CSUN Distinguished Alumni Awards 2014: Bill Imada





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Published on Apr 29, 2014

Bill Imada '84 (Human Resource Management) is founder, chairman and chief collaboration officer of IW Group, Inc., one of the foremost minority-owned-and-operated advertising, marketing and communications agencies focusing on growing multicultural markets. For more than 20 years, Bill has represented some of the top companies in the U.S., including American Airlines, Coca-Cola, Farmers Insurance, Godiva Chocolatier, McDonald's, Pacific Gas & Electric Company, Southern California Edison, Verizon Wireless, Walt Disney Imagineering, Warner Bros. Pictures, Walmart Stores and many others.

His company has won more than 40 prestigious industry awards and is the most decorated Asian agency in the history of the Association of National Advertisers (ANA) Multicultural Awards. He was named one of the "Outstanding 50 Asian Americans in Business" by the Asian American Business Development Center in 2009.

His friends and colleagues call Bill a "humble" professional who uses his expansive networks to create partnerships and connect others in need of jobs and resources. He is most passionate about students and his community.

He co-founded the Asian and Pacific Islander American Scholarship Fund and was recognized by the White House for establishing the Asian/Pacific Islander American Chamber of Commerce and Entrepreneurship (ACE). He is active in the community and serves on multiple boards and advisory councils. He currently serves on the board of directors for the Advertising Educational Foundation, the Coalition of Asian Pacifics in Entertainment (CAPE), the California Asian Pacific Chamber of Commerce, Center for Asian American Media and the LAGRANT Foundation. He is an adviser to the American Cancer Society, Asian & Pacific Islander American Scholarship Fund, Asian Professional Exchange, Asian Real Estate Association of America, National Association of Asian American Professionals and Ascend, the largest nonprofit Pan-Asian organization for business professionals in North America. He strongly believes that all successful business and civic leaders should be engaged in community service.

In his collegiate life, Bill exhibited his leadership and commitment to service as CSUN's 1979 Associated Students president and as a member of the Sigma Pi Fraternity.

He remains active at CSUN by participating in reunions of past Associated Students presidents, supporting the Dean Ed Peckham Scholarship program and serving on CSUN's Special Task Force on Engagement. In addition, he has participated in the MBA Speaker Series and as a supporter of the Business Honors Case Competition. He has been a member of the CSUN President's Circle since 2007 and is a lifetime member of the CSUN Alumni Association.

A major contributor to the Matador Statue Fund, he also has been a donor to the David Nazarian College of Business and Economics Dean's Fund and the Dianne F. Harrison Leadership Award.

Additionally, he writes a blog for Advertising Age, an international magazine covering the advertising industry and for diversity magazines such as Racing Toward Diversity.


Bill Imada Acceptance Speech:

Filmed by: Richard Chambers, Hailey Graves, Joseph Monterroso
Visual Effects by: Jonathan Wong
B-Roll by: ABC7, AAL
Edited by: Richard Chambers
Music by: The Music Bed (licensed with permission)
Produced by: CSUN University Advancement Marketing & Communications

© 2014 California State University, Northridge

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