 Hello, I'm Vanessa Moon, CIM course director and consultant on this programme, The Marketing Change Leader. It's an intensive one-day workshop designed to help you guide, support and implement market-led change within your business. The discipline of marketing is undergoing unprecedented change, be it datafication, the acceleration to digital, shifts to direct to consumer, meeting emerging customer needs at pace, to marketing being at the forefront of innovation. This brings new challenges and imperatives if you're in the role of a senior marketing leader today. No longer a silo, many organisations are beginning to see the need and benefit of marketing at the heart of cross-functional teams. Marketing is crossing disciplines, becoming embedded with product teams, engineers and supply chain, so much more than a good communications function. So we'll take three clear areas of focus for our day and also review brands and cases that have been effectively driving and selling the need for marketing change recently. The first area is building your case for change, using data and insight, voice of customer, influencing C-suite for example. The second is how vital it is to create an effective change culture, showing how vision, a customer-focused structure and culture across an organisation optimises corporate capability. How to harness purpose meaningfully and drive sustainable innovation. The third and final area of our day is making it happen. What it takes to implement change well, the process, environment and influence. If you want support and ideas to help navigate marketing change or indeed strengthen your ability to champion genuine customer-focused marketing in your organisation, then this is the day for you.