 Hi everyone. We're going to get started with webinar number two for Give Out Day in just a minute. There's still some people joining, so one more minute and then we'll get started with everything officially. Okay, we're going to go ahead and get started. So I just want to welcome everyone to today's strategy webinar for Give Out Day. My name is Dawn and I'll be leading you through today's presentation. I do have a few housekeeping notes to mention before jumping into the webinar. First, the webinar will be recorded and it's going to be posted in the toolkit on giveoutday.org under the resources tab. And then you can use the go-to webinar chat module during the webinar to send across questions and we'll get to them as soon as we can after the webinar. I also wanted to let you know that I have Nicole on the webinar from Horizons Foundation. Nicole is the Give Out Day program coordinator over there and she's working really hard on all things Give Out Day. So hi, Nicole. Good morning everybody. I just want to welcome you to the webinar and say thank you for joining us. We're really looking forward to supporting your Give Out Day campaign this year as we have for the last several years. What you're looking at right now is a slide that describes Horizons Foundation's vision and mission. I'm not going to read it. You guys can read it yourself. We're in the 40th anniversary year this year. We've been around since 1980. We were initially sort of involved with Give Out Day from the very beginning as wrangling the Bay Area, San Francisco Bay Area organizations to help support them getting set up and to participate. And then we took over the event as the administrator in 2016. So this will be our, how's the math work? Our fifth go at it? Fourth go? I'm not quite sure. Anyway, I just want to say again welcome and I'm looking forward to Dawn's presentation today. If you have any questions that are for Horizons Foundation, please also put those in the chat box. And as Dawn said, we will go ahead and respond to questions at the end. All right, I'm going to pass it back to Dawn and let her do her thing. Thanks, Nicole. So here's a look at today's agenda. We're going to be going over some of the basics. So we'll touch on some of the things that we mentioned last week in the webinar. We're going to talk about getting started on the platform and the prizes available. And then we're going to move into a deep dive on strategy and utilizing the tools that come with your Mighty Cause account. And then lastly, if we have time, which I think we will, we'll have the Q&A session. And then if you have a question, again, like I mentioned before, just type it into the questions box of the GoToWebinar panel and we'll cover it at the end. If we do run out of time today, then I'll be sure to email everyone so we get all questions answered. And if there's a running theme with questions, I'm going to be sure to add them to the FAQ on the Give Out Day site so that everyone has access to all the answers. Okay, Give Out Day basics. The 2020 Give Out Day is a 24-hour long event that takes place on April 23rd from midnight to midnight. Registration closes on April 16th, so if you haven't registered yet, be sure to do so soon so you can have as much time to prepare as possible. The really awesome thing about this giving event is that there's currently $72,500 in prize money at stake and lots of opportunities to win. And we're going to go into prizes that are available a little bit later on. So this is the home page for Give Out Day this year. You'll see the URL here on the left. I would definitely bookmark it. Once the Giving Day starts, this is where you'll see the leaderboards that will indicate what place you're in, as well as your prize standings. So make sure to bookmark it now so that you have it when you need it. This page also has all the tools you'll need. You'll see the register button is right there at the top. If you haven't registered yet, again, this is where you can go to do so. And the Give Out Day homepage also has these tabs that include the rules and prizes and resources, including the FAQ and toolkit. So once you've filled out and submitted your registration form, you'll need to complete the items on your to-do list. This list is located on the home screen on your nonprofit profile right under your metrics. There are five basic items to complete. You'll need to add a background image to your page, or you can use one from our Gallery of Stock Background Images. Upload a logo, which will represent you throughout Give Out Day. Add a story. Also, call the description that tells visitors to your profile about what your nonprofit organization does. You'll want to build a thank you page for your donors and you'll want to set up electronic fund transfers so you can get your disbursements through direct deposit. So if you click the links in your to-do list, you'll be taken right to the spots on your profile where you can complete each task. So it's really easy for you to complete this list. And this isn't required, but profiles that are filled out do get more donations on Mighty Costs. So before you get into the weeds of planning for your campaign for Give Out Day, I recommend taking the time to complete this list. And if you do need help or you're unsure how to complete any of the items, then just let us know. You can email our support team at support at mightycost.com or check out our support library. We have lots of walkthroughs and videos that can help you out. I also recommend taking time to get to know your dashboard. So your dashboard, which we like to call your Mighty Costs Manager, is the admin bar that appears on the left side of the screen when you're logged in on your nonprofit's profile. So you can see that here in the little graphic visual that I have here. You'll automatically land on your welcome screen or your home screen, which is where you'll find your to-do list, as well as metrics for your nonprofit. So under profile, you can edit your page in the page editor. You can adjust your page settings where you can set your goal for the challenge, the Giving Day, and enable a progress bar on your page. You can also go to the live view to see how your page will look to visitors without logging out of your account. And then below that on your dashboard is the report section. This is going to be your one-stop shop for everything related to donation management. You're able to preview and export your donation report, and you can view and manage your disbursements from here as well. And then part of your to-do list is setting up EFT or electronic fund transfer. So you can do that under reports in the disbursement section. And then signing up for EFT allows you to receive your funds faster. And just so everyone knows, funds are also dispersed by check if you'd like, but there is a $5 fee for check disbursement. So if you have any questions about fund disbursement, check disbursement, etc., you can email our support team at supportatmightycost.com. Our support team is always happy to help. And then next on your Money Cause Manager is the fundraising view. Your donor experience section, which we're going to talk about in a few slides, as well as matching grants, which we're also going to go into detail about a little later on are in this view. And you can manage your nonprofit settings like your URL customization and admin control from your settings page. So your profile is the face of your nonprofit for Give Out Day. So you'll really want to make sure that it looks good and it represents you well. So just so you know, your profile link is the link you'll share with your supporters to ask them to donate on the Give Out Day. So to share your page, just copy and paste the URL into an email or a social post or really wherever you're advertising the campaign. So as you're going through your to-do list, you'll want to customize your profile to match your brand. And there's two ways to start customizing your profile. You can click Profile in your Money Cause Manager and choose Page Editor from the submenu. This will open up everything you're able to edit. And you know, if you're a list person, you can go down this list to make sure that you hit everything you want to. The other way to customize, as you can see on the visual here is to just click Profile and use the little pencil icons that appear on the page to indicate a section can be edited. So just click the little pencil and that section will open up for editing. So one of the really awesome things about Mighty Cause is that your nonprofit has quite a bit of control over the donation process. So this is really unique among fundraising platforms. From our donor experience tool, you can opt into collecting the information that you want from donors like addresses and phone numbers. You can also set up custom suggested donation amounts and you can add descriptions to help tie those amounts to items or services your nonprofit provides. And it really helps strengthen your appeal to your donors. Donor experience also allows you to preview the whole checkout process without actually making a test donation. So you can see what your final process looks like and use that to edit yourself if needed. Donor experience is also where you'll go to set up your thank you page, which uses the same text editor as the story on your profile. So you can add text, you can add links, video or images. You can also add a custom call to action button that tells donors where you'd like them to go next. So a cool idea would be, for instance, maybe asking them to sign up for your email list or directing them to another page on your website just to give them more information about your organization. There's really a lot you can do in the donor experience tool to optimize your campaign and really customize the checkout process for your donors. So moving on from the admin bar in your Mighty Cause account, before we get to the prizes and rules, I just want to make sure I mentioned the really great tools that you can use as you get ready for give out day. And that is going to be your nonprofit toolkit. So the toolkit has tips and tricks, FAQs, it's got walkthroughs. It also has templates you can use for email and social media to help you get inspired and figure out how to promote your campaign. This is also where you'll be able to find today's training recording, as well as more trainings that are coming up that you can register for. The toolkit includes logos and graphics you can download to really start tying your brand into the give out day brand. Definitely check out the toolkit if you haven't already and really refer back to it as you're planning your campaign. Okay, so now we're going to move into talking about some of the awesome prizes that give out day has to offer. So as I mentioned, give out day, Horizons Foundation is offering $72,500 in leaderboard prizes with more prizes to be announced closer to the giving day. There will be three national leaderboards based on budget size, small, medium and large, with $17,500 available to each leaderboard. The leaderboards will be on the live event site. So as soon as give out day begins, you can start tracking where your organization stands. Each of the national leaderboards will have prizes available to the top three organizations in their budget category. So as you can see, first place in each national leaderboard gets $10,000, second place gets $5,000 and third place gets $2,500. The prize levels of the other leaderboards that are coming will be announced in the coming weeks and leaderboard prizes are based on the greatest number of unique donors for each participating organization rather than dollars raised. Okay, so let's jump into the campaign strategy for give out day. So the leaderboards are going to provide some of the biggest prizes available in give out day and the key to winning them is in getting your donors invested in helping you climb those leaderboards. So keep tabs on your position on the leaderboard and keep your donors and supporters updated on where you are. So to do that, you know, continually emphasize how much is at stake, you know, how much could $10,000 do for your nonprofit? You know, what would that help you achieve? Tie that back into your overall messaging about what you do and why you do it to really get people excited about helping you win that money. I mean, another trick is just concentrate on sustaining momentum, you know, keeping the fundraising going and starting and finishing strong. So since give out day is a 24 hour event, the trick to making the most of it is to sustain your fundraising momentum. One great way to do that and make sure your campaign is on track is to set mini goals for your nonprofit to help generate buzz and build excitement. So set mini goals for certain hours of the day so you can keep people excited about your own goals and continue working toward those top prizes. You know, mini goals help sustain your fundraising momentum and get people excited about helping you win the prizes that are available. So to set mini goals, you'll want to think of your overall fundraising goal and what you'll need to raise or how many donors you'll need to get for each hour or each section of the day in order to reach your goal. So be sure to keep in mind when your donors are most active to adjust your hourly or section goals accordingly. And if you know that there are certain times of the day that will be slower for you, you may want to boost that time period by utilizing a matching grant to shake up the campaign. So something else you can do to get your campaign rolling is asking for seed donations. So these are donations from people in your nonprofit's inner circle that essentially break the ice with donors, you know, because no one really likes being the first donor. So the seed donors really help get the ball rolling and, you know, they're called seed donations because they help make the number of donations grow. So, you know, people to ask for a seed donation would be your board, staff members, especially those who are director or C-suite level leaders at your organization if you have them, volunteers or anyone else at your nonprofit who's highly engaged in your work. Seed donations don't have to be huge donations but getting a little bit in the bank and on your page by tapping the people in your inner circle really does help your campaign move forward and get those additional donations coming in. So a great strategy for driving donations on a giving day is securing a matching grant. A matching grant is essentially a large donation that your nonprofit leverages to bring in other smaller donations by offering it up as a match. So for instance, if you had someone willing to give you a thousand dollars, instead of just putting that money in the bank and calling it a day, you could use it as a matching grant. So, you know, the terms of the grant are totally up to you in the grantor but let's say there's an hourly prize available and you'd like to do whatever you can to drive donations during that hour so you could win. So you take that a thousand dollars and say to your followers, hey, you know, between this hour and this hour donations will be matched up to a thousand dollars which basically allows them to double their donation. So you can do a lot within the mighty cost tool like setting a cap for donation matching say, you know, $200 so someone doesn't come along and make a big donation and eat up your entire match. The matching grants tools are really cool and complex little tool that allows you to do a lot with your matching grant. And on our platform we've seen that matching grants, especially on its giving day, can be a really powerful way to drive donations. So since, you know, a matching grant is ultimately just a large donation, you'll want to follow the same process as you would when you secure major gifts. So you prospect, you cultivate and ask. People you should consider as prospects for a matching grant are board members. Those are probably going to be the first people that you'll want to go to. You know, sometimes an individual board member will be happy to provide a matching grant. But one thing you could also consider is asking your board to work together to provide a match. So if you're, you know, if your board still has to pay its dues, for instance, you could utilize their dues by turning it into a matching grant. Major gift donors who've given large donations to your nonprofit in the past are also good prospects. And providing a matching grant, you know, can really be a fun way to liven up their donations instead of just having them write a check. So they're helping your nonprofit grow and drive other donations. And then you can also give the donors some extra recognition when you're promoting the match. So, you know, major gift donors who like a little shout out are an even better matching grant prospect. And then corporate sponsors are also good prospects because, you know, it's a fun, proactive way for them to get involved in a public way and draw their attention to their philanthropy. And then at this stage in the game, there's still some times you can start making phone calls, you can set up emails and really start cultivating these prospects by letting them know what you're doing and seeing how warm they might be to the idea of getting involved. And then in the coming weeks, you can make your ass and shore up the details of the match. You can have more than one match running at the same time on Mighty Cross. So if you did get a lot of great responses, you definitely don't have to feel like you just need to pick and choose one. So at the end of the day, a matching grant is a really great marketing tool. So in order to make the most of your matching grant, you'll really want to promote it. So the first step is going to the matching grant tool on your Give Out Day profile and adding it there. There are some marketing tools built into the platform for your matching grant, such as putting a sticker on your donate button when the grant is active. There's some changes to your checkout process to reflect the match and the match gets listed on your nonprofit profile. But you'll also want to add some information about the match to your story, especially if it's a big match, and you want to promote it on your social media channels. Send out an email once you have the match and you're ready for people to start donating. Basically, you want to do everything you can to let all your followers know about the match. Countdowns, too, add urgency. So counting down and sharing your progress can be a great way to get people excited and really urge them to stop what they're doing and make a donation to your cause on Give Out Day. So moving on from matching grant, I want to talk a little bit about ambassadors. Ambassadors are people who are usually in your nonprofit's inner circle who can help boost your campaign. So that includes board members, volunteers, especially volunteers who are highly engaged, staff members, and so on. Utilizing ambassadors can help you break out of your list of existing supporters and engage new people, people you wouldn't otherwise have access to. So an ambassador can help you in a few different ways. They can simply share a link to your page with their social circle to ask them to donate and help boost your campaign for Give Out Day. If you have a board member, for instance, who's really well connected, this can be a huge boost or they could help by getting involved in peer-to-peer fundraising. So peer-to-peer fundraising is a fundraising technique where you basically deputize your supporters to fundraise on your behalf. The Mighty Cause platform is actually set up for easy, really easy peer-to-peer fundraising. This can be a great way to shake up your campaign and really acquire new donors, which to win any of the prizes, you want to have unique donors, and so this could be a really helpful strategy for some of you. So if you wanted to try peer-to-peer, basically you would ask ambassadors to set up a fundraising page for your nonprofit on Mighty Cause for Give Out Day. This may sound like a big ask, but it's often a really fun way to engage your biggest supporters and allow them to tell their own story about your nonprofit, how they came to work with you and why your work is important to them. This doesn't distract or draw attention away from your campaign because they're operating alongside your campaign and reaching out to people that they know personally for donations. In most cases, their friends and colleagues and families are not people that your nonprofit would normally have access to to solicit for donations, so you're actually picking up new donors through peer-to-peer most of the time. So for people like your board, volunteers, staff, program alumni, this can be a really great way for them to get involved without just being asked to give money. It can make it be just so much more meaningful for them than just making a donation or sharing a link. It can actually be a part of your stewarding process, a building and sustaining a relationship with that supporter. We've also seen nonprofits get some really great peer-to-peer action going by just inviting people on social media or sending an email asking them for their help. So for younger people who have a big social network and are really comfortable online, but maybe they don't have a lot of cash to give, this can be an excellent way for them to help out and make a meaningful contribution. So to help make things easier for your peer-to-peer fundraisers, you can set up a fundraising template for them within your account. This will allow you to share images, talking points, facts and logos with them. You can also offer to help them set up their page yourself since you should be pretty comfortable on the platform soon. And nonprofits that utilize peer-to-peer fundraising tend to raise more money on giving days, so it's definitely worth talking about how you can incorporate it into your campaign strategy. The timeline is still great for you to get started on this, so come late March you can start asking people to start fundraisers so they can begin raising money for you on Give Out Day. If you do manage to generate a lot of interest in peer-to-peer or if you've done that for Give Out Day in the past and just want to try something new, you could consider trying out team or event fundraising. So team and events can be a great way for groups of people who want to fundraise together, so like your board or companies or just volunteer groups. Teams and events can be a great way to get people working together and united for your cause and they inspire some friendly competition to keep people motivated at the same time. The difference between teams and events is basically that an event allows individuals and groups of people to participate and fundraise together, so an event allows people to create their own teams and then individuals to join those teams as well. While a team fundraiser is just that you have a team and individuals can join that team, so everyone's working together toward a collective goal. So the cool thing about using our teams or events products for Giving Day is that there's tools built into it that make managing it really easy. So for instance you can create a template fundraiser that people can use to get set up more quickly and it helps pre-fill some sections of their page and you can email team and event members through the platform to just help keep them motivated throughout the day. So you know teams and events are essentially just more complex peer-to-peer programs and you know they can be a great option if you've got a lot of people willing to fundraise for you or you've done peer-to-peer before and want to try your hand at a new and you know different type of campaign. So your email list is going to be one of your most important tools during Give Out Day. You know emails are a direct line to your supporters so unlike social media you know you don't have to worry about an algorithm getting in the way or preventing people from seeing what you send them because unless they've unsubscribed it'll end right up in their inbox and probably send them a notification on their phone. So I want to talk for a bit about email strategy because that's going to be really important for Give Out Day. In general you'll want to keep emails relatively short, simple and skimmable. Most people read their email on their phone these days so they're not going to read a novel. They want to be able to skim it to get to the point and people are much more likely to read emails that pertain directly to them. So I highly recommend working to segment your email list by sorting donors into a few key groups. So for example donors who have given a lot in the past or donors who give on a regular basis for instance your monthly or quarterly donors. I encourage you to segment your one-time donors as well and then people who you know who have utilized your services but never donated. And then of course segmenting your board volunteers and so on. There's a lot of different segments that you create and now is a great time to kind of go through who your donors are, who your supporters are and start working to see you know what kind of segments make the most sense for your organization. So you know you don't need to craft entirely new emails to each of these groups but you can tweak small things about the emails just to make it more personal. Okay for instance in an email to volunteers you want to acknowledge how they already help your nonprofit and you wouldn't want to send you know an email to a major gift donor asking for a $25 donation. So you know identify your key segments and figure out how to tailor your message to them as those groups. So when an email is tailored to who the recipient is and the relationship that they have with your organization they're a lot more likely to read it and take action on it. And then how your segment you know depends on your program you're using but most services like constant contact and mailchimp use tags to segment groups of people on your email list to try and make it easier for you. And then speaking of constant contact and mailchimp I just want to pause for a second and make sure that you're all aware of the ability that mighty cost has to connect directly to mailchimp and constant contact utilizing our data integration feature that's part of our advanced tools. The advanced tools come with our advanced plan and that is an additional cost per month. However we do offer a free two-week trial that you're welcome to initiate to use for give out day. There's no credit card required so you know you don't get charged once the trial ends and you know the free trial will allow you to check out that email marketing integration plus all the other additional tools available like text to give and custom donor questions. So if you wanted to utilize those tools for give out day we do have that two two two week free trial where you can sign up for that plan. And again once the trial ends it just stops so you could take advantage of that stuff during the give out day day. Okay so Jeremy Mechand one thing you'll need to pay close attention to with your emails is timing especially if you're aiming you know if we do have additional prizes that are based on hours or anything like that you'll want to make sure that you're paying attention to timing so that you can have your emails going out at key points during the day. So I would recommend taking the time to schedule as much as you can beforehand and have a template email ready for things that you need to send out on the day of. So like a blast email asking people to help you get to your campaign goal or if you've set those hourly or day like section of the day goals that we talked about earlier have an email ready to go to people and even certain segments if you want just encouraging them to help you reach that goal that you've set for yourself. And of course if you have any announcements during the day like you hit your goal or if there are you know smaller prizes that are winnable throughout the day then you can always send out great announcements about that too so people are getting updates about more than just you know make a donation. And then as I mentioned before most people read their email and their phones so make sure that you choose a mobile friendly email template and test it out beforehand try it on an iPhone and Android and so on make sure it looks the way that you want it to look. And of course leading up to the event if you're able I also recommend doing some AB testing especially with subject lines because you'll want to make sure people are driven to open your emails for give out day so you know try out a different you know a few different subject line formats like you know you can add emojis you know see what works better so when you're sending out those critical emails you'll have an idea of what tends to work with your email list and what doesn't. And AB testing if you're new to that term is basically splitting an email up 5050 and testing a variable so let's say you're testing a button color or a subject line so half of your list will get email A with one subject line half gets email B with another subject line in whichever email gets the most opens it wins so you know for the button color or placement the email with the most clicks would win you just want to be careful about you know testing too much and throwing too many variables in there because you know then it's really hard to say why something won the test and performed better. But once you have this information and you're ready to start scheduling your emails for the day of it makes it a lot easier to know that these email subject lines will work and knowing that people are going to open your emails the day of and take action on them. And then lastly your your call to actions within your emails should be clear and action oriented. So you know you don't want to send an email to a donor that you know they don't know what stuff to take next you want to make sure that you're telling them exactly what they need to do so they you know can take that action. So you know give now donate now help us today more passive calls to actions like thanks for donating or please contribute those aren't as effective so you really want to be crystal crystal clear and urgent in your email so they know exactly what steps to take and can can take them from the direction that you give in your emails. So for a high stakes day like give out day we really recommend staying in your comfort zone when it comes to social media you know go where your audience is. So you know what I mean by that is if you've never logged into into TikTok before in your whole life then do not use that for give out day. If you have a thousand followers on your Facebook page but you know you only have a handful of followers on Instagram then you should spend way more time and effort on promoting your campaign on Facebook rather than Instagram. You know stay in your lane and put your efforts into the platform where you're most likely to reach people and have an impact and and then I definitely recommend scheduling any posts that you can ahead of time just to save yourself a lot of trouble during the giving day and leading up to it so get your key content scheduled with you know Facebook's publishing tools or Creator Studio go into TweetDoc and schedule your tweets really save any live posting for stuff that needs to be done same day so you know thanking a donor updates on your progress price announcements etc so to that end you'll you'll probably want to assign a point person to monitor social media so you can quickly respond to comments and interact with your followers since you know that it's important on social media and an interaction also helps you in terms of the algorithm since most platforms do show priority to posts with lots of engagement so making sure that you schedule ahead of time really plan out what your social media strategy is going to be so that you're not scrambling last minute let everyone in your organization know we're going to post this message this day this time and then that way people know exactly what's going on and when so everyone can be on the same page so lastly I do recommend if you're able budgeting a little money on just to boost some posts or promote some tweets and on social media really $20 for an ad can can actually go a long way so you'll want to make sure your ad is targeted properly and if you're not sure how to target an ad that's okay you can always default to targeting the people who like your page or already follow you so in terms of the type of content that will do well on social media it depends a little bit on the platform but in general photos and videos do really well and you you know you may want to consider doing something out of the box like a facebook live video or a watch party for a campaign video to help generate some buzz some buzz while delivering um you know algorithm friendly content I've seen a lot of nonprofits have success uh with doing you know like behind the scenes live videos during a giving day just to show their supporters and donors how hard they're working on the giving day um so you know they their supporters can see what's happening behind this giving day effort that you're putting into it and usually they a lot of times I've seen it get them really excited because they know you're working hard so they want to almost reward you for that hard work that you're doing because of the you know they believe in the mission that you have and you're clearly putting effort towards that mission in a very tangible way on the giving day um and finally you know when you're planning your campaign follow-up is really important to consider um so when you're planning the content you'll also at the same time want to plan your thank you to donors um things like making a video or a photo of your staff can be really great for this um be sure to talk about the impact of the funds you raised and and close the loop on your campaign so that means you know if you are fundraising for something specific like a new piece of equipment or improvements to your building or something like that um or you know a specific program that you're running that you're you know looking to raise funds for on give out day um you know you'll want to send emails periodically on your progress um just so people can stay up to date um on you know how much money you were able to to raise for this specific program um if you're able to make it super tangible how many people you'll be able to help um or you know whatever it is you are planning on doing let people know um after the giving day is over what you were able to do with their gift that they've contributed um and then of course you'll want to make sure you've got an onboarding plan in place for new donors so they come back to donate again so you know if you collect addresses um an idea would be mailing them a welcome packet that can be a really great way to get them onboarded um you could also create an automated email journey where they can get more information about what you do and why it's important to support your work um give out day is a really amazing opportunity for you to get new donors for your organization um not only will that help you win some of the prizes that are available but then you are able to utilize these donors um year round so making sure that you spend a fair amount of time on planning your giving day follow-up and making sure that those donors are taking care of um will really help you uh get the most out of your give out day experience um so as we wrap up um I just want to make sure that I share our support team's contact info for you here um they're a really great resource before and during the giving day for anything you know campaign related so if you need help setting up your EFT uh if you need help figuring out how to strategize around any of the the prizes um if your donor just needs a receipt resent um you can reach out to them anytime uh and I would highly recommend um you know taking a screenshot of this uh slide or um you know writing this down uh that way you have it handy um so their email address is right there um they're available Monday through Friday 9-5 Eastern however on the giving day they will be available 24 hours so um on give out day uh someone will be available to answer your questions um very quickly uh and then their phone number um you can reach them at 202-800-1618 okay so um let me take a look and see what questions we've gotten um Nicole do you have anything to add while I peruse the questions? um no I don't have anything to add at this point unless there's any questions for me okay okay so um the first question is um how does the early giving period work all donations must come through the unique URL um so yes that's correct um donors can um well actually Nicole I can let you take this one okay so um we previously we had the ability to do pre-scheduled donations um and they would all process actually on give out day um we don't have that capability with uh the new platform uh which is fine um and but so instead what we're going to do is open up giving on March 26th so any donations that come in between um midnight on uh when March 26th becomes March 26th um to midnight at the end of the day on give out day will count towards the leaderboard totals and uh yes um all donations must come through your give out day link so when you're visiting your organization page um it's it's branded with give out day so it should be fairly obvious that you're you know on that you're a participant in give out day um but in your actual URL it will say giveoutday.org you know forward slash organization forward slash your organization's name so um the URL that you're sharing to make sure that your donations are counting towards those give out day leaderboard prizes um they will need to be made through your specific give out day link. Don I have a question um also uh is it is it possible to embed it embed the like the donate link um on an organization's website so if uh donors go to the website and they click that it takes them to the the give out day site? Yep yep so yeah if somebody wants to take their um you know give out day URL and put it on their website by you know making a a button a special button or something and connecting their give out day link to their button um if somebody clicks you know whatever you have the button say on your website it it takes them to that organization's give out day um site or uh what you know the give out day page that they're fundraising on and that those donations will count um towards give out day. Great thank you. Uh let's see so the next question is do the donations through peer to peer count towards prizes? Yes um as long as uh the URL is still within the give out day brand um which uh if your peer to peer fundraisers join or create their pages under your give out day um organization page which is connected to give out day then any page benefiting your organization um will any funds raised on any of those pages will count towards your give out day total um so if somebody randomly comes and on give out day or before and sets up a peer to peer fundraiser for you or if it's through a concentrated effort from your organization um then as long as it's under the the give out day branding um which you know you'll always be able to tell in the URL it'll say giveoutday.org then any of those funds will count towards your give out day totals. Okay so the next question is are the only prizes the top in each budget category and what are those budget categories? Nikola I'm gonna let you take this one. Okay the budget categories are different um depending on which of the leaderboards we're talking about the national leaderboards the categories are um organizations small budget is organizations with a budget um of uh below $100,000 a year um the middle size is anything from 100,000 to 600,000 and then the large leaderboards are any um budget over 600,000 and we'll announce the other budget categories for the for the other leaderboards when we announce those. Perfect um okay so then the next question is um are there more webinar scheduled and how do I access the past webinars? So in order to uh access the past webinars and also the recording for this one um you'll want to go to giveoutday.org and then under resources uh in the um there's a menu bar um on the main giving day site so on that menu bar it says resources if you click resources you'll see npo toolkit so click on the toolkit and all of the webinars um as well as other resources for your nonprofit will be posted there um so there's a couple additional trainings that horizons foundation is doing that you can register for that are up there and and you're able to register for them now um we do have last week's uh webinar recording on the toolkit as well um so you can listen to that on demand and then this one will probably I'll probably be able to put it on there um tomorrow so this one will be up there tomorrow so if again if you go to giveoutday.org and go to resources on the menu and then choose npo toolkit then you'll be able to access the toolkit with all that information and I just want to really quickly plug the one that we're going to do next week um all of the webinars are scheduled on on Wednesdays at the same time so just keep that in mind um so there are three more that are the next following three weeks next week is going to be about working with peer-to-peer fundraisers so we'll go a little bit more deeply into that volunteer management and how to help people ask their friends and all of that kind of information perfect uh okay and then the last question that I have is um if we have had a page in past years do we have to make a new page each year um so since this is the first year on the mighty cost platform everyone will be making a new page essentially um since you know it's a completely different uh platform so next year um for give out day though if you wanted to reuse the same page you know if you wanted to reuse your organization profile page that um if that's the page you're using this year um you can definitely reuse it we have uh page metrics within your um profile section that you can set a new goal bar you can reset when your donations are counting on your page just so you can you know or visible to the public rather uh so um we do have a support forum as well um so I will um trying to figure out the best way to um anyway I'll make sure that that information is available on the toolkit as well just instructions on how to get to it that way you know um you have that information and then next year you are able to reset your page um so you can continue using the same page year after year um so those were all of the questions that I had um so yeah I mean uh Nicole if you have anything else to add um then uh you know go ahead um just want to uh remind folks that they can reach out to mightycause at any time for at mighty at support at mightycause.com um for any questions about the platform or working with the platform and if you have questions about you know give out day rules or um anything that's not about the platform specifically then please reach out to us at horizonsfoundation at giveoutdayathorizonsfoundation.org that email address is also um one of the beginning slides of this presentation so it'll be available on when it's loaded into the website and also you can there are places on the giveoutday.org that you can just send an email to horizons. Awesome um if anyone does have any additional questions that they think of after the webinar um you are welcome to email us uh at support at mightycause.com and we'll be more than happy to answer your questions um other than that I just want to thank everyone for taking the time to attend today's webinar um I hope that you all learned a lot um just on you know the different tools and strategies you can take to really make the most out of this year's giveout day so we're really looking forward to it and um thanks again everyone and I hope you all have a great rest of your day. Goodbye thank you everybody have a good day.