 Dear students, now we are going to study the concept of network society. So before studying the concept of network society, let's see the background of this concept. As you all know that we have witnessed communication revolutions in last six to seven decades and these revolutions are based on the structural features and technical features and due to the technical developments, the structure of the communication has changed a lot. And when we talk about the characteristics of the new media, it means that new media has more potential which we call social media or new media. So in this, there are platforms in which engagement has become very interactive and two-way communication has become very possible, live two-way communication. So this is why a new kind of structure is emerging and the rise of information society, i.e. our society is transforming mass society into information society. And on this basis, the networks are developing. And when we talk about this term, we get two proponents of this term, January 1, Digic and Manual Castle. So Professor Digic is a communication professor and when we talk about Manual Castle, he is a Spanish sociologist and professor of sociology. So the rise of the information society is linked with the emergence of a network society in which information and technology will enable the formation of networks and strategic planning. So the basic feature of network society is that instead of relying on the institutions, we are now more relying on the networks. Professor Digic in 2005 defines network society as a society in which a combination of social and media networks shape its prime mode of organization and most important structures at all levels. And those levels are individual, organizational and societal. So the transformation of your technology has led to the emergence of new social and media networks and these networks are accessible at all levels. Now they are replacing social institutions and structures. This term is used to characterize the changes in our society brought about by the internet communication technologies and in which individuals and groups are organized or known digital information networks. And we see that when we talk about network society, accessibility is direct. Your barriers have ended. Now if we compare this to the network society, your relationship is direct at all levels from individual network to the organizational network and from societal level to the global network. So on all levels, your link is generated. And if we compare this to the traditional mass society, then you get to know that on every level there is a kind of barrier and it has access to your other system and it is dependent on it.