 So here's the ultimate full-frame video camera, and hi, so who are you? Hi, my name is Hyel Kim. I'm working in product marketing for Panasonic URA. And here you're showing the S1H, which is kind of a little cinema-tography super camera, right? Yes, it's the latest addition to our S-Series family, and so in the beginning of the year we launched the S1 and the S1R, and now we are very proud to introduce the new S1H, which is a full-frame mirrorless camera, which is targeted to cinematographers. So when engineers develop this camera, they have the... let me flip out the screen, which is also new about this camera, so you can basically tilt and flip out the screen as you need. This has, of course, following benefits. One thing is that you have much more flexibility in how you want to turn the display, and also it gives you the freedom when you hook up your cables, and that it will not be in the way anymore. And also the people that some... a few people, I think, also like to use it like this, where you tilt it up on the axis of the camera, so then you have that option too. Yeah, so actually we basically got so much good feedback on the tiltable screens, and now it's tiltable and flippable, so yeah, we're really excited. Who's the best of both worlds? It does have the best of both worlds, actually, and here you can see the fan structure, so it has integrated active cooling system. Because you do unlimited recording in full-frame? Yes, you can do unlimited recording and has different setups, so it has different cooling systems. Yeah, but it doesn't have SD cards inside at the moment. So unlimited recording with a big display up here with all the settings that show up and ways to turn these to different colors and stuff. Turn on the big record button. Yeah, we have two record buttons, one on top and one in the front. That also, if it's like set up in a rig, gives you the freedom to hit the record button either in the front or on the top. And it's very bright that you can see immediately. I think it's great that it has dual SD. Dual SD card slots with UHS class 2. Sorry, maybe it's locked right now. Yeah, so here you can see. So dual SD, which is the more standard thing people do when they do a video. Exactly, and also you can hotswap while you record. So even if the card gets full, you can just swap the cards out with the UHS. Let's go on the menu with all the codecs. Do you know what you find right here? Oh, it's in German. Yeah, no problem. Maybe in there. And there's many codecs supported in here, right? Yes, it's so many codecs which are supported. Let me see. Yeah, there. So there you have, you can do 4K60, but the 4K60 in a Super 35 mode. You can do 4K, you can do 6K full frame sensor recording, 3 by 2 aspect ratio, full sensor readout. So there's a 6K that's very usable to do for cropping in or for doing anamorphic 6K. You can do anamorphic 4K. It has 5D squeeze factors, so you can use also different anamorphic lenses. It also the stabilization, it has internal stabilization, so it supports dual IS-2 with the recording lens up to 6.5 stops on this camera. So it's very high quality stabilization for full frame. It's the best full frame stabilization. It's the best stabilization which we have in the market at the moment. And it even adapts to different anamorphic recording modes. So it will adapt to, depending on what kind of anamorphic recording mode you offer. You can de-squeeze in camera, so you can also check the content on your screen if necessary. Waveform, monitor, we have tally lights. So you can check if it's recording or not. So I think it offers a lot of flexibility for the filmmaker nowadays. And I feel at the moment the full flexibility for any cinematographer in the market. So we're really hoping that filmmakers will see this camera and get their hands on it and film the next project with our S1H. There's more lenses coming out here on the roadmap, but also Sigma is probably coming with a whole bunch of cool lenses very soon. Yes, they are just a bunch. They're all compatible. Yes, they are all compatible. Then we have Leica, which is also a great partner and is a lion. Best in the world kind of company for optics and everything. Yes, and then also we've just launched the new 2470 f2.8 series lens. This is the newest edition, so it's also a perfect match for this camera. So f2.8, all the way 2470 exactly, that's our Lumix S Pro lens. So you have this, you position it as the S1 is all round, high resolution and video. Basically reflects the three brother strategy that we have also with the G-Series. And this is something that we also continue with their series. It's a hybrid, it's a professional photographer and a professional cinematographer's camera. I think there's a chance that this, if some of the film makers, the serious film makers, the people that might consider using like a red camera or even RE, they could get into the business with just this camera, which is 4,000. That would be great, of course. I think it's a very great partner camera, so you can use it as a B-camera, of course you can use it as an A-camera and it's compatible also with the very Cam LUTs and so it's a great camera that you can add or use for film projects of course. And it's available? End of September, depending on the regions, but it should be available from end of September beginning of October.