 Also a case of knowing your customers. Yeah. Um, which I think a lot of coaches probably they don't know their customers So like and when I say knowing your customers, it's like knowing them on a deeper level um, because Raising your prices can affect People obviously, you know, there's the your customers are all going to be at different financial stage So that that could become a massive issue for them but Goes back to what you were saying. It's about communication, right? So if you communicate it in a way and Talk to them, you know, get on that call speak to them Then you can that could be the difference of of them leaving. Yeah and of them staying because You know something something that you're very good at and I've been working with you for a while He's obviously having different payment options So essentially it's not like the customers paying less Right, it's just you're spreading out the cost. They're still paying what they're supposed to pay But it's helping them With a payment plan, right? Yeah Yeah That's that that's where too like if you let's say you've had a customer for three years and They're on that loyalty package where like they they're still paying less than everyone else and and you want to Tell them about the new price like I feel like a lot of coaches are They're so uncomfortable Just telling people how it is and like if someone is that scared to approach a parent It's like cool. Maybe you still give them the old price But like they have to be more committed like they need to sign like a 12 month agreement Not this like pay whenever you want type of thing and That's where I think I mean, I when I think of the most successful coaches I've ever worked with the one thing that they all do is like When they make a change they just confront it head on like they don't They don't take forever. They don't dilly-dally with parents. They don't text and and send these weird emails that have the updates It's like they're just very upfront with their customers And they don't back away from it and that's that to me is the difference between someone that like It's fully committing to make make like a real change in their business versus someone who just kind of wants to do it And they just want to float by with an email and I don't know man I see people get penalized when they do things halfway. That's why It's why it's like I would rather you not do it if you're gonna do it halfway then Because like you're gonna be better off not doing it. There's just trying to halfway