 We want people to get to know us. Support for the military has never been greater, but a lot of people don't necessarily understand why they support the military. A lot of people are very familiar with the negatives that come along with serving, but are not necessarily aware of all of the positives. Right now, less than one percent of the population is serving in the military. Less and less people in America are having a direct connection with a service member. The Department of Defense with this is your military initiative. We're going to reach out to an audience that we're not used to talking to, a non-defense audience. We're going to use our social media platforms. We're going to be using lots of modern video techniques to tell the message of the service members. We have an incredible, all-volunteer force. Very young individuals who make these life-and-death decisions, and they have absolutely priceless leadership skills. The wider that civilian military divide grows, the more it threatens the viability and the sustainability of that all-volunteer force. This initiative is not about people joining the military. This is about getting Americans to learn about their military and the people who are serving and what it means to serve. That is a service member. That is what a veteran looks like.