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Uploaded on Feb 11, 2010
At the 2009 Ig Nobel Prize ceremony, Public Health Prize winner Dr. Elena Bodnar demonstrates her invention - a brassiere that, in an emergency, can be quickly converted into a pair of protective face masks, one for the brassiere wearer and one to be given to some needy bystander. She is assisted by Nobel laureates Wolfgang Ketterle, Orhan Pamuk, and Paul Krugman.