 Okay, here we are another episode of let to be talk. This is going to be a very interesting episode me being in rock and roll for a long, long time and having some hearing damage. I would say, you know, you start to think about how can I help my hearing and my guest today. Christian is going to help us out on that from ear goes how are you buddy. Yeah, I'm great. Thanks for having me. Now is it ear go or ear goes ear go. It's, you don't need multiple you just need to make your year so that's what it's all about your go. It is an interesting, you know, stigma that was talking about because I'm a comedian so I've been trying to work on this joke like, you know, growing up wearing glasses you would just be bullied and everything like God you four I'd freak and you know, and then it got into hip to wear glasses. Once some hipsters were wearing them and everything and it even got into where people were wearing frames with no lenses. So I thought, what better way I think to get the hearing aids out there then maybe have like someone like Brad Pitt wear me you know, like someone real hip to where people start wearing them. Oh, hey, we can start with your team right. I guess that's pretty hip isn't it. Yeah, yeah, exactly. But I mean it's just a funny joke because then people would be wearing them like all these, you know, maybe they weren't. Yeah. Yeah, like vintage ones, you know, like these are my grandfathers they don't even work. And then to cheering aids that they that's going to come about the fun right but hey back to your to thinking of you know jokes because you know you were made fun of with hearing aids the problem with always glasses right but with hearing aids is something you're ashamed embarrassed about right because it's coming at it from two different angles right glasses are like super visible and people were literally being made fun of right whereas with hearing aids it's much more of an individual who's like terrified to show the world that you've actually been having a great time you've been listening to rock and roll you've been you know firing guns driving motorcycles you know doing whatever because as this must not misunderstanding that hearing aids are only for really old people right it's only for the really old people sitting in church with these squealing things behind their their ears right and the analogy I always use to and and this is not a joke or maybe you can make it a joke you're way funny of an item. You know, the analogy I have two analogies I always use when you sort of compare hearing aids and how people think about it but but let's take the first one. I'll put on my fancy white coat. And we're sitting in an office right and you're sitting in a chair on the dentist on whatever I'm looking at you I'm wearing glasses first of all you would never even think about the fact that I'm wearing glasses. The other thing about wonder why this dude is wearing glasses they say I'm happy he's wearing glasses because he can do his best right whereas if you like take something else and you know suddenly, you know, here I am and you can see this big old plastic thing behind my ear and I'm, I'm 46 years old. You'd be like, I wonder what's wrong with that guy. Right. Here's a guy in a white coat who's about to tell me something that's important to me. And the dude is wearing a hearing aid what what what the heck is wrong with this guy right but that's like your gut feeling. And then if you start thinking about it you should have the same thinking as with the glasses like, oh, I'm happy he's actually doing his best to perform his best but that's not how we feel. Right. I would feel that's how I would feel it. I spotted hearing aid like a mile away. And I'm like, I wonder what's wrong right you know it kind of you have that skepticism in you, which is crazy. It really is wow the stigma of a hearing aid. And it's almost like, yeah, this guy was. I think it was just movies over the years when you were young, the way that deaf people don't guy. Yeah, exactly portrayed in films and everything. And you are right. It's like the second you can hear better. You would be like, you should be like, oh God, I can hear cool, you know, but it is a wild thing. The one thing that really always steered me away from hearing aids was I wear glasses, and I wear nice glasses and they had those ones behind the ear. Glasses would be sitting all weird and ruined and with like ear ago they go inside and they're hitting. Yeah, no, you've seen them right. Dean, have you have you got a chance to try mom. Yeah, I got I got some right here. Okay, okay. So yeah, so you got there is it but you got that you got that fancy background so I can't see anything on your camera. You look like you're sitting and I don't know what like a really old office there. It's like a mid century. Yeah. So no, you're right. And that was of course the idea behind here. It's like, hey, we can we can go and visit monster campaign and try to explain people why they need to do something about their hearing. But it's just, it's a very, very steep hill to climb. Or is there a way to make a hearing aid where we we make that decision. Your decision right so you make the decision whether you want to share your wearing hearing aids or not right but if we could create an invisible hearing aid. But that was like, and I spent 20 years in the hearing aid industry before year ago. So I've been around hearing it I've seen the issues I know the issues right and then I met the, you know, the two young dudes right from from year ago who have come up with the sign and the concept and I was like, Holy shit, if they can make that product work. That could really change how people look at it because at this point is that it's up to you. You would never know I'm wearing them. And if I want to share it with my friends or family or colleagues, whatever, you know, I it's my choice to tell them that I'm doing something but if I'm not comfortable to tell them that hey, I have a weakness right. I'm doing I'm getting some help and there's a lot of areas where we're getting some help where we might not share it with the whole world. It's my choice right so we put basically the power to the user right but that's the whole idea about your go out the empower people to take control of their own life and get back, you know, sound there's nothing more important than sound for your well being it allows you to be social it allows you to enjoy it allows you to relax. Right, it's all of these things that sound due to you it's it's it's one of your core five senses. It's one of the most important, you know, the studies made right where audio is like the biggest contributor to social well being. Right. You know, the correlation between loss of hearing and isolation depression, even dementia is like linear right the more hearing loss and more likely you are to achieve all of these things that nobody wants right we're we're social human beings right we we want to interact we want to enjoy and we enjoy more through sound than even through our site. Let's talk a little bit about you, you said you've been in the hearing aid world for what 20 years or something some of the pitfalls and the downfalls. What is really kind of the problems over the years of hearing aids and and where we're at now how far they've come. Yeah. Yeah, hey, the problem with hearing aids is nobody's using me did a problem because the hearing aids actually work pretty well and they work a lot better than they did 20 and 30 years ago. But the biggest problem just take America this 48 million Americans with hearing loss right out of those 48 million like 94% have mild moderate loss that's probably where you're right at. I have a mild loss on my right ear because I probably listen to too much music and I spent too much time on the phone. But you know, that's how it is but 94% is mild moderate. The issue with mild moderate loss is you can get by you can live your life. However, you really struggle in a noisy restaurant in a social setting. It's like what what you know, it's and you start to get to a point where you kind of feel like the idiot who's just standing and laughing but you don't really know what you're laughing about, because you didn't catch the punch. Right. So that that's hearing loss out of the 48 million only like 2025% are actually getting a hearing aid. And those are typically the people who like really, really, really need the hearing aid I did the 6% who have severe profound loss. Right. They can't hear every TV they can't hear anything right, but they need help they're getting help right, but the bigger issue is like the 80% of the 48 million people right that's like plus 30 million people 35 right who are I can get by it's not that bad but you know you end up spending a ton of energy. You know, trying to follow right you start isolating yourself withdrawing from situations right so that's the issue, right, you know at sort of the big level. Why is that right. It's this damn stigma right because traditionally hearing aids were big old club this is this is a new hearing right they were way bigger you know these like big bananas sitting behind your ear and you know only you could only get an 80 year old or 75 year old plus in church to right nobody in their right mind would put something like that on because you look like you would kind of asked to be made fun of what has happened in the I joined I started looking at the industry in the late 90s. And, you know, digitalization digital chipsets recharge ability. There's so many technology advancements in hearing aid so now this this bad boy, right which is a traditional behind the ear hearing aid. It's pretty jam packed of technology it's not that visible. It's still great, but you know it's, it will help you here it will restore your senses, not 100% but it will give you back 80% plus of what you lost right. Of course I'm excited about your go. I think we managed to take all that technology and like cram it into to a piece that will literally rest inside your your canal you won't see it. It's not perfect. I think you tried that because you can hear all sorts of weird stuff it takes some practice a medical device right, but it works right. But it requires something so I think the industry has gone through this massive, you know, I would call it modernize you know the benefits of innovation technology have all been applied to the hearing aid industry the issue is the industry as a whole. Right, although the products have gotten really good and much more discreet and there are now things like you go out there. The way we talk about hearing aids the way you get hearing aids you still need to go to some, like, you know weird clinic somewhere, which isn't like in a in a beat down strip mall. And like, where am I going is it really business or something else that I'm not too proud of walking into you kind of get that shady feeling, because the distribution structure of the hearing aid industry hasn't changed for decades. It's literally the same as it was in the 70s, you know, all the way back to 60 70 80s. It's the same thing it's the same kind of shop that you need to go to get your hearing aid. I think a lot of that is changing I was part of, you know, an effort back into mid 2000s where we launched hearing aids at Costco. Right, so we started selling, you know, hearing aid next to the hot dog stand and the pharmacy. And it's been a whopping, you know, the Costco folks were like, holy shit. This is, you know, people people are comfortable to get it right Costco is the biggest seller of hearing aids now in America. Right. I was part of launching it. I ran that business. You know, I came from a hearing aid player right I helped them set it up. I was like, you know, a huge success and I think what happened really last year end of last year 2022 is now the government have even opened by the United States government, right. The FDA have gone out and said, you know what, you don't have to go to the strip mall, right, or or the clinic, you know, we will now create over the counter hearing aids that would allow you to get the same quality. Same technical specifications, safety, efficacy, you name it. But you can get that over the counter. Right. So you can go into a wireless store. You can go into, you know, where you are already going where you're comfortable where you can actually talk to someone and you can start getting hearing aids there which is sort of a from a hearing aid industry. That's a revolution. Right. It's so weird that before you needed like a prescription for hearing aid, which always blew my mind, and that always made it even one step weirder. And in the meantime, people are, you know, afraid to wear hearing aids but they'll wear those Apple earbuds all day long, which is hilarious to me, you know, we see somebody coming with those, we don't even think anything but if they came with a hearing aid to be like, Oh, that's crazy. Right. Now let me ask you. Let me ask you. Okay, my right ear is gone basically from the things you mentioned rock and roll and my motorcycle. And it's, it's an interesting thing to put these, these hearing aids in I tried them out it was so wild when you first put them in. I could hear the birds in the backyard, which was bizarre. I was like, Whoa. And then I could hear my hardwood floors creaking and everything. Now I warm for about four hours work great. But then I took them out. And man was that scary, because you hear how bad your hearing is. And the juxtapose, you know, in and out. So once you wear these, do you recommend is there a way to wear them where you're like, I, I need them like at the movies. And like you said noisy restaurants, I hang around a lot of mumbling people they're terrible. That's a problem in America to lazy talk. And you go, Oh, it makes me fucking crazy. So is there a way to wear these where it won't be so insane in and out or once you wear them, do you wear them for the rest of your life. Yeah. No, it's kind of like your glasses. Right. Well, you know, you will get the best results. If you wear them all of the time. Right. What you can do is you can move the programs up and down. You can have a much softer setting when you're just hanging out doing your shit. Right. And then, yeah, and frankly, the hearing aids will automatically adjust when you go into a more challenging environment, like the movies, the TVs on as a bunch of background stuff, they will like, you know, it's like game on right. The hearing aids are smart enough through algorithms and so on to step up that game, or you can like tweak it yourself. But because it's so much easier for your brain. You know, because if you take them in and out, you're changing the environment and you're like forcing your brain to adjust and they're made to be worn all day. You don't want to wear them when you shower and you do your thing in the morning. Right. But when you're like ready, like to go on, you pop them in, run them through the day and you take them out at night. Right. Because it's not like a headset that's going to run out of use after two hours or one hour, you know, that they will have enough power to laugh throughout the day. Right. That's clearly the recommendation. But yes, you know, like glasses, you're not going to get your vision back. Right. You're not going to get your hearing back, but you can get it back by wearing a device. Hey, that's a whole lot better than losing out. Right. But no, typically, when you start going there. I'm probably a couple of years behind you. I'm, you know, I have like a mouth loss. Right. But I can feel that I really benefit when I go out. If I wear my hearing right and I even run the damn company. Right. I should be wearing them all the time. But I also like, okay, when am I ready to wear full time. Right. That is the big question. You know, because I wore them and I said, these are fantastic. Maybe I'll rock them when I'm 60. But I know how great it worked for me. You know what I mean. No. And Dean, the most important thing, and I think really the message that I'm trying to get across, right. Hey, we will all lose our hearing. It's guaranteed every human being is going to lose their hearing eventually. It's just a matter of when. Right. You might not lose it at 60 or 70 if you've been living in, I don't know where. Right. But you will lose your hearing by 80 or 90. Right. And now, luckily, you know, people live much, much, much longer and are active much, much longer. The thing is, the older we get, the harder it is to adjust to anything. So the sooner that you start creating those good habits, you know, I sound like a damn doctor right now. Right. It's like, you should exercise and you go for a walk and you shouldn't drink that much and all of those things. The sooner we start the healthy, the habits. It's easy for you right now to get used to it because you can actually figure it out. You can figure out the app. You can do all of that. It'll just be like second nature to you. Right. Best people I've met wearing hearing aids have just, you know, hey, I'm wearing hearing aids. I'm proud to wear hearing aids. And they get, you know, because then they get to here when they go for a quick walk, they hear the birds. So those, those things that give you that like, okay, I love life. Right. I love life. Those tiny, the crickets, all these small little things, you know, like your, your, your stupid old hotwood floor that creaks, that has a charm to it. Right. You know, so this, you know, this, the younger we are, the easier we adapt and we get benefits. Right. You get more. It's like, why wouldn't you want to get more? It doesn't cost, it costs you the hearing aid. But it doesn't cost you it. You're not letting go of anything by putting on the damn hearing aid. Oh yeah, man. I'm not embarrassed to wear them at all. I, you know, there's no stigma with me on it at all. I'm just, you know, trying to figure out when I'm ready to go for it. You know, like sweat and stuff like that at the gym. Is that okay? Yeah. Hey, there's different hearing aids. Most hearing aids in the past have like batteries in them, right? You would open them up, you would have to fiddle with it. It was terrible, right? But that's why for a year ago, I can only talk about a year ago, you know, these, these bad boys are, you know, water resistant IPX7. So IPX7 means you can't go diving with them, but you can dump them in the pool or in a glass of water, they can be submerged up to three feet for 10 minutes. And nothing happens. So you can literally drop this one into a glass of water, you know, sink it back out, dry it up, perfectly fine, right? So back to sweat, exercise, go for a bike ride, whatever it is. No, no issues, right? Make sure you clean it, right? That's the whole thing. Like anything else that you would go sweating to want to clean it afterwards, right? But, but no, no issues, right? Because they, you know, the whole design is basically all the electronics, you know, the battery and all of those things are basically encapsulated inside this little, you know, the little cell here, right? And it's welded together and we can, when you return them to us because they break or you don't like them, we can actually unweld it and get all the components out and, you know, salvage them. And all of those things have been important part of, like, how we design hearing aids. It's incredible how small those are. I can't really emphasize enough anybody that's listening. Once you put them in, there's no way anybody's seeing them and they're super comfortable. Like I wore them for like four hours and I didn't even know they were in there. Now here's a question. People with tinnitus or is it tinnitus? I heard people lately, yeah, saying it different, tinnitus or whatever. You can say it in like my language, my whole language, Denmark, it's like tinnitus, right? And then there's tinnitus. I have no idea how to say it. Yeah. We all know what it is. It's that ringing you have to listen to something really loud, right? It sucks. Can you wear them with tinnitus or does it amplify the tinnitus? Yeah, no, but here's the deal. Tinnitus or tinnitus, right, is a nerve disease. It's not an actual sound. It's your brain nerves playing a freaking trick on you because the nerve has been damaged. So the more sound you get, you're not amplifying it. You can't amplify that. You can amplify it because your tinnitus gets worse, right? But, you know, it's a nerve damage. It's your brain playing tricks on you. That's why you can't fix it. Typically what happens to a lot of people with tinnitus is by having more stimuli, it's basically masking the tinnitus. So, frankly, if you were hearing me, you could be in a situation where you end up masking some of the annoyance, right? Or the nuisance because that's constant beep that just keeps going, right? And if you suddenly are actually getting amplification, suddenly you can actually hear the bird instead of the freaking beep, right? So it's not a guaranteed solve, right? Tinnitus is basically, it's like people who get their finger chopped off, they can still feel their finger, you know, it's those types of, so it's nerve damage. Let me ask you this. It is funny. I interview a lot of rock and roll people on my podcast and I remember one of them specifically, we closed the door and got ready for the interview and he said, let me ask you something. And I said, no, and then he said, Carol, hearing aids, and he snapped for the hearing aids, but there are tons of musicians that wear these and don't really say anything about it. Isn't that wild? No, it's so wild because it's back to the 48 million Americans, right? And of course, you know, hearing loss is natural. It's going to come with age, right? That's just the part of getting old. Sorry, right? Like everything else, we lose our hair, our hair color changes, our muscles start falling or failing, right? But that's a function of getting old. It's natural. However, the more noise you're exposed to throughout your life will accelerate it, right? So if you've been riding motorbikes, if you've been serving your country, if you've been firing a gun, if you've been too much stand time on the phone, and of course, talk about rock and rollers, you know, it will accelerate it. It doesn't mean it will happen immediately, but it will happen faster, right? So yeah, it's going to come, right? And you know, with musicians or anyone who loves music, you don't even have to be a musician. You just have to enjoy concerts, right? Concerts is the worst thing because they crank it all the way so you literally feel everything going through your body, right? Including your ears. And you want to get the full experience so you don't wear your clocks. At least that's what I've been telling myself at Metallica, right? I want to be completely x-rayed and feel every DB of every sound pressure going through me. That's the best way to destroy your hearing. It doesn't mean you shouldn't go to concerts. You should protect your hearing. So for musicians, right? And you know, that was for me. And I think that's also how we probably got introduced, Dean, was we have an office in Nashville, Tennessee, because we have all our support. We've got audiologists there working to make sure we can help out people. And Nashville is great. Central time zone covers the country. So you'll always speak to an American and not somebody who doesn't speak English as their main language. So they're all out of Nashville and our head of sales is like big in the music scene. He's like backing all the bands up and down Broadway, you know, and just loves music. And he knew Charlie Benance, if I'm not right, and he calls me up like Christian. I gave away a pair of hearing aids to my boy, Charmi. And I was like, who? And he's like Charlie Benance, like no way. There's no way. And he's like, yeah, he loves him. I'm like, do you want to talk to him? I'm like, do I want to talk to Charlie Benance? I'm like, sign me up, right? Like the big four, seriously, right? And so I meet Charlie. So I'm meeting like this living God who like like walks in, right? I don't know if you ever met Charlie, right? But he is like the most down to earth. Oh, yeah. Stand up guy I've ever met, right? He comes in. He's not a loud ass like myself or maybe you, right? He's very, you know, calm, measured, right? And he's like, and we'd asked him, Charlie, could you speak to one of our partners here about hearing loss and maybe give him, you know, play a little bit, right? And he's like, I want to make sure I get this right. I want to make sure that I'm saying all the right things like promoting your product. I'm like, Charlie, we don't want you to promote our product. We just want want you to tell us about hearing, right? And why it matters so much and, you know, why people should do something. So, so here we are at like the sales event with one of our partners, right? We have like five, six hundred people in the big old ballroom. Charlie and I could roll in a drum set and Charlie goes on like, there's this big video screen behind him like showing all the footage of these monster rock stadium concerts he's been doing. And then he just goes off, right? And he kills it, right? Everybody is like in and has the big old anthrax logo and people are like, right? Immediately. Even those people like me, who's not a hard, heavy hard rocker, you know, you cannot not be impressed with the energy. And he like goes off, kills it, right? Everybody is like, wow. And then Charlie stands up and he's like, let me tell you how important hearing is, right? And people were like crying and, you know, and he was still honest about how he had lost the connection to his girlfriend, to his daughter COVID. Suddenly he wasn't on tour anymore. He was sitting at home. And I think Charlie's done well, right? So he didn't have the financial struggles of others, right? But he was sitting there and his girlfriend was really annoyed with him because he jacked the TV all the way up. He couldn't hear what his daughter said. And that's what made him deaf hearing aids. And luckily we got him into a pair of ear goes and he's now like, he calls him, you know, sexy bad boys, right? You know, he thinks he's sexy, because he can actually hear what his girlfriend is saying, right? And, you know, and I was like, Charlie, you know, you're incredible. And he's like, no, this is so important, right? Because we've all lost our hearing. And of course, him, you know, just sitting there banging nonstop, right? His hearing has been damaged. But, you know, it comes to rock and roll, right? Especially as a musician, right? And I'm like, hey, how do we get all the musicians out there too? Because I don't think there's people that are looked up to more than musicians, right? Because musicians, you know, they're not political, they're not race, they're not anything, right? They're looked up to for very unique skills, right? And it's such an admired group across culture, right? And the more, more of these musicians we can get like Charlie just to stand up, right? And I think Dave Grohl was on the Howard Stern shows and I'm fucking deaf, right? But, you know, how do we get people to say, you know, just come on, you're stupid if you don't do anything about it, right? Why give up, right? Let me ask, when you are at a concert, you take them out, right, to wear earplugs. That would be the proper move, correct? Yes, you would always want to make sure because the sound pressure in a concert is so loud, right? You would want protection, I would say. The only downside of an year ago, you know, hey, it doesn't double as hearing protection, right? The good thing is it's not going to make it any worse at all, right? It's not going to make, you know, it's not going to further damage your hearing because it has automatic cutoff. So as soon as the total sound pressure goes above like 110, 115 dB, it like shuts off completely. So you won't get extra lost, but it won't protect it, right? But what you want to do at a concert or at the musician, you know, get in your monitors, get in your plugs, so you take off that like 130, 140, 150, you know, sometimes the sound pressure can get up to 170 dB at peaks, right? And, you know, that is damaging to your hearing. You might lose your hearing, but even worse, what really happens at concerts with these very loud sounds, very close to speakers is actually tinnitus, right? You can actually damage your nerves to the point that you get a constant ringing sound, which is, sucks. Now, let me ask you this. Now, once you get them in, there's an Ergo app, everybody, I want to tell you, there's an app on your phone. And you can pop it open, you can custom set it to different settings if you're, you know, at a movie theater or watching TV or a restaurant. It's really settings, and it's super easy to use. But one thing I didn't find out yet, are you able to answer the phone on them? Can you talk on the phone and have them as that way? Well, you can answer your phone like this and put it up to your ear, and you can actually hear better what's coming through the speaker. But what you're talking about is, are they like your headset, all right? Are they Bluetooth connected so you can stream audio straight into your ear? And I think that's the, you know, that's a trade-off that we've done at Ergo. You can get, you know, the traditional behind the ear hearing aid that can stream music or, you know, a phone call. These things, you know, the ear goes because they sit inside your ear canal. So the whole thing about all audio communication that's not wired, you know, goes through Bluetooth radio. Bluetooth, it's a radio signal, 2.4 gigahertz, that's blocked by liquid. And when you put something all the way inside your ear, like I do right now, there's a lot of liquid around it. You know, we obviously have blood in the ear, blood in the head. So it actually acts as a shield for Bluetooth radio signals. So you can't, like, use it as a headset. You can't stream audio through it. So, you know, what I always ask people is like, what's more important to you? That you have something that's comfortable and frankly invisible or, you know, and doesn't interfere with your mask, your glasses that allows you to be who you are naturally. It's like, if you didn't have hearing loss, right, you wouldn't be able to stream audio into your head anyway. You'd need to put on a headset or anything. Right. What I always tell people like yourself is, hey, if you want to, if you really wanted, you know, what works well with your goes is you can literally put on over the ear headset. You can keep the ear goes on. No problem. Right. It's gonna work fine. Right. But if you need to answer a phone call and so on, yes, you need to pick up the phone and hold it next to you. Like, like we used to do. Yeah. Now, we're on ear goes seven right now and seven being the best one. Correct. There's other, there's other platforms. What is the difference between some of the platforms because some people might go on and they say ear go five or whatever. What is the difference? Yep. So we, you know, here goes seven is our seventh generation. Right. So it's our seventh product. So we've been at it for a while. Right. So, you know, we run out the worst kinks of making a making a new product work. So think your iPhone or whatever one, two, three, four, five. Right. That's really the thinking. So seven is the latest and the greatest. What we do very similar to what you see on a lot of other electronic devices like your phone, like your TV, you know, you don't always change the frame around it. Right. So for you go five, six and seven, they all have the same frame. You know, the external part. But what we were continuously working on, we do everything in house is like this, the sound processing. Right. So you're getting a much more powerful sound processing and much more automatic adaption to the sound environment. You know, automatically switch from a noisy into a quiet environment. So it's a much more intelligent. So think your computer or your phone, you're putting more power under the hood with your go seven, but you are with a six and a five even though they look similar. Of course, with your go seven, we've also been running this platform for now, you know, two years. So we've been better at, you know, how do we make it waterproof. Right. So, you know, maybe waterproof, but we haven't done enough testing and verification on it. We have done that with the seven. Right. So of course we get better at building the product. So, you know, they're similar, they will they're invisible, they're rechargeable, they will fit comfortably in your ear. But if you if you like sort of to customize or personalize your experience, you will get much more opportunity for that in the sevens, then you will in the five or in the six. Right. If you really don't, if you're not going to do any of that stuff, you just want to plug them in, go be you. Well, the seven is automatic, so it makes it easy. But hey, the five does the same basic thing. So I think it's a matter of who you are what kind of what we always tell people it's your lifestyle right you shouldn't spend more than what you have to. Of course, with the seven, we're giving people hey you have an extra year warranty, you're getting more of that peace of mind. And we see the majority of the customer may finally make the decision to get a hearing aid. They actually go for the best. Right. They don't want to compromise on their health. Right. So so that's what we're seeing. But yeah, I hope that kind of gives you an overview. We also have some even older ones high five, which is older generation, slightly different design doesn't fit as comfortably. Right. But, you know, we want to we're striving, you know, we're, we are technology companies. So, you know, we're not buying these things of somebody else we're designing them, we're building them, we're supporting them ourselves. Right. So we want to continue to make something good better. Right. That's really the thinking behind, you know, the innovation that we're driving. And of course, what we're seeing, like mobile apps and so on. It's amazing what you can do and this constantly new opportunities to to actually drive improvements out there. And, you know, that's why we have these, you know, different six and sevens right. Yeah. And I want to tell everybody, man, I've got the sevens and it's amazing. You get them in and you basically get the app going and then it runs you through like hearing tests, actual hearing tests, and it's setting them up custom for your hearing loss. And then after, I don't know, 20 minutes or so I was ready to go. And it had all it had my, my head, basically my ears, you know, factored into the settings and there I was up and running and then I could on the fly also change the settings if I wanted to. So it's, it's really amazing the technology of this and, you know, it's, it's next level so I would say if you were going to get them, I would get the sevens and the container. It's a small little like flying saucer little disk. Yeah, there it is. And it's easy to hold it charges up how long they last two days a day. What is it. Yeah, the last, you know, that bill to last, so to speak, right, but we said after you've taken them, you know, water for a while, after three years, you should still have 16 hours of charge time, right. Think again, your phone, right, even if you're wearing the whole day, you've got 16 hours, right. So, so that's, that's when we're fully charged, right, but you pop them into the charger, you recharge them right the charger can hold a couple of days before you need to recharge that one. But it's all about to your point about you guys have a great speech you're made there. It's all about how do we make it simple and how do we give you as a user all the tools that have been proprietary to the clinician and the doctor, because they do the hearing test they program it for you but you know what, with new modern technology, we can make you do it yourself. So you don't have to go in book an appointment sit in a waiting room do all that. But you can actually do it yourself right and if you need help, call us right we got people online who can jump on a video like you and I are right now. And, you know, help you out and like show you how to do how to clean the thing and you know they can even run you through the setup that you did on your own. Yeah, the customer service was ridiculous how good it was. And the lady called me, making sure they were good to go. And then she called me like a week later hey how's it going with the you know are you getting used to him. She basically said after about 28 days, you're not even ever know that they're even in there anymore you'll be so used to them and and then it'll just be game changer you know that which was amazing because I can't stand buying something you can't talk to anybody know humans it's just email back and forth like what get on a phone for one minute and I'll tell you the problem I'm having, you know, I don't need 64 emails, you know, thank you. No, no, this is what you know the whole thing when we started building this company was like, how do we meet the customers where they are. Some people want to do everything on now. That's also only some people like some people want help with everything. That's also only some but but some people are like, I just need to be pointed in the damn direction and I can figure it out on my own right and how do we cater for all these different needs without saying it a year ago you can only do this right like Amazon have you ever tried to call Amazon like forget about it. Right and, you know, we're talking about people's health, right we're talking about something that, you know, what we have the saying in the company. You know, we applaud every single new customer because, you know, they dare to step up, you know, and take responsibility to be a better version of themselves. Right because they've lost their hearing but they're doing it and stuff because they are against stigma they are against all of that stuff like, you know, we got to celebrate these people and we got to if they need help, we're there to help them. And, you know, that's our job right that we need we need to get more people to hear better. All right, tell everybody where they can get this web by the way thanks for doing the show man I was really excited to talk about hearing it. I always like to have guests on that are outside the box. I've had people that designed some of the best I wear in the world. Why is the eye where the best best denim in the world why is this denim costs so much best boots whatever, but speakers, electronics phones, everything so it's always fascinating to talk to people and when I got a pair of these year ago. I was like, I got to talk to these guys because this is just really cool and I mean my whole life is around music and doing comedy and hearing people so it was great to talk to you where can they get a pair of denim and is it online a website. Yeah, yeah, no, again, very simple your go dot com. EARGO dot com. That's the website you can learn more as a phone number you can call us you can do a hearing test you can do a hearing screening. We started the company you know when we went commercial right in 2017 right so we've been online always right we make sure that we you know online you will also see you know the tiny little videos that will help you how to get stuff done and so on so you know we're born digital as I you know we spoke about at the beginning the great thing that has happened in America is you know since late last year, you know hearing aids can all can be bought over the counter right so you know we're working on partnerships the partnership I was talking about before with Charlie. That was actually with Verizon Wireless, the largest Verizon dealer, right because all of these Verizon stores are not necessarily run by Verizon, there's companies behind it who run the store so the largest one in the country is called Victor so Victor Verizon Wireless. They have 1500 locations across the nation right and we basically made a partnership because they want to you know what wireless stores are really good at it's helping you figure out how to transfer the shit on your phone and make your phone work. And it's a little bit like hearing, so you can walk into any of these 1500 locations you can find it on your go.com, you can find it on Victor via the ICT RA, you can also find it there. You can just look Apple Maps or Google Maps just make sure you put in Victor. But what we have in there is like, you know, it has like the headphones you can go you can screen your hearing loss like on a calibrated headset that will really help you understand whether or not you have hearing loss. And you'll also experience through the headphones, what does it mean to have hearing loss like the nuances, the mumbling, all of that crap that you deal with with hearing loss even if you don't have hearing loss. Oh, is that how my my friend or my spouse or my girlfriend or boyfriend is is experiencing so you can actually experience what it means to have hearing loss through. And then they have, you know, they have the boxes, right? They literally have the hearing on stock. So if you prefer to buy not through online and you want to pick it up somewhere so you know who you can go and beat up afterwards, you can go in there, you know, they can help you set it up. But you still have access to everything that you have access to being in terms of customer service. And always so it doesn't matter if you buy at a Victor store or Verizon store or you buy online this year ago, all the support is still there. The price is the same, so you don't get a better or worse deal, right? Because we don't want to have all that voodoo stuff. And am I am I paying too much of like, no, you're always paying the same price. And if there's a lower price somewhere else, you know, we'll make sure you get right. We just want you to hear better. And we're really excited about being out there because we can see a lot of people kind of want to touch and feel the product right here. What does it feel like and you can, you can see in yourself and you can even try them on like, oh, good, you know. So so that's the thinking behind it. What about return somebody gets them they don't like them can they return them is that possible. Yeah, so what we offer all customers is 45 days, right? Hey, this is a huge decision. We want you to use them and love them. And if it for some reason doesn't fit your year, you just can't get comfortable it itches your year or you don't get the help that you expected. You can return no questions asked, right? Hey, we would want to help and make sure you understand why but like no question that you have a 45 day return period, where you can try them on, you know, take them for a run, you know, you can wear like 44 days and that I've tried I've given it my best. I'm not having it you return them, you get all your money back. I think that's important, right? Because we we need to break a stigma here and, you know, we can't put barriers up we got to remove barriers and if it doesn't work you shouldn't be worried about I spent all this money I don't like him. Return. We'd rather that and ideally you find something else or you get something else but what we want you to do is we want you to hear about. Well, I can't thank you enough for doing the show. Thank you so much. Hopefully one day I'll meet you in person come out see some comedy hang out get some dinner and where where the ear goes where we can hear people in a restaurant. I'd love that if you're up in the Bay Area sounds like you do a lot of stuff in the Bay Area. So please look me up. I would I would really enjoy that it'll be so much fun. You know your podcast, frankly, Dean I'm not going to most smoke your way here but hey I was like who the heck is seen the way I started, you know, going in listening. I was sitting and crying in my car, listening to your friend Jimmy Hayward, and I was like, oh, I got to go to the doctor. I got to take care of myself. Right. I love what you do and it's been a real honor to be here and please look me up and let me know if you're doing any shows. I'd love to. I'll be in Alameda. I think it's June 10 11. Hold on. I'll tell you right now if you want to come I'll put you on as my guest. No problem. June 9 and 10. I'm in Alameda and the the venues on my website. I can't remember the name of it right now but Dean Delray.com. You can see the shows but please come out. I'll put you on the guest list. We'll get some dinner and shoot the show. I'd love to. It'd be great to meet you in person and and here go. It's just a fantastic product you got there I mean just to have something inside my ear not resting on my glasses I wear really nice glasses I don't want stuff there but I do want to hear and I'm not a dummy. My hearing's been terrible for years and I didn't you know go to the doctor and then try to get a prescription for a $10,000 hearing aid I just didn't. I was like I'm deaf that's what it is you know hearing aids were crazy money they're 10 grand they're a grand. You know even when they're at Costco my buddy got something and they're still big money I was like wow and it's worth it of course because you can hear but I wanted something that was going to work for me and of course technology is finally caught up to. I would say almost fashion, because it's inside and gone, you know. Well said, thank you for frankly, I thank every single one of our customers for, you know, we salute you for for taking action and basically setting an example and choosing to live your life without, you know, challenges right you know this is what we have enough challenges every person has enough challenges. This is a challenge you can do something about, you know, we salute that so thank you. Thank you man thanks for doing the show and I'll see you in June. There you go guys get yourself some hearing aids I know everybody listen to this podcast has terrible ears because your music freaks like me, and you've been at concerts for years so give it a try you have nothing to lose by trying out some hearing aids and like I said it's all on your phone it's easy to use, and it's a game changer, and you know, and you can always take them out if you don't want to hear your spouse, you can have selective hearing like sorry hearing aids aren't around I didn't hear you honey, you know, so there you go. Thank you Christian for doing the show man. Thank you, thank you for having me.