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Published on May 6, 2015
ow do you increase your NFP subscriptions from $500,000 to $1,000,000 PA? Australian Lions Children's Mobility Foundation (ALCMF) came to us after seeing a promotional video we produced for another Lions foundation. ALCMF wanted a film to raise awareness about what the foundation does, why it is important to support the cause and how it helps children and their families.
We live in an age where we frequently receive calls for help from worthwhile causes. How, then, do we draw attention to one particular need and get support for it?
We chose to focus on what the foundation's work means - how it affects real people, personally - rather than how the foundation works. We also sought to inspire audiences through a message of hope: ALCMF delivers an invaluable, immediate solution that you can be a part of: you can help a child walk today.
This five minute promotional video is part of a larger picture that Good Eye Deer also masterminded, including creating a new brand and website for the foundation.