 Welcome everybody to our June version of the FloatCon webinars. June, if you were not aware, is men's mental health awareness month. So we're really excited to have someone that's dedicated their career to men's mental health. And we're really excited to hear from Scott, who do you own mentality? I'm not sure if that's, are you the owner? Yeah, I guess you can say the CEO, the owner of the founder. Scott runs mentality, which is a community of men creating a safe space for men to be open, vulnerable and express their authentic selves. And Scott's going to speak to us a little bit about mentality today and how floating plays into that. So I will pass it off to you. Thank you so much. I really appreciate Jocelyn for facilitating this. You know, there's quite a few places I could start out, but one that really brings true to me is first off, I'm going to say the appreciation that having this biohacking modality, a float tank. So much appreciation and gratitude for it has helped me out in a very difficult time in my life. Last year, actually about a year and a half ago, I went through a severe breakup. It was, I was breaking up with a person or losing relationship with a person I thought I was going to dedicate my life to. But there were some traumas and some, some patterns in my life that kept persisting. And I finally decided to take a look at those patterns and realize, oh, I'm accountable for them. And it gave me that conscious awareness gave me the opportunity afforded me the ability to make choices from this. Oh, I'm aware of what I'm doing. Now I can have the option to change these things. So one of the, one of the things that really helped me is clearing my analytical mind and allowing for, you know, peace and calm in my mind to be able to then tune in and hear what my spirit, my soul was telling me, where I could hear things like if there's an option or a situation that comes up, I can hear it saying, you know, I have a choice to say, heck, yeah, I'm for this or I could feel resistance and like that's not aligned with me. So allowing this float tank therapy when I sat in there and, and I allowed myself to really sink in and separate from my body and really hear what my, my heart was speaking. I was starting to get more and more in tune with, with hearing that little voice inside where I call the inner guidance system, which our soul hearing him say, yes, this is, this is a choice or action of honor, or this one is not, you know, like the proverbial thing we see like the angel and the devil on our shoulders. I was able to get more in tune with that for lack of better terms. And when I noticed this, I was like, oh, I have to bring this to my group. So during that time where I was going to that breakup and learning myself in person development and getting a tune to float tank. I created a community, because I wanted to, to pass on all these skills and lessons that I was learning to men that were suffering from the same things I was, because I was seeing the benefit it had the tremendous benefit and the changes in my life from quality friendships to quality romantic partners to even enhancing my business. I was like, I want to pass this long. So I developed a men's group called mentality, which is a portmanteau masculine mentality. You know, because I, I essentially wanted to start creating a space where there's a healthy masculine we always hear about this toxic masculinity toxic masculinity. And I felt in my own experience that maybe masculinity was being demonized. Well, there's got to be a healthy way to bring about this, you know, a healthy duality between feminine, the feminine and the masculine, because I believe in duality is a very important in life for learning and reflecting upon each other. So okay, so we need a we need a healthy way to support men. So I created mentality. It's a safe place for men to vulnerably express themselves. There's a lot of what I've seen and actually witnessed and grew up my life is men repress their feelings repress their emotions. And, and whenever you resist something it persists. So if you're resisting the authentic expression of yourself, it'll come out in unhealthy ways, and could potentially be devastating to not only relationships but in mass or cold culture. So this would be great. So, mentality is now grown into something that's, you know, bigger than myself, which I am so forward to what I wanted to be. And it's operating even without me so to the community. So, with that being said my first mentality retreat, which I had about a dozen men come to Austin, Texas in September of 2021. And I hosted the event and one of the, one of the activities was the float tank, because I knew how impactful was for me to help these guys use like this at different modalities like breath work, cold plunges, meditation. So one of these things are different avenues and ways to try to break into the mind and clear it from these patterns these thoughts that we have when we go on autopilot, these narratives that we speak to ourselves that continually give us the same results when trying to break them out of that, and wash them away so they can have a clear picture of what they're feeling and thinking, and they can end up manifesting life that they deserve. So float tanks were a huge impact for me and that's something that I wanted to offer the men as well. There's some things that, you know, going back to it I would do differently to make sure that this is more accessible to them. I hope this is all coherent for you guys and just kind of, I do a feminine approach when I do presentations so just go with the flow. Things I would do differently is making sure food quality food is, is eaten at a time before like maybe an hour before the float tank, because I noticed whenever I go in the float tank and I just done eat just got done eating. I have a lot of blood flow and a lot of energy going to digestion, and that can prohibit me from getting into a meditative state. So I would do that make sure sleep and all other factors are considered before doing these float tanks. And I think that would also be beneficial for anybody who's operating float tank company. If that's correct pronunciation or correct, correct verbiage to maybe have that a factor in consideration like hey if you're going to do the float tank. We recommend taking care of your body in these certain ways so that you can have clear, clear mind and thoughts because for me, that's one of the biggest values out of it. I did also receive value out of the float tank. Through actually my physical body I have some pain in my low back. So being able to be suspended like that was just very, very alleviating for that pain. So, I hit over quite a few things there about like personally why float tanks are for me. I'm clearing out the distractions the analytical mind. And I wanted to know if there was any specific questions for I just go on on rants here that anybody has on it open the floor up to that as well. So, if you're busy. Yeah, but I think what what many of us would be interested in hearing is how float center owners can brand or market or prepare their centers for to and hate you know to to make it feel more welcoming and safe to all types but men specifically. So, I actually thought about this question today and yesterday quite a bit. And, you know, the first thing that comes my mind, and this is funny is, I think about like how other companies brand themselves and they target men and I see like sports clips, and and all these TVs and all these things like that I just think that doesn't that doesn't really align with both what we're trying to do here. Then I thought to myself. Okay, so we need what we would need to do is really connect with people in the community that are receptive to this, because it's a really hard to break through someone who's like, you know, not even aware of it, and into into these layers of maybe stigmas. If you got someone who's just drinking beer on the weekends, or going out to the bars and watching football games and they're not anywhere near it, it'd be really hard to break him into that I'm not sure if that's possible. So, looking at clientele that's realistic, like here in Austin, Texas getting really connected with the community is going to be vital, my opinion. But here, if there's any float tanks like true rest in Austin, Texas, I would highly recommend them getting connected with these men's groups like there's an empowered brotherhood out here. So, diving into doing some research and some work into your communities to find out what where these men's groups are. I would say look at places where there's yoga. There's cold plunges, saunas, that would be great places to start your marketing and and and really put out, I'd say, advertisement there, and then making community connections networking. So it's been really beneficial I believe for true true rest spa here is like doing individual connections with content creators like myself, people have a fairly sizable or engaged will say engaged social media content and platform. That's going to be huge his word of mouth. Like there's nothing like having someone who's not necessarily like working directly for the company, but it feels a great impact with it and like, like I've sent so many people to true rest, and advertising for them just my social media pages. I think that's where the key is right now, in my opinion. Yeah, I hope that helps bring some clarity. That does help. Yeah, and I'm sure that there are similar groups, you know, in most community, many communities I hope. Yeah, I mean I know your group is is nationwide to isn't it your community. Yeah, so my community is actually is is all around the world I have some people in like Sri Lanka. And Hawaii in Germany, because it's all online groups and we do video chats and things like that so yeah, you would be surprised yeah you'd be surprised like if you make a connection in your community somewhere. It could be it could reach even further than than you expect but yeah it's nationwide. I guess I'd be wondering too if there's if there are ways that you can tweak phrasing or terminology to try to pull in people in these groups that we're referring to. Yes, that one I haven't really thought about the actual phrasing and terminology so I'm not going to be asked to I don't really thought about the connection with. Yeah, put me on the spot do it I love it to think about that yeah so how would, how would the terminology communication be done between someone who's receptive to doing a float tank but doesn't know the verbiage. That would be a good one for me to actually think about and if anybody has any, any advice or experience I'm open to hearing that because I'm interested as well. I guess I'd love to hear from the audience of you guys have felt or heard pushback from the men in your community, saying things like, oh I'm too tall to go on your float tank or, you know, I, I'm not stressed out I don't need that. Maybe you guys can, can share. You know what jocelyn before you before that one thing, one thing that you know I think about with men, in particular, is it might be easier to connect with them first like it's not necessarily false advertisement. But it's just, it's like hey look over here because this is what we do with coaching a lot of times. Like if I have a fitness coaching like oh I want six pack abs I want you know to be on stage I want a bigger but or whatever they might say, like okay great that's what you're saying, but when I've noticed whenever that happens you get them in shape. There's still problems that persist they're still unhappy with themselves. So we'll, we'll market and like we'll get you in the door okay we'll get you in shape, but a real good coach will know that the true problem is usually lying deeper. Oftentimes not always but usually something it's a little bit deeper. So you open up the door with the fitness coaching you open up the door with giving them what they say they want. But you actually help them reach a goal that's much more impactful to them, you know through personal development or whatever it might be. So with that being said, I think it would be really beneficial to reach out to the man in ways that are like, how do you, how do I get a healthier body, how do I, I look more attractive to my partner like, you know, things like that. And really focus on the physical benefits. Or you know, like, this is out there maybe but like, hey if you want to show up better to your date and like and perform better mentally or even you know intimately. So we need to clear out the stuff that's going sorry let's cuss the stuff that's going on in your mind I like garbage, like the, you know, thinking about my performance issues, or, you know, trying to connect on a deeper level on it on a date or interaction if you're looking for a single man, or even men with partners. It's really important to, you know, help clear your mind from all those distortions all those narratives that you're, you're going through. So physical like if you want to live healthier want a better body, get reconnected with it. If you want to show up in social engagements, performing higher. Those would be ways that I think would be attractive to men. So speak, speak to them on that primal level, and then bring them in and show them the true benefits other like all of them. That's a great point we talk a lot in the flow industry about the benefits of recovery for especially athletes or athletic men, where if you go and do a really strenuous exercise, doing a float tank right after the day after is really good for your muscle recovery specifically. But I like, I like what you said about clearing your mind in order to be more present in the conversations that you are having conversations or activities that you may be doing and I think that's, that's a really good point to. I don't know that I've specifically seen floating advertised in that way. I know we talk about it for, you know, creativity for work projects but here's okay I'll get I'll get a little bit will make this a little bit interesting. Okay, we'll see what we got here. What I've noticed to like I'm working the tantric area now so you know spirituality and sexuality is an area that I'm really focusing on now with partners and things like that. And one thing that I've noticed a lot that men could really benefit from is getting out of their getting out of there. Getting out of their insecurities when when they're in intimate situations and letting go of their ego and really showing up for their partner. I've seen a really huge receptive feedback from females from that receive that strong masculine energy where they can surrender and they're feminine and really enjoy an experience. So I know it can seem kind of taboo to talk about sexuality but it's a very, very sought after like the people don't talk about it but they listen to it they see they see like an advertisement about it, improve your performance and sexuality or improve your intimacy. I think that flow tanks it seems kind of counter it seems like non linear approach, but allowing them to clear through their, their shit that's going on their heads, and really find like their truth and their self worth. But when they are engaging and intimate with intimacy with a romantic partner, they can really focus solely on the partner and not have all these, these ego driven like validations that they're trying to prove like a conquest, more so like they're present with their partner. So that'd be a really, like, I would hear that one like oh yeah, okay, let me try like I'm not going to tell you about that try it off though. So speaking we're talking about advertising demand. These are some important things in my opinion in my experience. Yeah. Yeah, I'm trying not to have the time to chat here but yeah if you guys have any questions please feel free to drop them in the chat or come on and Sam. I can continue trying to come up with that are helpful and relevant to you guys as float center owners. I know most of you are float center owners. I'm just here to learn about men's mental health, which is also really important. You're doing a great job Johnson. Thank you. Maybe we're just, maybe we're just knocking out of the park and answering all the questions. We're just done already. Yeah, I guess you already spoke to like why you started mentality and that kind of stuff but can you speak to maybe tell us a little bit about some of the other biohacking or other modalities that you guys use and how those play nicely with floating. Because a lot of float centers do also have other modalities at their float centers which is they're going to be our next webinar so don't go too much into depth about it but but a little bit would be helpful. Yeah, absolutely so the other modalities especially that help with like body inflammation is one of the that speaks highly to me is a cold punch therapy cold punch there oh it's I don't know if you guys ever done it but it's it's tough at first but when you get used to it it's it's very challenging, especially if you're able to have access to both the sauna and a cold plunge and go back and forth. I believe there's something to do with body protein synthesis. As you go to extreme temperatures. For me it's a lot of mental clarity, a lot of rejuvenation physically. So I highly recommend that I believe in my experience that about three minutes maximum and a, and a float to earn a cold plunge is about where you maximize your benefit. Anything after three minutes, maybe I just tell myself this I don't have to stay longer, but anything after three minutes is just excess. It's like it's just for for pride. So cold plunge therapy, especially combined with sauna and going back and forth between those. Excellent. Another one that's been hugely instrumental and a lot of the mental health of my clients and huge breakthroughs are breath work. My friend out here's name is Justin Lovato in Austin, Texas. And he's devised a about a 55 minute breath work session that he does that he takes people through. It's like that's seven different rounds of it. And like so the first round I don't know if anybody's ever done breath work for the first few rounds or the first few minutes of it. My mind is like, this is BS, what am I doing I'm wasting my time I've got other things to do other more important things to do. So you just keep going through it, start breaking through, and then your ego and your mind gets less and less loud just starts waning off. And then there's this timeless space that you're in, whereas you're not really sleeping. You're not really awake you're just existing. And that's very transformational it's like such ancient, ancient, ancient practices, essentially, they're just like, Why did we, why are we not teaching this more often. And like, in that breath work, in my opinion, doing breath work and leading into meditation is the way to go. If I just sit and try to meditate. I could be like, Okay, what am I doing here's just so far me a little combined. So those modalities are some of my favorites to do and I highly recommend them. One thing that's a little maybe a little bit of taboo right now, it's here in Austin, Texas is not at all. But using certain like psychedelics like psilocybins and micro dose levels can be really beneficial to get in those meditative states as well. And they're great for, in my opinion, introspective work, especially if I'm having like a block. Like, if I were to. I say oftentimes, if that option like I'm feeling depression, and doctors like to do an SSRI or anti-depressant, or just do like a gram of mushrooms, go to them. I don't promote anything. I don't want to try to promote anything but in my opinion, go to try the mushrooms first, and then sit with yourself and feel that it seems like a much more natural, holistic and effective round to go. So, yeah, it's been really beneficial in a lot of the guys, especially military like I was in the military so a lot of military friends dealing with PTSD, and it's in other traumas and things like that through their military experience. And it's just heartbreaking. It's heartbreaking to see these guys use medications for years, and they see their suffering, and some of these medications cause impotence, they cause numbness, and it's just sad. It's like they don't deserve that. But then when they choose to do things like the psilocybin is the more natural things. They have breakthroughs. I've seen breakthroughs firsthand. And I'm very adamant about it. My condition is very high about this. So, yeah, those are the modalities that I really highly recommend in biohacking. Yeah, I was would say, sorry, my brain was in two different places. That would be there's some places with where the psychedelics and the microdosing is is like legal and so this is where it's not right. Yeah, you know, and I see about that. It's like, it's a little bit frustrating but I understand the process. So for years we saw marijuana as is a very like one schedule one drug or it's like you go get a felony from marijuana. The culture changes. We see it change and then it was like, Oh, it's not that bad it even happens with anabolic steroids and in TRT so there's so many men's clinics with TRT now. And it's funny to see this because I'm seeing it so many other so many other medicines I call them. At first there's this big taboo and push back against it but there's no true understanding of it in my opinion. I'll read that in a second. I'll read that in a second Kim. So, it's funny because I'm starting to see the same thing happen with the psilocybin like there's the habit of marijuana now marijuana is mainstream and decriminalize in most places. Okay, so I'm seeing the same thing happen so I'm wondering like, like are people there's going to be people who like get on the, on the bandwagon in the early stages and like they see the value in it. Okay, I'll read over here again. Do you have any insight about any marketing messaging that could potentially turn men off when it comes to self care in general, or the opposite things that will be most appealing. Yeah, I, what I know about the most appealing of some of the things that I don't know if you were on here earlier but some of the things luckily we have this on recording some of the things that I discussed earlier about the physical health benefits body inflammation can be huge muscle building so if you reduce body information you can increase muscle building. That's a big one for guys. Okay, and then other one I said was sex sexual performance could have definite psychological benefits there. You can I can say that with with with conviction, you just have to know how to like believe it and word it to the guys. So, now as opposed to things that would turn them off. Okay, so yeah if you get a chance to watch the video, the recording you'll get some of that answers. We went in depth on that as well. So marketing to turn men off. Thank you for asking that question that might take me some time to think about like what things would be. I had to think about what potential like people who would consider doing float men who would consider doing float tanks, but still have some stigmas or preconceived notions that would turn them off. Like it's hyper feminine feminized. They might have resistance towards that. But I don't know what that would look like. I can't give you a direct answer on that at this point in time, but it's a great question. I can ask specific questions to that like, would things like using female models and our marketing be a turn off. But I don't think it would necessarily like, I think that showing men, like true rest has done a great job here in Austin, but having both male and female models. And I think me seeing men of all shapes and sizes doing float tank would make me feel more comfortable to doing it. I guess if you're seeing advertisements with women, then maybe you would think like, Oh, I should buy that for my girlfriend or my mom or whatever and you wouldn't necessarily think, Oh, that's for me because that person looks like me. Yeah, another thing to exactly another thing too is having this specials around Father's Day. They had true rest had specials for Father's Day to really promote men going in there. That's fantastic. So any, any type of like military promotional. I mean, obviously, most businesses take advantage of that situation I know I did my businesses take advantage of any like masculine or male oriented holidays. I don't know if it's even right to say in this day and age, but like, I think of military stuff is you think of men, I think of Father's Day I think of men, things like that. Yeah, having advertisement around those times, promoting it. I know a lot of float centers offer deals or discounts for veterans and military as well. Yeah, huge. Excellent. Great question. You guys have any other questions or anything to share. This is an open and safe space and we'd love to hear from you. Yeah, as you guys can tell I'm, I'm, I'm open and transparent about talking about anything. Anything your heart desires. Sex drugs rock and roll float tank. Yeah, we're here for it all. I'd love to hear if anybody wants to share how they, if, if they've done any intentional marketing at their float center, either around Father's Day or men's mental health month or. That's a great, that's what I'm interested too is like, has anybody who's operating their float tanks of these business are they, have they experienced any resistance any difficulty with men are the are most of their clientele female. Like, is there a percentage that they have a breakdown of demographics. I think we, when we were deciding who to have as a webinar this month, and we brought up Mandy brought up you Scott because she said that most of their true rest clients, and it's not a significant I think she said like, maybe Kim can correct me on this but I think she said like 65% of their clients are female. So it's not like a huge difference but enough that it's something to address. Yeah, yeah. I guess you guys can drop. Maybe that's a simple thing to ask. Can you drop in the chat. What percentage of your floaters are male versus female. Hi James. Nice shirt. I don't know the exact number for our float center but I would say it's slightly more female than male. We do some marketing toward men around Father's Day. He backs on our Mother's Day sale and you know around Mother's Day we talk about all the reasons that mom might want to come float and then around Father's Day we point out that like, dad would like to come float for those same reasons you know some, some space, some time, some quiet, some opportunity for reflection. We also, I'm also a veteran, and so is most of my family and around Veterans Day we always block Veterans Day and give floats away to veterans all day. And I would say on that day, you know, it's probably closer to 80% male and 20% female. We do have a pretty good mix. Like I said, I would say it's probably less than 60-40 on a day to day basis. And I think a lot of that is to do is because of some of the places that we reached out to early on for when starting our float center we were quick to get into a lot of the CrossFit gyms and other gyms and you know, share with our local community all the different professional and collegiate sports teams that we work with. You know, to let people know that, you know, just like I'm sure we've talked about here tonight that self-care isn't a luxury for fancy women. It's essential for all of us to keep ourselves, you know, ready to show up and be the divine masculine presence that we want to be in our communities and our families. Thanks for being a nice guy. I really appreciate it, man. Yeah, it's my pleasure. I really appreciate you guys being on. Thanks for that. Like what you said brings true. You know, I'm just noticing a lot about how a lot of the men that come to me are just, they're giving, they're giving, they're giving their time and space to be the provider. And they're just forgetting to take care of themselves with self-care. They're forgetting to fill up their own cup. You know, it's admirable to give, give, give, but at some point you're not, you're not showing up 100% for those around you if you're not taking care of yourself. We know that. So float tanks are definitely an option to allow us. Like I just before this call, I just got off a call with one of my clients and he was telling about a sickness that his wife is going through. And he's there supporting her so much. And, and he's, and he's losing part of himself through the process. And I said, Steve, I was like, you got any time to devote to yourself as I can just so focused on her. And I really felt for him, you know, like, maybe he could take time to do a float tank where he's at, or something to step aside and just treat him so that he can be revitalized and, and show up for his wife who's sick. Yeah, I hear you man. Self-care is huge. That's a, that's another little tagline that we often use is self-care isn't selfish. It's essential. You know, because a lot of people do see it as that selfish and into back to what you're saying, my wife and I, we see a relationship counselor regularly. You know, just to keep things strong and positive and continue to build on our communication. And we found it to be incredibly beneficial in our relationships and a better place since doing that than it's ever been. And something that she talks about is, you know, you can't show up for one another if you're in deficit. And as we've been really focusing on that over the last year or so. It's so clear anytime there's a disagreement or, you know, any kind of budding of heads. It is usually, you know, somebody's hungry or somebody's tired or just stressed. And if you're not, if you're not whole, then you can't bring that energy to the relationship. And now obviously that goes to every relationship or activity that you're involved in. Yeah, I love that you guys are doing the counseling and therapy. So what I see a lot is people will go to counseling and therapy. Once a problem is like it's so evident that it can't it's unmanageable. So having a therapy like ongoing and working through little problems working through little things before they build into resentment. That's, it's huge and admirable that you're doing that now is, I think it's extremely beneficial for the longevity and sustainability relationship. Yeah. Way to go. Cool. Thank you. Appreciate that brother. I'm dying because I can't tell you how many arguments I've gotten and simply because I was hungry all the time, like friends, colleagues, boyfriend, just like constantly they're like, have you eaten recently I'm like, no, sure have it. You've got to, you've got to take care of your avatar otherwise this is going to be like, feed me, feed me, take care of me. So I wanted to say that we've been using that this visualization recently a lot that self care is kind of like doing like getting your oil changed in your car, like it's maintenance that is required to be happened happen often. And I think that kind of plays into what James was saying. You know, isn't that funny. We sit here and like we buy these, these nice cars we buy a car and take care of us and drive us around everywhere. And we're like, we're concerned about what oil we put in it. I mean, most of us concerned about the oil we put in and make sure there's tread in the tires. Make sure there's gas in the cars quality fuel. But here we are we're in our bodies we're in this, this meat vehicle, and we're operating it every day all day long. And, and sometimes we're like, not resting it and recharging it we're not going to our float tanks we're not eating proper fuel. And it's like, that's the most important vehicle because it's the one you're going to be in for the rest of your life you know you know trade it in or anything. So, yeah, my little rant. Yeah, I wanted to reiterate that I really appreciate you guys have me on so I can speak my truths and hopefully add some quality and some, some benefit to you guys. You're in Austin, Scott. Yeah, I'm in Austin, Texas. And I was shown as an Austin, just a week or so ago. So, next time. Absolutely. Yeah, if you can get my contact information. Absolutely. I'll show you around and stuff. Cool. Yeah, great city. Yeah, I moved out here to Austin. I, I quickly realized my my intuition's like, Oh shoot, I need to be here. And it was the community here. My, my soul realized like, Okay, these are quality people I've not seen around before. It's like I've got to move here so I moved here. And it's, it's been exponential in my in my personal development growth by having like quality friends to call me on my bullshit. Like, hey, like, are you sure that's really aligned with who you want to be or like even just thinking watching people embody their truths watching people embody who they are like, Oh, I like that. Yeah, I like the way that Austin's operating. I like the way Zach is operating. And it just makes you level up. So I'm in quality community is huge. Yeah. Yeah, you know, I wonder too, like, if some if like, if you have a float tank, any company, any company I think would be hugely benefited if they have their own community. The only thing that people they strive for was a human instinct is to have community to be seen. So if there's a way to integrate that into your business, like that's what keeps my business going without me putting much effort into it because I built a community and all the people love each other. When you go when we go to the gym, the people who are usually most successful or wants to build community there, they feel like a responsibility or an obligation to see their friends and show up there. So if you can do that with a float tank, I think it would be pretty beneficial. However, you choose to do that. Yeah, I think a lot of float centers have memberships. It's obviously not of not as much of a, you know, go and see your friends while you're floating while you're there. Activities or like have a, you know, like a community chat or something or like, hey, this once once a month we do, we get together and do float tank breakfast or what are the heck you want to do, you know, Yeah, that's a great point. I know I've heard of a lot of float centers doing like an annual party or a biannual party for their members, things like that but having a chance to really chat with other people in your community that are experiencing the float tank, which is obviously everybody's float experience is different but giving giving everybody a chance to share those opportunities might might be a good way to enhance everybody's opportunities. Absolutely. It's a good chance to experience. Yeah, making kind of make those connections. I just wanted to say real quick I noticed Kim dropped in the chat that her clientele are 80 to 85% female. So I wonder if that has a little bit to do with like the region that people are in because Kim's in southern Indiana. She's over there in Portland, Maine and you're in Austin so I wonder if it's just like, yeah, more taboo in it in a southern town for men to be doing self care type stuff. Yeah, I mean that's a that's a very. Oh, that's not Kim's number that several dozen centers. Yeah, but I think we're from Kim. Which centers is that. This is nationwide she was saying maybe like a nationwide average or something. Yeah. Reading into it. But it would make it would make sense to me to like place like Austin Texas men might be more inclined to it because more prevalent Portland, Oregon, but maybe not so much like where I'm from my room originally from like mid Missouri. I don't foresee them being as attuned to it or interested, but they could be. Yeah, Missouri. Yeah, I'm from Southeast Kansas. Yeah. Yeah, yeah. Like a float tank. Why would I go more like what would I do that for like you don't understand. Shoot, I'm going to go out in the lake and my bass boat. I don't need them float tank things. That sounds so familiar. Yeah, that's my dad if you wanted to float and he said, if I wanted to take a nap, I would just go sit on the couch. Yeah, so then they're a little more receptive to, you know, meditation and self care and others have low back injuries and want a little gravity release you know. Yeah, you'd have to talk a minute different a different route. So I'm going to put James on the spot a little bit. James works with a lot of sports football teams, sports teams, sports teams, but football teams. Yeah, I know you didn't like talk them into to using float for their their team. But maybe you can speak a little bit to how you will help brand that for them or how they got involved with that. Yeah, so a lot of, you know, sports teams are always just looking for the cutting edge of recovery. And about seven years ago, I think it was the the New England Patriots were working with some US special forces operations teams to learn about their recovery techniques and someone from that organization turned them on to float and they started using them there at Gillette Stadium. Tom Brady had one in his house, then the Celtics built out a new training facility and, you know, being from New England, they communicated with the the Patriots and the Patriots told them, you know, that they were loving their float tanks that they had their facility. So the Celtics got one and then, yeah, it's now stemmed to some of the local colleges as well. So, yeah, so it's just a great tool for recovery and when you're looking for just any edge over your competition, you know, if you're just like we said earlier if you're recovering better and you can come at your, your next training session with 110% or, you know, a lot of them use the float tank as a tool for going over plays in a distraction free environment really visualization. It's really huge for that as well. So, and then, you know, I'm sure in Austin it's the same but around here we have a lot of endurance athletes that really appreciate the value of the float tank. And then on a hike last week that was really epic and then floated the next day and soreness, you know, goes away substantially faster so yeah, great tool. Yeah just tell guys that Tom Brady does it and oh okay. Definitely mentioned that before. Yeah but it sounds like that was mostly like word of mouth once one of the teams got the tanks then the other teams heard they were doing it so going back to what Scott said way early on is getting connected with your communities, or your community groups of men or you know the gyms or yoga facilities or whatever it is might be one of the best ways to get to get more men floating for their own self care reasons. For sure. Yeah, Scott mentioned community and that was a very prevalent word while we were in Austin. It was really great and I really made me think a lot more about it when I got home as well. It was just the sense of creating community and wanting to focus more on that, you know, when we first started flow harder here, it was definitely a big part of what we're doing and as we've gotten busy and you know things have taken, taken a direction of their it's really easy to get sidetracked from that and I think it's also a lot easier to keep from burning out when you have that community because it reminds you all the time of what you're doing what you're doing for. So, yeah, unity. Absolutely. Yeah. Thanks again, Scott. Thank you guys is absolute pleasure to, you know, to talk and hear myself. Thank you guys for your questions. It was a pleasure. And I appreciate everyone being here too. Because it's really important, like this topic is really important to me and have you guys listen. You're welcome Roy. And thank you Daniel appreciate it. Okay, I do have another call coming up at 6pm. Yeah. Thank you so much Scott we really appreciate your time. And I'm going to ramble about float conference but I know you have another call to go to so I'll make everybody else stay on and say hi to me. Yeah, one other thing is if you do have ability to share this recording with me. I'd like to share with others. I think it'd be beneficial. Okay, sure. Yeah. Thanks so much Scott. Thanks everybody. Bye bye. Thank you. And I just want to let everybody else know that we have one more two more webinars hopefully before the float conference. So everyone will be in July and I'm still working to be set together but hopefully we'll be talking about utilizing different modalities in your float center. And we'll have a couple different representatives, a sort of a panel style format for that so hope, hope you can make it out for that. And come to the float conference in Portland, Maine, August 26 to 28. If you have any questions about it I'll be here and otherwise have a good night and don't forget to eat your dinner and go float. Bye everybody. Thank you.