 I'm Dan Dainton, co-founder and CEO of Dainton Brewery. It was 2013 and the idea was to build our own brewery. I took a recipe that I'd been perfecting for quite a few years at home, the red-eye rye. And I took that to a Gypsy Brewery in Victoria and made the first batch of that. We brewed on seven different breweries before we started here in 2016. The idea behind crowdfunding as opposed to a more traditional bank loan or venture capital, you're getting interested people come in as well online and you basically buy shares in the company as opposed to say Kickstarter where you're not actually getting any equity. We've got now 248 loyal brand ambassadors who have got actual shares. So my tip for anyone looking to get into equity crowdfunding is tip number one, be prepared. The way that I work is always from the end backwards. What do we actually want to do with this money? You know, what's the story we want to sell around? How are we going to spend it? And we look that way back and that's how we started. Tip two, building a crowd. We're already very familiar around how to build a crowd through Facebook by creating a larger funnel and actually using pixels to get people to basically re-buy stuff or reinvest their time and energy into the company. We took that into the crowdfunding by going, all right, well, how do we target people who are in the craft beer and how do we target investors as well? Tip number three, tell your story. We engage some excellent people to a video for us around who we are, what we stand for and what you get by joining the company and by investing your money. We just spoke honestly and openly about what we've done, where we've come from and like we're really an open book so people really knew what they're getting in for.