 But, however, there's definitely huge scope that whatever is, you know, that goes down and crits, goes up and out door, for one, they're both largely static mediums, but for another, opportunity to convert that static into interactive is a lot, lot more in outdoor. And while we may crib and cry about jams, I was stuck in a horrible jam while coming here, the truth is they offer that much more opportunity for billboards to be seen to be consumed and to be registered, and it doesn't really seem to be a solution around traffic jams coming anytime soon. So I think when you have billboards at strategic locations, and like you say, rotation is key to outdoor, and you have those billboards that are interactive or engaging in some way, it really takes conversations to another level altogether. For example, places like Cyber Hub or, you know, places in Bangalore where the IT crowd really gets together. These are places where, if on priority, something can be developed, which may be digital technology, outdoor, et cetera. Definitely, the upswing of revenues can happen such that global investment happens there. It will give the bands what they need, it will give them eyeballs, it will give them visibility. Plus, it will allow them to engage with audiences that are present there, as well as not present there. So therefore, the ROI, the referral investment which is a big topic, is definitely going to be well managed if that integration happens and that possibility is given. So I hope that answers your question. Thank you, Mr. Thill, and thank you, Mr. Bansal, for staring this conversation. Thank you for running on stage on Act of Knowledge, our Chief Guest, for the evening, the Honourable Minister of Information and Broadcasting, Colonel Rajivandar Singh Rathore. He is a spokesman. He brings the spokesman's spirit to the office that he holds. Now he's an Olympic medalist. He's won over 25 medals internationally, and like I said, he brings that spokesman's spirit now to the office that he holds. Thank you so much for taking the time for being here. Thank you so much, Mr. Bansal. I'd like to invite on stage Mr. Alok Jalaan, Managing Director of Laksha Media Group, to do the honours for acknowledging this robust panel. Mr. Kutzi, Mr. Thill, please stay back. Mr. Jalaan requested please come up on stage and offer a token of appreciation on behalf of the Exchange Media Group for this panel, for having taken the time for being here. We discussed a lot of things about moving the 3,000 crore industry to 4,500 or at least 5,000 crore, like Mr. Thill mentioned, and also I think Alok mentioned that an average car speed in Delhi is about 11 kilometres, so there's an opportunity for all the out-of-home players. And we've got to move beyond ego tricks of corporate heads, corporate honchos, and actually get into matrix or data crunching where customized solutions to the client are given. Thank you all for taking the time for being here.