 So today I want to share with you three ways to add more value to your personal soccer training business. So a lot of the time coaches send me questions about Leo, how can I add more value? How can I improve my business? How can I do certain things within the business so that I can then keep my clients for longer, but also at the same time charge more for your service? So what you've got to remember is that if you add value to your business, not only are you then able to charge more for your service, but your academy or your training program becomes unique and you separate yourself from everyone else. Something I did when I first started my academy was what I did is I did a thorough research who was doing what I wanted to do in my local area and what I would do is I'd research their websites, I'd go and watch training sessions, I'd network with coaches that worked for that program and I tried to get a lot of insight into certain things that they were offering and things that they weren't offering and what that helped me to do is that helped me to design and build my training program so that I could separate myself from everyone else. So I want to share with you three very simple ways to make your program better, make your program more unique and be able to grow and scale what you're currently doing. So the first one is diversifying your training programs. Now by diversifying it means adding certain types of levels to your program. A problem a lot of coaches have is they get different types of players in and what they tend to do is sometimes they lose them because they haven't got anything to offer them. So if you're getting a beginner into your program right you could have either a group or a one-on-one training program that focuses only on beginner players. So that beginner type of program is built and designed solely for those type of players. You might have an advanced level program so that is for more elite or more advanced type of players or then you might have certain specific type of program such as a goalkeeping training or strength and conditioning and those types of programs. So having different services and different offers for parents will not only help you to keep them it'll also help you to be able to add more value because if parents are looking for a specific service and they're not finding it within your local area but you have it then ultimately you will be able to keep them into your program. So that's the first one diversifying your training programs. Now the next one is incorporate technology and analytics. So a very simple way, I could make a whole video on this but I'm going to touch on one very simple way that you can incorporate technology and this is something that a lot of coaches that we work with do is they record their training sessions. So what they would do is they'll they'll invest in good quality equipment such as a camera and they would place it next to this training session and they will record the session. Now if you're working with one-on-one players or if you're working in groups it can work either way. So you record the session and you might have a platform where you upload those training sessions for parents that to then go and watch the training session after. This is a great way to add more value it's a great way for parents to see what their child is doing during the training session and it's a good way of you incorporating and using technology to your advantage because also you can see your training as well. You can see what you need to improve on as a coach as well as how you can improve your client's air performances. Now the third one is build a strong online presence. So in today's age and in today's day you know I feel that if you're not online you are being left behind. Okay and by online I mean Eva you're building an online training program to go and supplement your in-person or you just have a solid social media or website page. Now why does that add more value? It adds more value because what you can do you can use those platforms such as a social media page such as Instagram for example to show your followers or your viewers who hopefully they are parents the journey your business is on right and the journey that your your clients are having with your training okay because you can expose it you can you can show testimonials player results and you can take your your viewer through a journey right this is where little Johnny started when he first joined our academy and after three months this is where he's at he's made great progress he's now first team player right he's playing every single minute for his team and now he's on the brink of maybe playing for his high school or moving on to play either for college or for a pro academy okay so just building that online presence where you can showcase the results that you're getting with your clients I feel will be very beneficial to you in order to add more value because people will see what you're doing they'll see the amount of value that your your academy your one-to-one your small groups have and it builds that little bit of trust that they need in order to make the first step in getting in contact with you to inquire about your training okay you need more help description below and make sure if you haven't yet subscribed to the channel to stay up to date with all the latest content