 Live from Austin, Texas, it's theCUBE. Covering South by Southwest 2017. Brought to you by Intel. Now, here's John Furrier. Hey, welcome back everyone. We're here live in Austin, Texas for South by Southwest CUBE coverage at the Intel AI Lounge. Hashtag Intel AI if you're watching. Put it out on Twitter. I'm John Furrier. It's SiliconANGLE theCUBE. Our next guest up on you is with Cloudera. And there's been news today and although they won't comment on it. Great to see you, social media manager, Cloudera. Yes, nice to see you as well. Great to see you. So Cloudera has a strategic relationship with Intel. You guys have a strategic investment in Intel and you guys partner up. So it's well known in the industry. But what's going on here is interesting. AI for social good is our theme. Cloudera has always been a pay it forward company. I've known the founders, Mike Olson and Amar Awadallah. Really all about the community and paying it forward. So Allison, talk about what you guys are doing and working on it because you're involved in a panel but also Cloudera Cares and you guys have teamed up with Thorm doing some interesting things. Take it away. Sure, thanks. Thanks for the great intro. So I'll give you a little bit of a brief introduction to Cloudera Cares. Cloudera Cares was founded roughly about three years ago. It was really a employee driven and led effort. I kind of stepped into the role, ended up being a little bit more of the leader just by the way it worked out. So we've really gone from going from, we're just doing soup kitchens and everything else to strategic partnerships, donating software, professional service hours, things along those lines. Which has been very exciting to see our non-profit partnerships grow in that way. So it really went from almost bastard efforts to an organized organization now. And we started stepping up our strategic partnerships about a year and a half ago. We started with DataKind as our initial one about two years ago, we initiated that. Then a year ago, in September, we finalized our donation of an enterprise data hub to Thorn, which if you're not aware of, they're all about using technology and innovation to stop child trafficking. So last year around September or so, we announced the partnership and we donated professional service hours. And then in October, we went with them to Grace Hopper, which is obviously the largest women in tech conference in North America. And we hosted a hackathon and we helped mentor women entering into the tech workforce and trying to come up with some really cool innovative solutions for them to track and see what's going on with the dark web. So we had quite a few interesting ideas coming out of that. Also, we had Frederico Gomez Suarez on, who was the technical advisor. A Microsoft employee, but he's volunteering at Thorn. And this is interesting because this is not just donating to the soup kitchens and whatnot. You're starting to see a community approach to philanthropy that's coding oriented. Hackathons turning into community, galvanizing communities and actually taking to the next level. Yeah, so I think one of the things we realized is tech, while it's so great, we have actually introduced a lot of new problems. So I don't know if everyone's aware, but in the 80s and 90s, child exploitation had almost completely died. They had almost resolved the issue. With the introduction of technology and the internet, it opened up a lot more ways for people to go ahead and exploit children, arrange things in the dark web. So we're trying to figure out a way to use technology to combat a problem that technology kind of created as well, but not only solving it, but rescuing people. It's a classic security problem. The surface area has increased for this kind of thing. But big data, which is where you guys were founded on in the cloud era that we live in, pun intended, using the machine learning now, you start with some scale now involved. Yes, exactly. And that's what we're really hoping. So we're partnering with Intel in the National Center of Missing Exploited Children. We're actually kicking off a virtual hackathon tomorrow. And our hope is we can figure out some different innovative ways that AR can be applied to scraping data and finding children. A lot of times we'll see, there's not a lot of clues, but for example, if there can be a tool that can upload three or four different angles of a child's face when they go missing, maybe what happens is someone posts a picture on Instagram or Twitter that has a geotag and this kid is in the background. That would be an amazing way of using AI and machine learning to find a child, right? Well, I'll give you guys a plug for cloud era. And I'll reference Dr. Naveen Rao, who's the GM of Intel's AI group was on earlier, and he was talking about how there's a lot of storage available, not a lot of compute. Now, cloud era, you guys have really pioneered the data lake, data hub concept where storage is critical. Now you've got this compute power and machine learning. That's kind of where it comes together. Did I get that right? Yeah, and I think it's great that with the partnership with Intel, we're able to integrate our technology directly into the hardware, which makes it so much more efficient. You're able to compute massive amounts of data in a very short amount of time and really come up with real results. And with this partnership specifically with Thorn and NACMAC, we're seeing that it's real impact for as thousands of people last year. I think in the 2016 impact report, Thorn said they had identified over 6,000 trafficking victims of which over 2,000 were children, right? So that tool that they use is actually built on cloud era. So it's great seeing our technology put into place. That's awesome. I was talking to an Intel person the other day. They have 72 cores now on a processor, on the high-end Xeons. Let's get down to some other things that you're working on. What are you doing here at the show? Do you have things that you're doing? You have a panel? Yeah, so at the show at South by Southwest, we're kicking off a virtual hackathon tomorrow at our Austin offices for South by Southwest. Everyone's welcome to come. I just did the liquor order. So yes, everyone, please come in. And you just came from Austin's office. You were just coming there. Yeah, exactly. So we've... Unlimited Red Bull, pizza, food. We'll be doing lots and lots tomorrow, but we're kicking that off. We have representatives from Thorn, NACMAC, Google, Intel all on-site to answer questions. That's kind of our kickoff of this month-long virtual hackathon. You don't need to be in Austin to participate, but that is one of the things that we are kicking off. And then, on Sunday, actually here at the Intel AI lounge, we're doing a panel on AI for good and using artificial intelligence to solve problems, right? And we'll be broadcasting that live here on theCUBE, so folks, silkandangle.tv will carry that. Allison, talk about the trend that we were... You were in here when we were talking about how there's now a new counterculture developing in a good way around community and social change. How real is the trend that you're starting to see these hackathons evolve from what used to be recruiting sessions to just people just jamming together to meet each other? Now, you're starting to see the next level of formation where people are organizing collectively to impact real issues. Is this a real trend or where is that trend? Can you speak to that? Sure, so, I mean, from what I've seen from the hackathons, what we've been seeing before was it's very company-specific, only one company wanted to do it, and they would kind of silo themselves, right? Now we're kind of seeing this with coming together of companies that are generally competitors, but they see a great social cause and they decide that they want to band together, regardless of their differences in technology, product, et cetera, for common good. And so... Like Thorn. Thorn, you'll see a lot of competitors. So you see Facebook and Twitter or Google and Amazon, right? And we'll see all these different competitors come together, lend their workforce to us, and have them code for one great project. So you see as a real trend? I do see it as a trend. I saw Thorn last year did a great one with Facebook and on-site with Facebook. This year, as we started to introduce this hackathon, we decided that we wanted to do a hackathon series versus just a one-off hackathon. So we're seeing people being able to share code, contribute, work on top of other code, right? And it's very much a sharing community. So we're very excited for that. All right, so I've got to ask you, what's the culture like at Cloudera these days as you guys prepare to go public? What's the vibe internally in the company? I'll see Mike Olson, the founder, still around, armors around. You guys have been growing really fast. Got your new space. What's the vibe like in Cloudera now? You know, honestly, the culture in Cloudera hasn't really changed. So when I joined three years ago, we were much smaller than we are now. But I think one thing that we're really excited about is, you know, everyone still is so collaborative and everyone makes sure to help one another out. So I think our common goal is really more along the lines of we're one team and let's, you know, put out the best product we can. Awesome. So what's South by Southwest mean to you this year? Have you had to kind of like zoom out and say, okay, what's the theme? We heard Robert Scoble earlier say it's a VR theme. We're here with Intel AI. So there's a Cloudera of different kind of touchpoints here. What do you see? Yeah, so I actually went to the opening keynote this morning, which is great. There was an introduction and then, I don't know if you realize, but Cory Booker was on as well, which is great. But I think a lot of what we had seen was they call it on the stage that artificial intelligence is something that will be a trend for the next year. And I think that's very exciting that Intel really hit the nail on the head with the AI lounge, right? Cory Booker of big fan. He's from my neighborhood, went to the same school. I went to, but my family, you know, so in Northern Valley, Old Tapan. Cory, if you're watching, retweet us, hashtag Intel AI. So AI is there, no doubt on stage. Yes. But I think we're also seeing a very large, just community around how can we make our community better versus let's try to go in all these different silos and just be hyper aware of what's only in front of us, right? So we're seeing a lot more from the community as well, just being interested in things that are not immediately in front of us. The wider, you know, either nation, global, et cetera. So I think that's very exciting. People are stepping out of, you know, just their own little bubbles, right? And looking and having more compassion for other people and figuring out how they can get back. And of course, open source at the center of all the innovation, as always. I would like to think so, right? It is. I would testify. Machine learning is just a great example of how that's now going up into the cloud. We started to see that really being part of all the apps coming out, which is great because you guys are in the big data business. Yeah. Okay, Allison, thanks so much for taking the time. Real quick plug for your panel on Sunday here. What are you going to talk about? So we're going to be talking a lot about AI for good. We're really going to be talking about the NecMech, Thorn, Google, Intel, Cladera partnership, how we've been doing able to do that. And a lot of what we're going to also concentrate on is how the everyday tech worker can really get involved and give back and contribute. I think there's generally a misconception of if there's not a program at my company, how do I give back? And I think Cladera is a shining example of how a few employees can really enact a lot of change. We went from grassroots, just a few employees, to a global program pretty quickly. And that's organically growing, which is the form of a success versus some sort of structured company program. Exactly. So I mean, we've definitely gone from Steve Kitchen to strategic partnerships and being able to donate our own time, our engineer's times, and obviously our software. Thanks for taking the time to come on our queue. Getting crowded in here. It's rocking, the house is rocking here at the Intel AI lounge. If you're watching, check out the hashtag Intel AI or South by Southwest. I'm John Furrier. We'll be back with more after this short break.