 A snap falling below its IPO price. Yeah, there's a devastating piece by Morgan Stanley really just kind of up front. First analysts just say, listen, Instagram is going after their bread and butter. And Instagram is powerful enough, obviously, by Facebook, to be able to cut its rates for whatever directly competes with Snap in order to make trouble for Snap. And it also says that the return on investment for advertisers is not clear for Snap. Now, when I spoke to you, Johnson, who was the CFO of PepsiCo this morning on Squawk on the street, he's also on the board of Twitter. He says he sees more ad dollars still going to online. So it's not like that Snap's a disaster. But what it says is, and now it's, of course, below the price where the deal came, what it says is that if advertisers can't get a good return and Instagram is going after them, it's become a quizzical holding. It's quizzical to own this document.