 We've got a little wrap here. Dave, squeezing him in a little bit, an unscheduled guest here, but a good guest in NetApp is doing some great work. It was interesting, you know, the whole Hadoop thing really hasn't, you know, stormed this business. I'm not surprised, but... We saw those guys in New York City that, like, say, Turner, they get this thing. So there's an early movement of guys in the business who are geeks and understandin' what Hadoop is and why big data's important, so I agree it's still early there, but I think those things... Media Company, AOL, I mean... Well, they're, you know... Right. Web 1.0, but we're talking about, you know, TV networks and film. These guys aren't used to dealing with fast data. You know, we're using it into the user experience, so I think they have to. I think it will be table stakes. But also, analytics is a big driver right now. That's the tip of the spear for things like a dupe, right? And that's, we're not hearin' a lot about that. If you want to know about big data, go to SiliconANGLE.com or wikibond.org. We've been deepin' big data for over two years now, and people will understand this dynamic, Dave, a little bit down the road in two years, because there's a real user experience behind big data, or using data, not just parkin' it away in tape or some data warehouse. You're seeing the storage guys here in this business because in the media business, it's all about the user experience. We're here in the experience studio, and that is the future. Experience-based programming, experience-based applications, putting people in their natural setting, as we heard from Paul, inventor of the Piphany Wall, and site-deck what's being shown here. And he's in the studio audience here, a little plug for Paul. But that is what it's all about. And big data does that, yahoo? It's not big, fat files. They use data, little pieces of data that give you a better user experience. I think you see a little bit of that on, with Netflix as well and others. So the big guys have to evolve or die. Yeah, so we're seeing, you know, the big themes here, obviously workflow keeps coming up, right? I mean, that's the lifeblood of this industry, is how productive people can be, but speed is critical there, but also value, you know, you mentioned the Piphany Wall and it's new sources of value that are being created and the economics of creating that value are coming down to a point where the masses, you call it the democratization of the media entertainment business, where the masses can really get creative, whether it's audio or sound or whatever it is, and you're seeing some tremendous value be created. It's really, this is the tip of the iceberg. Dave, at theCUBE, at the end of every event we do at theCUBE, we want to summarize kind of what we learned, and we have the luxury here at SiliconANGLE TV, theCUBE, Dave and I to sit down with guests and actually extract a signal from the noise, and it's real great to do that because we get to hear firsthand from these tech athletes themselves who are in the trenches, building new technologies, and I learned a lot this week on top of this new event here for with experience at Intel, thanks to Intel for allowing us to come here. What did you learn? We always talk about cloud, mobile, social, and big data, and one of the things that strikes me is those themes resonate here, very strongly but in a different way. This is a different type of industry. They got different needs than the traditional enterprise guys that we typically talk to, so I think their data doesn't get any bigger here, but you're seeing the ways in which they use it, the ways in which they monetize it, are not necessarily, for instance, analytics, it's creating value and rich experiences, and the second big point is just walking around the show floor, you're just seeing these technologies and the economics of these technologies coming down where you can create just unbelievably gorgeous experiences for consumers at price points that we haven't seen before. Yeah, I mean, the things I learned, I learned a lot of things, but I think the highest abstraction for me is I learned that there are new ways for competitive advantage, even for our business here at SiliconANGLE and Wikibon and others, is that with this emerging disruption going on, both at the technology level and within business models, new players are coming out, we've heard from ShowReal, exciting company doing some corporate work, I mean, he could put out a movie with his friends, and I think that's legit, and for the first time, this kind of disruption will open up new kinds of competitive advantage for upstarts as well as the big companies, so to me, my big walk away was things like animation with a processing power we're seeing with Intel, the software, amazing stuff, so to me that was one walk away. The other one is that because of the changing dynamics in the marketplace with social media, user behavior changes, interfaces, multiple endpoints on mobile devices, that is causing a disruption in the customer base of everyone who's selling stuff here, so that was a big kind of connect the dots. And then, NAB is a mainstream kind of front end show for your consumer experience, but the tech is key, solid state and thunderbolt are the kinds of examples of innovations that are under the covers that are going to power this so that we can have an epiphany wall with fully integrated stuff, so we can have new apps on mobile devices. And again, the content theme, I was kind of okay with that, I didn't really, I didn't fall out of my chair on the content exchange, whatever their theme was. To me that didn't really knock me out of my chair, because yeah, content's out there, we know that. That wasn't the point, I think it was the tech and the changing business models in the landscape. Yeah, I think you're right, I think the tech was by far the most interesting piece here, you know? I mean, you know, the theme wise, now we didn't sit in the lot of sessions because we're doing this, but I think that that is what struck me is that technology is- Yeah, the lack of content deals, by the way, or something that I saw, I didn't see a lot of discussion about content deals, but overall photography, the cameras are great. And you're seeing a real bifurcation in the marketplace, you know, the very high end activities and I think they can charge that premium, but then the masses, you know, and that's really where all the action is. Okay, we have one minute left here inside the Cube on SiliconANGLE.tv, I just want to say thank you to Intel Studio Experience for allowing us to come here and do our show here and talk to exciting guests and bring our editorial perspective to the conversation thanks to all the guests and people here who were participating with us and a big shout out to Steve and his crew for this amazing set. It's been a great event. Dave, always pleasure working with you. Do it, Joe. Mark Hopkins, who's been producing all this show here, multiple hats, doing all the integration and amazing tech here, great stuff, and congratulations. The Cube Spring Tour coming up. So we got SAP Sapphire, EMC World, Intel Forecast Event down in New York City at the CloudConnect show. We'll probably be at IBM Edge, HP Discover, not sure if we'll be at Citrix Synergy, hope so, but a lot going on. And take a look, watch out for our launching of our 24-7 tech channel, news analysis, 24-7 globally, that'll be coming up this quarter. This is SiliconANGLE.tv and wikibond.org, The Cube, John and Dave closing out NAB. Thanks for watching and see you next time.