 to FAO and also to UNWTO for including me into this important forum, some great speakers and I've already learned a lot from the previous speakers. So I wanted to share a few things as it relates to the potential of agritourism in the Mekong region. So the Mekong region is a regional tourism collaboration between the six governments of the Mekong regions headquartered in Bangkok, Thailand and was established in 2005. So here's just a quick overview. So it includes Cambodia, Laos, Myanmar, Thailand, Vietnam and in China, Yunnan and Guangxi. Obviously we've seen over the last five years a rapid rise of food tourism globally. And in the Mekong region we've been looking at food tourism in different various aspects. So I mean, on one hand we created a strategy paper back in 2016, so almost five years ago. We also created various forums on food and always trying to bring in the local communities and the local aspect to keep it authentic. Now with COVID, obviously we see a few key three consumer trends. So besides the rising Asian middle class and also digital consumerism, the first thing is from unhealthy living to organic lifestyle. So we see that people are looking to live more healthy. The second thing is from mass tourism, we will see a more local experiences. Sandra from UNWTO explained that, that people are looking more for rural experiences. So I think that's very much aligned. And the third thing is from following tours to purposeful travel. So really people want to connect with people, they want to give back and they want to have a meaning when they enjoy their travel experiences. So that's obviously a big potential to combine agriculture and tourism the two largest economies in the Greater Mekong subregion. And when it comes to this subregion in Southeast Asia we have a lot of food products that are actually found in many of the countries. So from chili, pepper, rice, silk, fruit, fish, tea, salt and coffee. And when it comes to products that are well known, I mean, so we have Chinese Puerh Teah which is obviously a world famous, Thai rice, Lao coffee, Kampot pepper, Thai silk and so on. So lots of opportunities there to promote this and give back to the communities. I want to show you a few quick examples to just bring it alive a bit. So one is obviously Doi Tung Coffee which is a project that was started by the late King Ramatien and really is there to drive agriculture and helping people in the provinces and Northeast Thailand. Another nice example is Kamu Lodge is also in Thailand and so here is the staff is 100% made up of local people and from an agriculture standpoint, there's rice planting, net fishing and gold planting. So it's a real nice experience which obviously is purposeful because it gives back to the local community. There's a tour operator called a local alike and they have really nice experiences with the local communities. So you can, in this example, you can stay at a farm in Shanghai and really experience the local life. Another one is in Cambodia, Kampot Pepper. So you can have Kampot Pepper tours. You can stay at a resort that is working with Kampot Pepper. So again, really bringing the tourism experience together with agriculture. I mentioned Yunnan Kua Ti before. So obviously in Shishong Guan Na in Southern Yunnan, you can also explore the art of tea making and then there's even a Rilesha To Hotel where you can stay in the middle of a tea plantation. Moving to Laos. So I mean, there we have tours also where you can visit Laos coffee plantations and there's also the famous Laos Coffee Festival. Moving on to Vietnam, obviously famous for rice. So you can get involved with rice farming and also can stay at a farm stay. This one has been supported by various development banks called Chai Lap and it's also part of our experience making collection. Moving on to Thailand again, I wanted to give you one example. So obviously with Thailand, the tourism authority of Thailand has been promoting agro tourism for a while and one cornerstone is rice farming. So this is something that people can experience. I'm obviously talking pre-COVID. And when we look at the potential versus the reality, so it's really the question is how can we position the GMS, the Greater Mekong Subregion, as a global agro tourism destination? So the tourism industry in the Mekong region has been growing rapidly. So promoting agro tourism as a concept, the value is really to contribute to the rural population and that obviously is aligned to consumer trends where people are looking more to have rural experiences. Through agro tourism, development farmers can develop themselves into entrepreneurs and agro tourism contributes to rural development by creating employment opportunities and empowerment of rural people. And then finally, agro tourism may assist in positioning the GMS as an authentic, experiential destination, supporting consumer trends of purposeful travel, authentic experiences and healthy living. So I think again, this is very relevant post COVID-19 pandemic. Now the issue that when we look at agro tourism, which sometimes is forgotten is the move to organic tourism. So the GMS alone accounts for 18% of global nitrogen emissions from fertilizers. So that's obviously is a big issue when you're looking to stay healthy. So there's various initiatives on the way to really promote organic farmers because this sometimes is difficult. It seems to be an easy fix, but it actually takes a lot more time and effort to really drive organic tourism as a concept. One model is the Sampran model in Thailand. And that really supports sustainable businesses based on community partnerships and the sufficiency economy, philosophy by the late King. So the problem here is obviously that, when we look at the cycle, that the farmers are in this vicious cycle of depth environment, producing quickly and then have to use chemicals, then they have to use the middlemen. So a lot of the profit is taken out and then the consumer obviously faces health risks and higher price of organic products. I think we see that everywhere. So here the solution is to support these organic farmers. That obviously drives a better environment and also because either we cut out the middlemen or there's a fair middlemen, there's higher profit and then the consumer has more fair prices and can enjoy healthier food. So this is really how the Sampran model works and it's working with government. I'm not gonna go too much into detail now, but in concept, it's really that the farmer can go directly to the consumer and also promote directly to the hotels or to the meeting venues and so on to promote and sell their food. Back actually in 2017, together Mekong Tourism Coordinating Office and Tourism Authority of Thailand organized the first organic tourism campaign. So this is something that then was taken on and now just recently, TOCA was launched which is the Thai Organic Consumer Association together with the Tourism Authority of Thailand. So again, not to go too much into detail but we see here that this is really taking the model we've seen before to a whole new level where the farmers then work directly with the hotels, the restaurants and the consumers and there's also blockchain built in, there is a plastic free built in and all these kind of things. So again, I'm happy to share this with you if you're interested, but I think it's a very innovative model that can also be applied to other destinations all over the world. I'm gonna skip this video, you can find it on YouTube, this is just basically talking about this TOCA model and how it is applied in Phuket as a pilot project on the island south of Thailand. Oops, and that's basically it for me and I'm happy to answer any questions or share the presentation as well. Thank you very much.