 Marketing, so what do most marketing people care about? Leads, well, creating a healthy pipeline for sale. Hitting marketing KPIs, right? And then what do they care about implicitly? That is kind of my view of the world, but I think it is true. Not getting yelled at by sales. They really care about that because they get yelled at by sales and most of the times they don't rule, with our product at the current situation, they can't defend themselves. Salesperson comes, why is this a 90? I don't know. I know that this combination of industry and size creates a high lift. And the sales rep will be like, what the hell is this? And getting promoted, to be honest. Okay, this is kind of why I chose this. So what do they really need? Again, simplifying it completely. Information that will make the sales team happy will make them yell at them less. And information that will make them look good, okay? So when you think about it this way, instead of thinking about from a product perspective, more from the pain point and the use case that they have, then it makes you think more creatively and differently about the problem you're actually facing.