 Well, I think connected TV is here and now and I think most brands are focused on ensuring that they are a part of the connected TV strategy. Fundamentally, I think it's important for also brands that they're realizing it's important that who the ad is shown to versus where the ad is shown. So I think most of the brands are going towards a unified reach on the connected TV advertising as well. So super important that they're going towards programmatic-led connected TV advertising versus really having a publisher-led strategy. I think it was fantastic as always a great show organized by E4M. It's always a pleasure to be associated and be a part of this partnership. So another great day of great panels, very insightful learnings and hopefully audiences as well as the people who are attending will have a great time. Thanks and hopefully looking forward to next year. Cheers.