 The legendary Tommy Lasorda coached the LA Dodgers for 20 years, leading them to two World Series Championships during that time at the helm. Part of the reason why he is so revered among the Dodger faithful is because how he wore his heart on a sleeve when he came to his love for the franchise. He best put it into words when he said, caught me and I'll bleed Dodger blue. And with that remark, Dodger blue became so much more than just a color code. So when Alex Soto was trying to come up with a name for his company, a company that specialized in creating fan travel and experiences to away Dodger games. He knew he had found the winner of Pantone 294, the color code for Dodger blue. In 2016, Pantone 294 had organized a trip to watch the Dodgers play at Yankee stadium. They sold 1,555 tickets, maxing out seven planes, three hotels and two yachts on the Hudson. They then marched into Yankee stadium and took over left field. Pantone 294 made their presence known by stretching an absolutely massive flag across the outfield. The story called fire. Pantone 294 was published in nearly every major newspaper publication, including the LA Times, the New York Times and ESPN. This was the game that Pantone 294 on the map. And ironically, it's the reason that the Yankees refused to sell them tickets now. Today we shot with Alex, the founder of Pantone 294 about the first trip over 10 years ago way before their infamous Yankee stadium appearance. What is like booking an entire plane for next year's trip to watch the Dodgers play the Padres in South Korea and the steady growth that has gotten them to where they are today. All right. Welcome to the podcast on day show. We're talking Alex from Pantone 294. People don't know what does your company do? Thanks for having me. What we do is we organize Dodger trips all over the country. We support the Dodgers. We travel New York, Chicago, Miami, San Francisco. What we do is we get buses. We travel. We get planes. We get hotels. We do pre-parties. And we average about 17 trips a year anywhere between 500 people and 2000 people per trip. I think one of the hardest things, at least from my mind mentally, is getting a group of people to show up. That's always a thing that's like, to me, when people can do that, it's pretty unbelievable. When you first did it, what was like your first desire to set something like this up? I think for me, I'm right on point, right? Trying to do a family party or let's go to a concert, a group of eight people, it's so hard. Texting everybody and this and that. So I think the reason the business, Pantone grew is because I started running as a business. So back in 2009, we were at Dodger Stadium in Lafayette, Pavilion. We had a bunch of season ticket holders and friends were like, we should go to San Francisco. Watch the Dodgers. Everybody kind of looked at me because I was like, well, you don't worry. I'm like, I used to be an engineer for 99.6 Only Story. So I was at a lot of free time, a lot of free time. And I call a giant, I bought 56 tickets. I rented a bus. And when you do that, just walk me through what that's like. You call. Who do you call? I get asked that a lot, right? How do you get tickets? It's easy. Because it's not ticket master. It's not. So you go straight with the team. So what I did is you just Google. So the team has like a marketing. And they have a group sales department. That's right. You just call them. Hey, I need 56 tickets. Yeah. Watch your credit card. Here you go. And then you get the tickets. Obviously that's easy. That's the easy part. When I started, you rent a bus. At the time, I was spending like $2,000 for a bus. That fits 56 people round trip. Same thing. You're just calling a bus company. Yeah, just calling people. Yeah, calling people. But it's one of those things that as the company grew, you can't just buy 1,000 tickets, right? You can't be a ticket scalper, right? So I have great relationships with all the teams. And the reason teams sell me tickets is I put packages together. I don't sell the ticket. I sell the experience. Because of that, in 2013, I needed a website. I needed content. I needed photos. I needed video. I needed to show teams that, hey, I'm not just buying thousands of tickets, I'm then reselling for a profit. I'm putting the packages together. I'm taking fans and knocking on the wood. 13 years, we've never had a fight. Never had an incident. Never had anybody arrested. Which is, I think, wide teams still sell those tickets. But we are playing the Yankees next year. I called them. You're paying them. No, I called the Yankees. I told them I wanted tickets for next season. Because the Dodgers are going to play in Yankee Stadium in June. They said they can't sell me tickets. Because we had an incident back in 2016 where I took 1,500 people. I sold out seven planes, three hotels, two yachts on the Hudson River on 9-11. And we just, we did the roll cut at Yankee Stadium. Because of that, you know, I went to ownership. They got embarrassed. You know, we made LA Times, New York Times, New York Post. I mean, it was everywhere. And because of that incident six years ago, they don't want us to go back. But I just told them, we're going. What was the incident? The incident is like, we just took over Yankee Stadium. You Google Dodger take over Yankee Stadium. They don't like that. That seems so odd to me. All right. So let's go back to like your first, or maybe the moment like you realize you had a business. And so you put together this event. So it sounds like the logistics of it are kind of straightforward. You call the team, you get the buses in order, you're putting up a lot of money. Or are people, before you're buying the 1,000 tickets, are people already purchasing the package? I think for me that 2009 trip, it was 80% was friends and family. So I only had to sell like 20 tickets to fill up the bus. Everybody had a great time. The Dodgers won at nine and one. There was home runs by James Loney, Russell Martin, Matt Camp, Andre Aether. Following the year, they're like, we should go back. So it was kind of easy. That's kind of where the mouth. I think I sold the bus within like 10 minutes. 2011, same thing, we just did another one. 2012, we did it again. At this time, it was just fun, right? Yeah. 2013, when social media started popping up, Instagram, Twitter, Snapchat, Facebook. I don't like doing Mickey Mouse shops. If I'm going to do something that's sort of the right way. So I was like, we need a name. We need a website. We need a social media. So I got four of my friends and I was like, what should we call ourselves? Right? So we were on a group chat. Actually, back then, we didn't have group chats. So it was an email thread, right? John Fayette, what's the perfect name? I didn't want nothing thuggish gangsters. I didn't want an army. I didn't want a crew. I didn't want anything like that. I wanted something that was symbolic to Dodgers without saying Dodgers. Back and forth for three months, Karina. Three months back and forth, we were the blue tsunami, the blue tidal wave, the heart of LA. And it's just dumb names, you know? I don't disrespect all my friends that are watching. They're dumb. Yeah. I was taking a shower one night. I always wear Dodger hats and I was like, I need a new hat. I'm a graphic designer. So my background is computer drafting and design. I need a new hat and I wasn't going to go to Lids. And I was like, man, I wonder what the first color of the Dodgers is. So I stopped. I had shampoo in my hair. I didn't even wash my body. Turned the water off. Went straight to the computer. I googled what's so official color of Dodgers. Pantone 294. And it just hit. I photoshopped a quick logo and I was like, Pantone 294. That's it. That's it. People always talk about Dodger blue, Dodger blue. Dodger blue being so symbolic. Dodger blue is Dodger blue. Well, what is Dodger blue? It's Pantone 294. So I sent it out to my friends and they're like, that's perfect. So that's how it all started. And then at some point, how do you personally start making money? You know what? I think I started making money from the beginning, but I was only making like $5 per person. You know, it wasn't much. I saw the business and when I started doing it in 2013, I started like bigger trips. I started doing my first trip, which was May 17, 2014, when I was owner. I sold 200 tickets. I made a little bit of money. I did a trip in June, San Diego. I made a little bit of money. I did a trip in San Francisco. I made a little bit of money. But I used that same money to invest into the group. Going back to when I had my four friends that they were helping me with the group, I was like, we need to invest. At the time, no one wanted to invest. No one wanted to, you know, put money out there. I had just gotten laid off from Nine Nincents only store. So I decided either go find another engineering job or go full-time with Pantone. I had like $7,000 in my bank account and I invested it all. Got a website, social media. I started printing shirts, branding, marketing, flyers, going to events, letting people know. Marketing, you know, guerrilla marketing, like in person. And that's how it started. You know, so I think for the first seven years, it was hard. I lost a lot of friends. A lot of friends. I was always busy. I was always busy. I was trying to grow it. I was doing social media. I was doing emails, planning. You know, a lot of my trips, people don't know that. We plan our trips almost a year in advance. Like a year in advance. For example, Boston. We're going to Boston August 25th. The city in the world. I love Boston. It is second best city after LA. Okay. I sold out Boston back in November. And how many people was that? 2,000 people. So 2,000 people. You know, it's 1,900, 1,940. Let's round it off to 2,000. The Fenway Park. The best park in the world. It is. It is. It's small though. You know, if you're on the plus side, you gotta like, you gotta squeeze in, you know. But I love it. I've been there seven times. Love it. Love Boston. Yeah. There's nothing like that. There's nothing like that city. It's so beautiful. It's crazy where the park is located. You're from Boston, right? Yeah. But it's also like growing up there, you sort of realize, it's so special. I can think my favorite baseball game, oddly enough, was in LA. So I went to a World Series game. 2018. Yeah. And it was here in LA. If you grow up in Massachusetts or New England, it's freezing in October. Yeah. And so any game is miserable. Like you're just there because you're a real fan, but you're cold. It's not fun unless they win. And then it's fun. But if it's like, if it's just the middle of the game, it's freezing. And so it was the first time I was like having a beer. I was outside. It was sunset. And I was watching a baseball game. And it was like, there's nothing like that. And they won the World Series in 2018. Yeah. When you talked to these teams directly, what's the hard part? The hard part is a first-timers. For example, I've never been to, let's see, next season we're going to Detroit. I've never done a trip to Detroit. It's calling, getting a rep, explaining what I do. Because a lot of people, first things, why do you need so many tickets? Well, this is what I do. We put packages together. Got it. We travel across the country. And it's still you doing that? Yeah. Okay. I personally reach out to everybody. Yeah. Letting them know who we are, showing them videos, showing them websites. Oh, okay. All right, cool. That's the hardest part. I think once we, obviously we have relationships without MLB where everybody knows who Pantheon 24 is. So once I call, it's kind of a funny story. Let me go back to Yankee State and the Yankees. So I called. I need tickets. All right. Is this Pantheon 24? I'm like, how'd you know? Well, I'm going to be honest with you. I've only been here two years, but you're in our training videos. We're trained not to sell tickets to people like you, to groups like you. Because obviously the Yankees don't like fan groups at Yankee Stadium. So it's one of those things that what's the hardest part? You're just reaching out, introducing yourself. Obviously through teams. There's turnovers, you know. So you got new employees, new reps. But my biggest reps, the people who love me, who I have great relationship. And people get shocked when I have a great relationship with the Giants. I have a great relationship with the Angels. Padres, it's a great relationship with the D-Back. So it's one of those things that I've been working with them such a long time that my credit card doesn't get denied. We're all good, right? I find it shocking to me that a team, I guess even a Yankee scenario, wouldn't, they wouldn't want to work with groups. Because it's got to be, maybe in their head it's like we have the demand anyway. We'd rather Yankee fans come support the Yankees. It's one of the, I don't want to say we embarrassed them. But we took over Yankee Stadium. It was just crazy. People Google Dodger Yankee Stadium take over. But what's the downside of that? Like why do they not like that? It was just, we were loud. We were the home team. We were the away team flying 8,000 miles. But that's amazing. And it was in September. I think during that year they weren't in the playoffs. We were, that's the year that we lost against the Cubs. It's one of those things that we just took over Yankee Stadium. And I think that's the game that put Pantone 204 on the map. I'm surprised these companies, even the high level, like so even maybe the MLB doesn't, they don't look to partner with groups like you or with you specifically. As far as us, no one's reached out. Luckily we've been- Do you find that surprising? No. Yes and no. Obviously we've had, as the company has grown, we've had a lot of big companies reach out. They want to sponsor. They want to put the brand with us. But we're not at the point where someone said, hey, work with us 100%. I think we've been able to build our own brand where it's just us. There's no investors. There's no debt. There's no loans. It's kind of been organically where the company has grown. We're profitable, obviously. Yeah. When it comes to at a high level, you're sort of great at bringing people together, creating the experiences for these individuals. And then when I apply that, you can do that in anything, right? First of all, you can cover all sports. Yeah. But you can also do that, even if it's like a getaway weekend somewhere. Have you thought about doing anything like that? I also own a separate company called Fancation. Okay. It's the same thing. Same concept. At a lower scale. It's called Fancation, invocation for the fan. We've done King's games. We've done Laker games. We've done Ram's games. And I'm a radar fan. So we started a group with Fancation, but now I'm part of the Oost Nation, where we're doing packages together to Vegas. The same thing I do for Pantone at a smaller scale. Sure. Okay. College football, college basketball. Everything. Anything that sports. Obviously, Pantone 204 is Dodger Blue. I cannot take a... I know you're a Celtic fan, right? I can't take a Celtic fan and promote the Laker Celtic game on Pantone when it's a baseball group. So I have Fancation. Invocation for the fan. We do all sports, every team. Anything that you're able to put a trip together, a group of 15 people, that's off on separate business. Is it hard to get a plane? Yeah. How do you do it? It's a lot of money. How do you get a plane? Who do you call? You call United? I've been doing... Yeah. You call United customer service? No, there's a special line. So obviously, the Dodgers are playing the Podges in Korea next year. South Korea. I called Korean Airlines. Lucky for me, I live in downtown. There's a block office like two minutes away. I set up a meeting and I'm talking to like the executive of the West Coast region of Korea. How much does it cost to rent a plane? There's two things. Either you could charter a plane which is from here to Korea, it's like a million dollars each way, which is not affordable. A million dollars, seriously. If you take it on your own. Or you could charter 80% of the plane and that's how you get a group ticket. Which is how many seats? It depends on the plane. I think on that one it's just like 400 people. So I'll be able to reserve like 200 tickets. And what do you... And you get each ticket at like... 1500, ballparkish. That's a lot of money. It's like a quarter of a million, half a million. Could you do it so that like if you keep doing this with them, they can put like your logo on the plane? No, it's just they flight three times a year. For them it's just... They could sell it anyways. It'd be pretty cool though, wouldn't it? It'd be dope. So I actually used to work with N570 and we used to do spring training trips through Camelback and they would actually... Because they have a partnership with the radio and Southwest would put the logo on it and put them on the chairs of every seat. As soon as you walk in, it like looks badass. What's your dream? What's the vision like this? You know what? My passion is sports and travel. For me, I've traveled the world. I love sports. I just came from Qatar from the World Cup. My passion is just traveling and learning cultures. Like when I travel, I don't like staying at hotels. I don't like staying at five star hotels. Mary, I saw that. I like to stay where the people live. I like to stay where the people eat. I like to learn about the culture. I like to learn how they live. And that's my passion of traveling and then my passion of sports. And I just combine it. For me, as long as I'm around sports, that's what makes me happy. But what really makes me happy is seeing people happy. Starting in Pattinson, there's a lot of people that don't have money. I learned that there's a lot of people who have never left LA County. So when you take them to San Diego, you take them to San Francisco or Arizona, they're like, man, I've never left LA. I love it. And I do payments. I do payments so it's affordable. It's like a payment plan. You leave a $20 deposit and then everything's not due to like a month before the game. So it gives you time. It gives you like six, seven months to save up. So you float that personally. Yeah. So that's where I invest. A lot of people don't know that. A lot of people think that I just call and like, oh, you get tickets and you sell them, but people don't know that I'm taking the risk. I got to drop like six, seven, 15,000 per game. There's 15 games. And I got to fund everything a year in advance. And people don't see that. That's why I gamble. If I don't sell the tickets, I eat it up. So my job is to knock on wood. I've been able to sell every single ticket. My job is to be able to sell every single ticket or else I'm out. So a lot of people don't know that. When you think about most people, perhaps in our community, they really don't leave like 30 miles of where they grew up. And when I think about Boston, I grew up 90 miles from Boston. And so just going to that, going to like a city, some people never get to experience that. And so you're offer, you can, you're sort of transporting people into a different world. That's, and that's where I was going at. Movies trips, on the trips and the games and events, everything we put together. I'm always working. I'm always people watch. I love to people watch, right? I love when people are having fun. If you're having fun on my trip, I'm having fun. What about, what about things like concerts? Like Taylor Swift is here right now. You know what? It's one of those things. It's kind of hard. You can't buy tickets. I can't tap into everything. My passion is sports, right? I don't want to do anything like I tell all my friends. I even tell all my employees, there's a day that comes and this becomes a job. I want you to come and tell me, so you can quit or for me to fire you. I want you to have fun. We're working, but we're having fun. If you're not passionate about it, it's a job, right? I wake up every day like I want to go to the office. I want to reply to emails. I want to start planning. I'm passionate about it. So am I passionate about concerts? Yeah, you know, but it's like I'm not that passionate about it. Like my passion is sports. So I want to make sure I want to put the best packages available. I guess my brain explodes when I hear what you're doing. And I'm like, how do I skill this? And I go, all right, cool. Let me get the Alex version of the Taylor Swift variety. I mean, I'm sure there's groups out there. There's groups out there, I'm sure. At a smaller scale. I don't think there's no one doing it at the scale that we're doing it. That's what I'm saying. You could find people doing sport packages, concerts, or Grand Canyon, or Napa wineries, right? But it's like a little sprinter, 15, 20 people. Everybody could do that. But can you take 2,000 people to a winery? Can you take 2,000 people to a Taylor Swift concert? I'm sure you can, but you got to build it up. You know, it's taking me to where I got my first like, real money. It took seven years. I've been doing it for 13 years. The first seven years, you know, every single dollar that I used, that I made, it went back into the business. I didn't touch anything. I had my, I was $200 in my bank account. The business had money. I didn't have money. I had a crappy BMW, no AC, no auxiliary cord. The windows wouldn't roll up. And I was already making money with Pentone. But every cent that I made went straight to the business. Have you ever thought about doing like a brick and mortar or like a play, like a meetup spot? Well, we, I do work with Michela's. We're trying to do bigger events, watch parties. I think it hurt, COVID hurt everybody, right? You couldn't, so my business is watch and travel. During COVID, there's no traveling. There's no sports. There's no meetups. So after that, I think now the brands are coming back. Now I have been sponsored by Eraduda and Tito's. We're having actually a watch party next week. It's one of those things that I want to do that. So where it kind of leads me to like my, I have three faces. Face one is to kind of build Pentone as big as possible, right? Make it huge, just thousands of fans. I only have like 125,000 followers on Instagram, but we're in LA. That number should be a lot higher, right? So my job is to tap into a new audience and just keep growing the brand. Face two was to open up a sports shop. So my brother used to be the manager at the Dodger Clubhouse where he helped all the stories in the one in Hollywood, the one in Manabello, the one inside of Monica, and he built it up, right? But I think it got to a point where you got tapped out, there was no more growth. So we decided to open up our sports shop. So we opened up a sports shop in East LA. It's LA sports, but it's kind of Dodger themed, right? So we have a lot of customization with Dodger items, jerseys and all that. Face three is... And do you license like the MLB logo? Yeah, everything is licensed. So obviously we have licensed products and then you have your custom jobs like custom shirts and this and that. Face three is to open up a sports bar. Careful. I know it's hard, you know. Tell me what it looks like. I'm not very yet, right? The conversation just started, right? I think we have the audience and the idea comes behind there's no sports bar in LA. There's not that one bar in LA. There's not that Dodger bar. What do you mean? When you say something like that, what's the problem with sports bars in LA? There's small, no parking, traffic, distance. I think for us, it's finding... It's not the money. We have the money. And if I don't have the money, I'm pretty sure I have investors. I already... I'm pretty sure, like, because you own a couple of restaurants and bars, right? So what's your biggest problem? You got to get people in the door, right? I think for us, we have the audience. If we were to open up a bar and say, hey, we're grand opening next week, pants on bar, we would have a line around the corner. Would you put it in Chinatown or would you put it? It would have to be like a two mile radius from Dodger Stadium. The Art District, Borough Heights, East LA, you know, that side of the town. But the problem is you got to find a location that has parking. I don't want a small bar. I don't want a big bar. You got to figure out what's the right location for a bar. Would you fix anything in particular about, like, the screens or anything? Like, is there anything you don't like? No, I think I love TVs. So I think if I was to own, like, 200 TVs, 300 TVs, you know, I'm an electronic guy. So, like, if you have an 80-inch TV, I don't want a projector. I want a nice TV. So I think that's the problem we're dealing with is finding a location. Who's your demo? Like, if you were to say, these are the people that, are they Latinos, are they like, who are they? Our business started with Latinos. Obviously, I'm Guatemala, my personal from Guatemala. First generation here. I was actually born here, but I don't learn English. I was 10 years old. Funny, I don't know why. It is. I took ESL to, like, throughout high school. I started. Remember, I was making $10 deposits, right? Affordable. My friends, you know, at the time, they didn't have money, but they went. But there was, like, $100, so then it was a lot. You know, there was 13 years ago, we were in our mid-20s. So for them, it was a lot of money. It started off as all Latinos. As the company started growing, I started seeing, like, you know, just the white people and then black people and then Indians. And then I would always keep my prices cheap. It wasn't until 2017 that I did rooftops after the Cups won the World Series. We couldn't get tickets to the opener. So we ended up getting the rooftop. $350. I didn't make a single dime off everybody because I thought that was a lot of money. So I priced, I got it for $350, and I sold it at $350. Why? Because I wanted to get content, just an experience. I didn't want people thinking, man, he's selling tickets at $350. I sold out in an hour. Everybody had fun. I think that's the chip that kind of made me realize, like, man, like, it's not just lower level. There's a lot of types of people. Anaheim as well. Anaheim 2018, I bought 2,300 tickets. And I want to say 80% maybe 75% was white. So it's one of the things like, man, it's not just Latino groups and it's so diverse. My group started with just Latinos, but right now you have people 18-year-olds, you have 70-year-olds. I get a lot of requests, hey, I'm on the older side, you know, I have bad knees, you have all the people going to the trip. What's like your most memorable trip that somebody proposed? It's got to be New York, 100%. We made the newspaper. It was just that trip. While we were there, I believe we started where we had like 10,000 followers. By the end of the game, we had 35. It was so instant, it went on TV. I mean, it was just viral. So viral that I remember I was a little bit intoxicated and I got a tap in the back. My name's, I forgot her name. New York Times, can you do an interview? I had a partner back then and she was like, I'll do the interview because I was drawing. So it went on New York Times, Yahoo Sports, TMZ, LA Times. It was on Sports.LA and it's one of those things that that game is what people still talk about. Even though it was seven years ago, people still talk about it. Do you guys do viewing parties at theaters? No. It goes back to COVID, right? Like right now, I think everything's back to normal. Whatever normal is. But before, we used to do watch parties all the time. But then I think after COVID, it kind of just like I don't want to say just put me down where you couldn't do events. We just started focusing on having better experiences on the road. Which leads me back. Why do I want to have events at different locations? I should just open up my own location. And that's where the idea came from. If you can do watch parties and you can sell those, those are going to be super affordable. 20 bucks a seat. I actually do have a partnership with different third-party companies that reach out to me every time they're screening. They give me like 200 tickets. I've got tickets from Sony, Paramount, Lion and every time there's a good movie, I get tickets. And instead of me selling them, I just get them right back. Usually when people give me stuff, I'll get sweets. I get them right back. I try to, when I'm handing anything for free instead of me, for me it's just like this is a sweet, right? For other people it's like, ooh, it's a sweet. Oh, man, it's like you see the eyes lit up. So anything I get for free, I get it right back. I mean, I just think about the viewing parties. It could be such a moneymaker, so easy. I think having a bar with a location that has big enough open space and big TV outside and LCD TV. I do do viewing parties. I do opening day parties as well. And you know, the money comes in. So that's why we're very focused on like trying to find a location and just kind of finding one. How big is the company now? The whole organization has 13 employees. And then after that, it's kind of like I started laying people off and then we started doing Zoom. So now we're down to four or five. What's next for you on this whole thing? The bar. The bar. I need the bar. I think the bar is what's going to elevate us. Like I said, I already have the audience. Everybody's like, after the game. Would it be a Dodger bar? Yes and no. I don't know. I think obviously just because of this, like if you're a Dodger fan, you're a football fan. If you're a football fan, you're a soccer fan. You're a baseball bar, right? What happens after baseball season? We got football season, right? We got the World Cup coming. We got Copa América, we got Copa Libertadores and we got the Olympics coming up in the next four years here in LA. So the same audience that, the same people that we traveled, for example, as me as a radar fan, 20%, 30%, 40% of that same group are radar fans. So it's easier for me to just transition them to football. LAFC fans, same thing. My daughters are Mexican. 98% of my friends are Mexican. So when we're Mexico players, that's another viewing party. So it's the same audience. We're all into sports and we love to travel. I wouldn't do it a baseball bar. I think it'd be just a sports bar. What does it look like when I walk in? TV's everywhere. People having fun. What's on tap? You know what, here's the thing. I'm not into, I don't like beer. It's not that I don't like beer. I don't know how to burp. I don't like beer. I mean, yen, I get blown up, right? I'm a Jack and Coke guy. I love Jack and Coke. Everybody knows it's like a funny thing. People don't even have to ask, here's your Jack and Coke. And then like two minutes later, someone else bring me in a Jack and Coke. So it's like, I got two. So it's like, I gotta finish it or I gotta put it away. But I think it's one of those things that I don't want to hold on the wall. But I think at the same time, I don't want something bougie. I don't want something fun. I want something that when you walk in, you feel where the country is. The reason is not to make money. Obviously it's a business, right? But the reason is, if you are in St. Louis and the dodgers aren't playing in St. Louis, I want you to go to the game and meet up with other people so that you don't feel like you're going there by yourself, right? The reason Pantone Starter is like, we were all traveling separately, but we're not traveled together. It's kind of fun. Like me and you, we go to go to Boston, watch the game. We had a good time. But if me and you go with 2,000 other people, it's the same thing. I want to be able to build that culture all over the country. Everywhere we go, we just came back from San Diego. I'll show you photos later. I like 800 people there. And it was actually a nightclub. They're not even open. I called the owner. Hey, I need a spot. Can you open? He's like, no, I don't open until 8 o'clock. I'm like, I'm gonna bring a thousand people. You make a lot of money. I'm not asking anything. I just need a place to party. He said no. Two days later, he called me. Hey, are you still available? I Google do. You're legit. I want to do business. Sure enough, he opened up. He made like 30 racks. And I didn't get anything. I didn't ask for it. So I think I'm at the point where I do all these events. I'm helping people make money. Now it's my turn. You should make some money. You should make a commission off there. A rev share. Is that what's next for you? There's a couple of bars giving me money here. Would you raise capital or no? For the bar? For anything. For the bar. I don't think for a pantone, I don't think I need it. I think the money's there. I think to open up a bar, I probably need investors. I'm not in the bar industry. I do have one of my best friends owns a bar in Westminster. I'm not a bar guy. I don't know how to manage people in the restaurant business. I don't know if it's $16, $24, whatever. I know how to manage business. I don't know how to manage a bar. So I think I would probably need an investor. Obviously, being in LA, trying to open a bar, you probably need land, right? You need a lot of money. So of course, I'm open for that. I don't think I'd be able to do it on my own. I love it. What type of people are they going to find you? Where they can go to the next experience? You know, it's kind of easy. Just go to Pantone on social media. You can find us on Facebook, Twitter, Instagram, TikTok, Pantone294, P-A-N-T-O-N-E 294. And you go to our website, everything's there. You know, our website is very easy going where all the details are there. It's very manageable. We're trying to rep our custom merch right now. So that's what's next right now. We're trying to put more content out there, more merch, and hopefully people buy them. Yeah. Thanks, brother. Thanks for coming on the podcast. Thanks for having me. Thank you so much for the support and making it to the end of the episode. If you haven't already, please do review and show the episode with your friends. If you never want to miss a beat on all things entrepreneurship, make sure to follow us on socials for daily content. See you next Tuesday for another great episode.