians changing their old album covers? So you may have seen musicians like Dua Lipa or Doja Cat changing their album covers recently and thought, what the f*** are these people doing? Since after all, this is the silliest marketing move since everyone started archiving their Instagram grid whenever they had a new album to come out. So why change old album covers? Well, if you notice, they're all changing them to something that fits the aesthetic of their new material and new album cover. And since the suits who do artist marketing have finally gotten the hint of how much back catalog is consumed and that it can drive your new catalog. Since nothing promotes new songs like old songs and vice versa, they know if they change this cover art and a listener wonders if their mind is playing tricks on them as to whether the cover was changed or not. They'll go to the artist page and they'll see the new material the artist has and then drive up streams on the new single from those people who are most likely to rinse a new song their biggest fans.