 Zoho, a global technology company, has said it's grew its business by 50% in Nigeria last year and also partnered Start-Up Ecosystem with focus on the South-South and Southeast regions in order to provide support for start-ups in the regions with plans to extend same support to start-ups in other regions. Zoho made the information known on the sidelines of Zoho Lease Nigeria The company's annual user conference held at Lagos at the weekend. Speaking during the Zoho Lease Nigeria 2023 conference, the regional director MEA at Zoho Ali Shabda said our growth is a direct result of Nigerian businesses embracing cloud technology especially unified platforms to digitally transform and build resilience to adapt to challenging market conditions. The country head Keinde Ogundari said the transactional localism strategy of being locally rooted while staying globally connected is also key to our growth in Nigeria as we are able to serve our customers directly with our locally hired teams in Lagos. Think about Zoho for every day man. I think you would think of the company that is dedicated to helping you digitalize the way you do your business today. I believe that everybody, wherever you are a business owner or an individual, you are selling something. Whatever you are selling, whatever you are selling, you need to find a way to digitalize that process. So that is what Zoho will provide. They enable the platform to digitalize, to go online, to go digital. That will be the way I would say it to a non-tech person. What calls Zoho for start-up is to encourage start-up community to think of the business side of their business. A lot of people focus on the product. And at the end of the day too, because they want to also sit with the big boys. They tend to spend too much money on technology to maintain that business. So sustainability is not going to be there for them. But then Zoho for start-up is a program that we created to give them the credit so that you can use it for free and then develop your business. When you scale to a certain point, you won't need free software again. Then you can pay for it. And before you pay for it, you can see the value already. So the $470,000 can last you six months, can last you one year, depending on how you are using it. So it will help you develop your business, streamline your business and then digitalize the way you do your business. I think first and foremost, Zoho is a productivity business too. It is a cloud productivity tool for businesses. That is the first thing. Our experience in the community has been a bit of a pleasant surprise. How much goodness they are able to pack within their products. It is a very affordable rate compared to what you have in the market. Apparently, they are pricing. They are pricing like anything you can find in the ecosystem today. And I think I like their strategy of going to places where the so-called bigger boys are neglecting to go to. Maybe because of their business model. And that strategy fits right into our own value proposition and it makes sense to just partner with them. Zoho will be providing its contract management solution. Zoho contracts free of charge for three months to help businesses improve compliance to the Nigerian data protection law.