 session right the audience members won't be able to speak they can type yeah they can type in chat so I would want to get an idea for whom am I speaking with so can I have the audience members this type and maybe couple of sentences on the angel you represent or the organization you represent and what is your role within the organization yeah so if you have gone through chat we have somebody from the idea yeah and Mungal Pandey has introduced himself yeah he's talking about FCR a yeah yeah okay so I think organizer of TechSoup London TechSoup Nigeria so are there any Indian engineers maybe Babu Sarjan would like to share something Ria Matthew Shraddha Keshore Siddharth Banerjee Siddharth has written I think Shrekan and Amar Shankar yeah Mangal is a co-founder and CEO of Bangalore based NGO called Key Education Foundation so they're into education and Ranga from Sri Arunodhyam a home for 105 Abundant Mentally Challenged Children they're based out of Chennai and is the head of donor relations so probably Ranga would be seeking a good help from you Ranga will be asking a lot of questions yeah I suppose Srikanth is there from Grammium NGO okay so I see two three NGOs responding CEO Institute for Rural Mahura like me represents TechSoup connect India chapter and Mahura also keeps on doing a lot for NGOs I think he's he was already doing a lot for NGOs before she joined TechSoup so she runs a marketing firm for non-profits Shraddha is there from Dhwani Foundation Bangalore yes I've heard of Dhwani I think I'm not I'm not sure if they are doing something for deaf Shraddha are you doing something for deaf Ria Matthew from if their loka trust based in Bangalore will make digital education accessible for children of rural India is Dhwani Foundation doing something for deaf no they work on organization capacity building so they work on various different engines check up from Sivak Belgaum look for children and family women in empowerment children rights and safety nice lot of participants from the south part of yeah yeah and most of the credit for that goes to Mahura because she's in Bangalore is associated with a lot of NGOs hundreds maybe thousands I'm not sure my video is actually on am I not visible Jerry no you are visible you're visible mayura just check at your and like I switched off rice now yeah yeah you're back mayura is your video on all right so I think it's time to start because it's already 520 and yeah and we have so that's good you want to give some presentation or you'll be talking no I'll be talking and in fact like I mentioned before we started that it will be more of an interactive so we'll keep using the chat box more often than not I guess so I have another question for the participants which is especially for the fundraising managers and for fundraising experts within the organizations how how are you currently fundraising so going to COVID I'm assuming that a lot of your activities are online but how are you how are you fundraising what what is it that you are doing when it comes to fundraising and yeah maybe you can share your experience in one line or two sentences and say as of that and would you like to give your a brief introduction I mean because you're also doing something something a lot for NGOs I think people were doing for NGOs they should if they unite their energy is probably a lot more can be done Dr. Babu Sajjan is from IID Institute for World Development Works in Ecology Environmental Programs Renewable Energy Solid Risk Management Rural Sanitation Vermicomposting Thank you to the IRB in Contacting Friends and Family and Shreya has experienced crowdfunding which is awesome Ranga is raising funds right now by contacting friends and family and asking them to donate for daily activities like meals and medicines Shreya is doing crowdfunding I don't know how successful or unsuccessful So Aditya the read about Saisu Dharan is also doing something called NGOs in Chennai We provide low-cost website for NGOs with payment gateway integration okay nice Sai we will connect again soon and it was very interesting like Sai was having a full-fledged job like in a corporate and he left the job and started his own venture to work towards. Is it because of Covid? No I spoke to him like it was because of his interest like he wanted to do while in his job he was doing a lot for NGOs and then he was not able to you know justify the time for both activities for both his passions so then he changed his role in the organization from a regular developer to maybe some project manager kind of thing and started his own venture I'm not sure Sai I'm correct or not maybe you can interact with Aditya and Mayura later yeah so he moved from corporate moved out of corporate in 2017 all right Aditya I am switching off my video and over to you. Any more responses on the fundraising part Ganga is reaching out to corporate institutions for CSR. Aditya my knowledge about crowdfunding is very limited and I I think crowdfunding is a very vast term like crowdfunding can be among five five hundred five thousand five lakh whole nation whole world that's the that's the beauty of crowdfunding and online fundraising actually and that's what we will be talking about and I think Akshay Patra changed the whole concept of crowdfunding Milap Milap I remember I mean when it came I never expected it to reach to such heights and help so many people. Not Akshay Patra, Akshay Patra, Milap and Keto actually but yeah we are not going to be talking just about crowdfunding is just one drop in the ocean online fundraising there are so many things that one can actually do when it comes to online fundraising so that's what I wanted to understand if there are any challenges which the NGOs are audience members are facing currently in terms of fundraising because most of it is online so one challenge what I perceive is consistency in fundraising like I I as an NGO do a small event raise some fund and then spend it and then I am again there with empty pockets I think that would be a normal course with all NGOs pending as in in terms of the online ads and things like that I guess not only online ads like for their operational work and for the good things they are doing yeah and also of course online marketing is not something that everyone is good at so that is another another challenge with NGOs yes any quick thoughts on challenges currently faced in fundraising yeah Shreya has made a very important point which is NGOs are saving a lot of miscellaneous costs because everything is online Babu Sahajan is also trying different CSR and crowdfunding through fundraising managers okay any further thoughts by anyone any challenges faced are you able to raise funds like successfully are you able to raise your annual either your annual budget so your project costs to the different mediums that you are trying to trying out please use the chance to answer yeah only couple of us have speaking rights yes so most of the CSR funding depends on the magic area and you need to search alright that's true for any type of fundraising actually so let me add a quick point here so when you are fundraising when you're fundraising online or when you're fundraising even if you're fundraising offline for a specific project right if you're looking to reach out to the government for grants or if you're reaching out to a company for CSR you have to of course first thing that you need to definitely make sure that you're doing right is reaching out to the right right funding organization if it's an education project and you reach out to a company if you reach out to a company who is not interested in funding education related projects they are going to reject reject your proposal right and if you reach out to a different ministry in the government for an education project they are not going to they're not going to give you a grant so you have to be mindful of that and the second important part is you need to you need to be really prepared with the background and have the history of what the funding agency the CSR or the government body is looking to support what is their area of interest what is it that they are keen to support what kind of organizations they have supported in the past and accordingly make a pitch to the organization so two important points I've mentioned this two minutes the last couple of minutes I feel like this is this research is very important so whether you are reaching out to the government whether you're reaching out to a grant making agency whether you are whether you are crowdfunding also so if you're not reaching out to the right kind of donor online your crowdfunding campaign will also not be successful and the third important thing is the messaging so in online fundraising in online fundraising messaging is very important what are you posting on social media what is it that your presentation is talking about how are you communicating communicating with your audience so three important points which I feel are the crux of online and also some of it is applicable for offline fundraising how do we make crowdfunding effective does choosing a right time or platform matter what other strategies can enjoy so okay this is a very specific crowdfunding related question to make crowdfunding effective yes your messaging has to be absolutely correct you need to be sure of your donors as well who is your donor how are you reaching out and how are they responding to your message it is important to know who your donor is and who is the influencer for your organization knowing that is also quite important so for example if you have an NGO and you haven't contact list you will be lost as to whom do you whom should you reach out reach out to and how would you spread the message so that clarity of knowing the donor is extremely important and it it won't matter which platform you use for crowdfunding but it would it would matter because some platforms are cheaper some platforms charge a lot of money some platforms have different features so you will need to yeah you will need to consider those factors before choosing using a crowdfunding crowdfunding platform Greg I hope I have answered your question Greg is from Dhoni Foundation outreach to attract your first thousand retail donors is a challenge for an NGO starting out on online fundraising especially a small NGO that can't afford digital marketing so this is a question by Mayura Mayura I feel that it is a challenge for a large NGO also because not every NGO or not every organization would have its donors sitting online and considering considering it is pandemic because of COVID-19 people and organizations are exploring online fundraising but prior to that crowdfunding was was not a popular source of fundraising especially for NGOs so and crowdfunding can happen without digital marketing also if the messaging is correct and if you have really segregated your network well everyone knows all of us all of us would know at least 50 hundred people right maybe more and just encouraging them to look at your campaign making a effective campaign which is which is an honest attempt at fundraising which has all the details required okay not crowdfunding but online fundraising through the NGO website yes I mean it the same same thought process is applicable over there as well if if the NGO is looking to raise funds through the donate button on their website and promoting their website online then again it is important to know who the donor is and accordingly set set add and if there is no budget for setting ads then I think the best way of doing it is by reaching out to select people in the network and requesting them to also share the NGO's website in there on their social media and identify influencers identify identify people who are well connected and people who would who would be able to help them in promoting the initiative online on social media so I hope that answers your question now when it comes to online fundraising you can also use a lot of tools there are webinars which are happening that is a great way of reaching out to your donors organize online sessions to engage with your donors from time to time whenever you know whenever maybe even every three months or because your donors you may have not been able to meet them or interact with them as often so it is always a good idea to organize and online session for connecting with the donors and creating them to bring more people to such sessions maybe the session could be about how you know the NGO is functioning or something around some new project of the NGO because everything has moved online it is it is expected that things will happen much more fast right people don't have to congregate at one location people can just join an event from their desktops from their mobile phone they don't need to travel to a location basically so there is a lot more interest if the content of the event is great and and useful and along with that you can encourage the donors to also think about how they can contribute to sorry there was some disturbance at my end so sorry and what you can also do is online when it comes to online events you can also encourage the donors to share about the NGO on their social media and you can organize collection drives you can organize you can organize literary events or again I mean segregate again understand your donor and what is his what what are their areas of interest and accordingly organize an event it could be a musical event I don't know maybe that could attract a lot of new donors as well right and trust me because of because of pandemic a lot of artists are also willing to help NGOs in such endeavors they always were helpful but they are also organizing a lot of charity concerts and charity events online to help NGOs in fundraising that could be a great way to you know start your online fundraising journey if you haven't exploded yet so I'd like to get more questions or maybe someone could one of you could also share your strategy what what is it that you have done in terms of online fundraising what I've heard so far is CSR funding and crowdfunding the worker would you like to share how are you fundraising going to the current situation of pandemic Greg you can decide which is a suitable online platform for online fundraising depending on your budgets depending on the features of for depending on what exactly you are looking out for and how is the platform meeting your requirements each platform is different and each style of fundraising is also different so anyone within this group who has tried anything unique during pandemic Jerry I will touch upon those points eventually so anyone has done anything unique during during the pandemic in terms of online fundraising tried anything new so we can share our simple tips so that all of us can be empowered I was saying that LinkedIn proofs to be really useful to find out CSR opportunities Yes, Sri Ranga is reaching out to Rotary clubs in Chennai Shankar has raised all the funds online that's great to know Shankar do you want to touch upon how you raised funds online was it mostly crowdfunding or by email correspondence and using social media so you reached out to your past donors and then also used social media to reach out to new donors that's great I think most of you are ideal case studies for a lot of work that we are doing with NGOs when it comes to digital transformation so our aim is to help NGOs get online at least yeah start getting online and understand how online mediums work from my experience of talking to NGOs especially in the northern region the situation is quite quite bad most of them they don't even have a website and they don't understand social media Maharashtra and beyond right so below Maharashtra I think the NGOs have been able to grab the online fundraising part much quicker upwards as you go upwards north and northeast I think a lot of NGOs have also shut down because they are not able to raise funds online and they are not sure how to go about with it either so all right let me quickly touch upon the crowd at a part of it and I think we can take questions and close for the day I will also leave my email address for any further correspondence if anyone would like to get in touch and would like to understand or collaborate so rounder eyes of course helping NGOs with the online fundraising our main objective is to see how we can help organizations raise funds online go digital and generally just be successful and especially owing to the covid we feel that our role has become all the more important and we are trying to see how best we can make use of what we have to help as many NGOs as we can our quick short short pitches which is that we are the only AI powered print tech software as a service company that builds scalable technology solutions and platforms to help organizations automate and amplify their fundraising so some of the work that we have done so in case of Akshay Patra for example which Jairi also mentioned in the introduction in case of Akshay Patra we provided them with their own website through which they can launch individual independent fundraisers in support of the Akshay Patra Foundation now similarly we are doing the same kind of work with the Habitat for Humanity as well and couple of other large organizations some of the things that we have been able to support the NGOs with is a simple you know sometimes an NGO is just looking for a solution to collect money and send out a tax visit so we provide them with that if an NGO is looking for a website we support them with that if the NGO is looking for a crowdfunding solution we help them with that if they are looking to do more in terms of crowdfunding then again we have certain features inbuilt on our platform which we use and we help them amplify the fundraising so example of that is the Perk section so what we have on our crowdfunding platform is the Perk section so every fundraiser that you create you can reward your donor for their contribution and this is supremely useful for SHG's self-help groups and anyone who is making products or you know making small small mementos in the organization helping women on their own livelihood the other thing we have is a team fundraising feature which we have on our on our platform how how that can help is any NGO who has who has five ten donors right those donors can join this fundraiser as a team member and start raising funds almost immediately and have like within few seconds have their own fund created they don't have to do anything they they will be shown as a team member of this NGO's fundraiser and they can make use of this opportunity to share the information about the NGO and then it was they get their own unique URL and the tax receipt is also automatically sent in the name of this in the name of this person who is fundraising for the NGO so that the brings about some bit of you know accountability and responsibility for your team members and it's a great opportunity it's a great way of bringing people together trying to get them to you know raise for a cause and bring them together motivate them to work for a goal right so it this the same thing would be also utilized for any of your corporate partners so you can always I mean we can always pitch on behalf of you to the corporate partner saying that you know for this NGO get your team together it could be a great team building exercise and in return they are helping an NGO and also working towards you know raising funds and achieving a goal right together so coming up with new strategies how to how to motivate their network members to raise funds and or donate rather communication skills simple stuff and then also empathizing with the NGO and how to relate with the challenges of the NGO so some of the things with your corporate partner and their employees could get exposed to through this simple simple exercise so these are some ways in which Croudara has helped in the past and continues to help the NGOs and I'll be happy to take questions if there are any and so let me this Jenny any questions from your side no Aditi just share your email ID with them so that if anybody wants to yeah okay yeah I would love to get in touch with the folks on this on this who are participating today rather all of you I mean at least drop me a quick line I would at least love to get your feedback on the session and if your expectations were met what were you expecting and then maybe if you have questions in future then we can sync up again over the fall and try and understand how you know we can all work together towards helping you raise funds these funds are otherwise also personally I've spent almost six seven years working with entrepreneurs so I'm entrepreneurial I would say by by nature by heart and always happy to strategize on the marketing and the sales front as well because that is something that I've done all my life and I feel fundraising is an extension of marketing and sales only it is instead of selling a product you're actually selling a cause so yeah selling or marketing marketing or cause so yes any questions I'll be happy to get questions yes doctors sergeant do share your feedback as well you can just drop me a quick line and share your feedback if your expectations were met great thank you yeah is it over Aditi shall I shall I go for a closing note yes I'm just hoping this let's see if there are any further questions otherwise yes we can yeah so meanwhile let me thank them all and thank you thank you all for attending the session and thank you Aditi for giving such insightful information I would request all the attendees who are representing any non-profit and NGO to shoot me mail what kind of sessions you would like me to conduct I mean that what kind of sessions would be more helpful for you guys so that we organize those kind of sessions instead of sessions of our choice it should be sessions of your choice so do send an email I am sure my email ID is there with you guys but I'm writing it again it's jairip kanduja at gmail.com and if there are any questions please put them in chat box for Aditi or maybe you can contact Aditi later and the questions don't necessarily need to be about fundraising or crowdfunding it can be about any other thing that you feel I can help you with also leave my link then profile link so then you can touch this over there as well in fact in a later run I am planning to create a WhatsApp group for NGOs so that we can interact on regular basis for any kind of you know issues problems help that's a great idea yeah all right yeah thank you so much and I'm formally closing now the event today thank you so much thanks yeah bye