 Number seven, more IT shops are going to be coming profit centers. IT for years has been a cost center. That's the way that everybody's looked at IT. That is changing. IT is becoming a profit center, not just a cost center. And there are many, many examples of this, and I've written about this a lot. We've seen it with USC, NYSE, Euronext, Cerner. Not only is the cloud become the archiving platform of choice, but cloud service providers from Amazon to established players like IBM and CSC and others are proving that they can do security and availability well enough, well enough, I stress in the case of Amazon, to entice small players, small companies, you know, like Wikibon, we use Amazon. And, but medium size and large customers are looking for more. They're looking to the IBMs of the world, to the CSCs of the world, so they can put their data in the cloud and trust it. And this trend is going to accelerate in 2012. Now, I mentioned IBM. Now, I mentioned IBM is really interesting what's powering IBM, at least a part of IBM's cloud, is a company called Nervonix. So, IBM and Nervonix did a deal this year. IBM is OEMing Nervonix's technology and delivering cloud services. So this company, Nervonix was out there, they were bumping along and really had a breakout year in 2011. I didn't predict that, but it happened. They hired a new management team. They brought in Scott Gennaro from former HDS, former DDN, former Q-Logic, knows the enterprise business, knows the enterprise storage business. And what you're seeing with Nervonix is they have great technology. They really know how to package it and market it. That changed in 2011. There were very few enterprise technologies that are delivering what I would call true cloud. There's a lot of cloud washing going on and we've talked about this here at Wikibon and our partners at SiliconANGLE. What do I mean by cloud washing? People basically taking an existing product and putting a cloud face on it and saying, okay, hey, we have cloud too. Now, we saw this year, this past year in 2011, the Oracle public cloud. Well, it's cloud, but it's expensive and it's all Oracle all the time. EMC has Atmos. It's definitely cloud-like. You can build clouds with it. But look at Amazon. Amazon made the model really with elastic computing, no CAPX up front, it's all OPEX. But the question then becomes can you guarantee quality of service? Look at Amazon's Platinum service. It's $180,000 a year on top of the existing service. The enterprise players like Nervonix, like a CSC, for example, they're not charging extra for that high availability. It's built into the service. Can you do audits? Enterprise customers need to do audits of the data center that their data is being hosted on. Amazon really doesn't let you come in and do that. Can you geographically control where the data gets placed? These are the things that enterprise customers want and this is why a company like Nervonix is emerging and doing well. Amazon's SLA is really like this. Hey, we'll do our best, but if we don't, we're sorry, send us an email. That's really what the Amazon SLA is about. People are looking for new solutions. Companies like Nervonix are solving these problems. They've got true cloud offerings. I got some inside scoop on Nervonix. I've talked to a number of their customers, USC, Cerner, DR Fortress is a company out in Hawaii that I talked to. IBM's a customer, VMware's a customer, Cisco's a customer, and I don't talk about that a lot but I've uncovered these things. Johnson and Johnson, NBC Universal. So the inside baseball on Nervonix is they grew like crazy in 2011. Triple digit, very high triple digit sequential bookings growth in 2011. USC, I talked to them, they installed 8.5 petabytes of Nervonix technology, so the petabytes under management, they're exploding, they're hiring like crazy, they hired the guy from Google, Paul Fruton, we've had him on theCUBE. Very high on this company. The bottom line is it's a very disruptive technology from the standpoint of moving CapEx to OpEx, and it's taking share from the traditional store.