 Before we get into today's video, I want to remind you we're on our road to 100,000 subscribers and if we can get there by the time Tears of the Kingdom comes out, we'll be giving away a collector's edition of the game, that's steelbook, the pinset, the artbook, the poster, oh my gosh, what are you guys waiting for? Why not subscribe to the channel and let's get into today's video. Good ol' Doug Bowser. What a Chad, right? We honestly don't hear from Nintendo's brass very often. Let's just be real here. For a cowl we essentially only hear about at the financial briefings and Doug Bowser shows up at major launch events, otherwise we really don't hear from him either. In fact, I could argue we hear about news and interviews from Doug Bowser almost as often as we hear about actual official news on Metroid Prime 4. Sorry, that one stings a little bit. That's okay, the game is still being made, so at least we know that. They haven't removed it from their to be announced release dates schedule. Anyways, I want to talk today about Tears of the Kingdom. Of course, I like talking every day about Tears of the Kingdom, but good ol' Doug Bowser gave us a reason to talk about it, because he did an interview recently with the Associated Press. And what's interesting in this interview is a number of things, most of it's just marketing fluff. There's not a whole lot you can read into it unless you just want to overanalyze and think everything he says is gospel. At one point, he said Switch has a healthy three years ahead of it or something. Look, we'll talk about that in a different video, because I think some people are overblowing his words a little bit. You've got to remember, he's in the Reggie Fesame role, except he has even less power than Reggie Fesame, because Reggie Fesame was actually on the board in Japan. Doug Bowser is not. But what I can say, and I find this interesting, is that Doug Bowser's primary job is to run the marketing for Nintendo, right? That's Nintendo America's primarily a marketing arm. And they do have QA testing, and they also have localization and stuff like that. But they're mostly a marketing arm. That is what Doug Bowser himself manages most is marketing. So obviously, when he's asked a question about the price point of Tears of the Kingdom, he is going to fluff it up, right? He's never going to say it's a mistake. He's never going to argue that it has anything to do with inflation or anything like that. He's going to make it sound like it's a positive reason. So we got to keep that in mind as we read this, because it's going to come with that positive spin. But it still happens to be a positive spin that maybe might actually get backed up when the game comes out, and we'll talk about this. So the question asked of him was how did you get to a $70 price figure for the upcoming Zelda game? And he said, we look at what the game has to offer. I think fans will find this is an incredibly full, deeply immersive experience. The price point reflects the type of experience that fans can expect when it comes to playing this particular game. This isn't a price point that we'll necessarily have on all our titles. It's actually a fairly common price model, either here or in Europe or other parts of the world, where the price may vary depending on the game itself. So what's interesting here, of course, is he's basically noting, hey, other people are charged a $70, and we haven't been doing that. But the reason we're doing it for this game has to do with how incredibly full and deeply immersive it is, and that the price point reflects the experience fans can expect. And at $70, with those kind of words, I get it, it's marketing speak, but it's heavily suggesting that Tears of the Kingdom is a much deeper and fuller experience than Breath of the Wild, and that at $70, fans should be expecting this game to basically be the greatest video game Nintendo's ever put out there. Let's just be frank, Breath of the Wild is rated as one of the best video games of all time. It's right out there. It's like percentage points ahead of Super Mario Odyssey, a little bit behind Ocarina of Time, although there was a lot less reviews for that back in the days, so would that have held up if it had 100 plus reviews? I don't know. But it's very, very interesting to think about this prospect of a game that is grander, more full, and just a better overall experience than Breath of the Wild, because a huge concern about the game is, oh, it's just going to feel like DLC. It's not going to do enough different. And here's Doug Bowser saying, look, at $70, you should just expect this thing to be the greatest thing since sliced bread. The expectation he wants fans to have is that this is going to be the greatest game ever made. That's basically what he's throwing out there since justifying $70 over $60 compared to Breath of the Wild, the way he's justifying it heavily suggests that. Now this is marketing speak, of course, and the game very well might not back up his claim a lot of us know that they're charging $70 because they can get away with charging $70 and they want to experiment with raising prices likely to start doing that more often in the future, right? Try to raise the price of the next Mario Kart. Try to raise the price of the next Mario game. Maybe start looking at raising the price of Pokémon, even though Pokémon's price increase from 3DS to Switch was already a pretty big leap. They see the 20 plus million they're selling of Pokémon now and they go, what if we could squeeze an extra 10 bucks out of every copy, right? You know, the Pokémon company will be all for that. So it's very interesting to see Nintendo experiment with that price point and our fear of it being applied to more and more games from Nintendo I think is fully justified, especially since tears of the kingdom likely is going to sell well. And I don't know that this is the exact reasoning they're actually selling at $70. This is just the marketing spin they're putting on that $70 price. But still, I gotta say, you know, if the game ends up backing up his words, ends up being the greatest thing since sliced bread, ends up being the best game Nintendo's ever put out there. I mean, look, if it ends up not being a marketing spin and turns out to be reality, kudos to Nintendo, I suppose. And if it ends up being the case, you know what they just did. They made it so any $70 price point from Nintendo should be expected to be the absolute best thing in a given IP they've ever done. That is quite the expectation you want to put on consumers for $70 games. Maybe this means things like Mario Sports games in the future won't be $70 ever because Nintendo doesn't want the expectations put on it that it's clearly not going to reach. So maybe they don't abandon that $60 price point entirely, but they just use it for what they think are their biggest and best and going to be game of the year type of games. And if that's the case, I'm mostly okay with that. Like if they want to increase the price of the next major 3D Mario game because they think it's going to be a 95 plus rated game and be up for game of the year. Look, I'm kind of okay paying 10 extra dollars. I would have been okay paying 10 extra for Mario Odyssey because of how amazing that game is. So I can understand the arguments to want to increase the price on your top tier games. Make there be a price tier difference between Breath of the Wild and Mario Odyssey versus Mario Tennis, Aces and whatever. And a lot of us would just say we'll just lower the price of Mario Tennis Aces and suddenly that make that 40 bucks. But yeah, companies don't like to lower prices. They like to raise them. So I'm kind of okay if that's what ends up happening, although most of us are worried that they're just going to raise the price of everything that's 70 and that this is a bunch of hot wash. Now he was also asked if they had any sales goals for the new Zelda game and Doug Bowser's response is pretty typical. We do, but we are not disclosing those publicly at this time. So yeah, of course, they have sales goals. They have sales goals for every game they release. It was a really weird question. I would have tried to maybe frame that question a little different if you want to ask a sales goal. I would have said, do you expect this to sell as well as Breath of the Wild? Like that would have been how I would have phrased the question. And I want to phrase it as does Nintendo, you know, have an internal sales goal that says it'll do as well as Breath of the Wild? What are your expectations? That's how I would have phrased it. You would have got probably a better answer than, oh, we don't reveal any numbers publicly. But maybe you want to see, hey, Breath of the Wild is incredible. And we think this thing can do, you know, Breath of the Wild numbers or something. I have no idea. I have no idea what their internal sales target is. And we may never know. We don't know the internal sales target for most of Nintendo's games outside of when they release like a statement that says this exceeded or this is the fastest ever or this or that or set a new record, you know, like that's when you're like, okay, it exceeded their expectations. But we don't hear that very often from Nintendo. We also don't hear when it's disappointing sales either. Like if Bayonetta 3 is considered disappointing sales from Nintendo, you're never going to hear that from Nintendo. So it's life. I'm just really excited to play Tears of the Kingdom. We're 59 days away at the time of recording of this video. I've got other content I need to get to today. This is the first video, by the way, fully edited in Final Cut on our brand new Mac Studio. I just want to make sure I show my appreciation to all of you guys. The Mac Studio, for those who don't know, my main editing computer, like basically bit the dust. It was a Windows PC, custom Windows PC from that I've had for a couple years. It bit the dust while editing a video. Oh gosh, how long ago? About two months ago now. And a decision was made at that time that we were going to make the biggest investment into this YouTube channel we've ever made. And we've bought tons of equipment, right? We've got, you know, Electrovoice RE20s. You know, those are expensive microphones. We got an $800 ROGECaster Pro 2. We've got a lot of equipment. You know, we got a camera on that cost a couple grand. But we decided that we were going to make the biggest investment in this YouTube channel now that I'm doing it full time and purchase a computer that we feel will not only last significantly longer than a couple of years, but also one that's actually tailor made and better suited for what we do here. That being a Mac Studio from Apple, which is a complete change for me. I'm switching from Windows that I've been using for most of my life, 25 plus years over to Mac OS, which I do not know at all. And I'm slowly learning. And I'm also switching off of Premiere, which has a huge crashing problem in addition to a monthly fee to over the final cut where I just buy it and I own it. But I also don't know how to edit with it because its timeline works completely different than Premiere's does. So there's a lot of a steep learning curve initially, but I think once I get past how the timeline works will be all good. But guys, this investment wasn't just your and easy to make decision. We didn't just get the standard Mac Studio. We went balls to the wall between everything between the Mac Studio cost and all the accessories for it to be able to run our setup. We spent over $5,000. And I want to let you guys know how thankful I am for all of you guys to support. We were able to pay for this entirely with the money this channel makes. And the goal is obviously to create bigger and better content for you long call. The content might still be simplified for a little bit while I'm learning. Obviously, I'm not back on camera this video. But I'm hoping by the end of this month, if not next month, we start getting into more complicated edits. I get back on camera and we're just rolling. So thank you guys so much for allowing us to make that sort of investment in the channel. And I hope it pays off in the end not only for our workflow here, but also pays off with higher quality videos for you guys in the future with way better editing and lots of crazy visual stuff I want to do in the video side. As an example, when we're talking about sales numbers, I would like to have some fancy custom charts. I would like to have spec charts and all that when we're talking about specs for the next system compared to other platforms, I'd like to be able to do some really fancy charts. I also want to have some better transitions and crazier effects. And there's a lot of stuff I'm digging into. But for right now, we're just getting to the basics of Final Cut as I'm sort of relearning how to edit videos all over again. It's a weird experience for me. But you guys are amazing and awesome. And I just wanted to make sure I showed my appreciation to the community for enabling us to make a decision like this. And let's get to editing, shall we? Catch you in that next video.