 Hello, welcome to CIM's strategic marketing masterclass, it's a two-day session aimed to boost and build your confidence in applying cutting-edge marketing strategy techniques to your business. I'm Caroline Cook, I'm a strategy course director at CIM and run brand leadership group. I'm privileged to work with some fantastic Fortune 500 and FTSE 100 global companies and amazing smaller companies too, developing winning strategy. This means using the latest marketing science merged with proven techniques to solve some often knotty strategic marketing challenges and unlock profitable growth. So I've developed this program to be as practical as possible for you to use yourself and make a real difference for your organisation. You'll be discussing some of the biggest trends and challenges in marketing and looking at the implications for your organisation. Practising strategic approaches to establish where to play and how to win using the latest marketing science and behavioral economics. You'll be working with the principles of growth planning, setting ambition that's motivating to multiple stakeholders. You'll be thinking about how to identify the real marketing challenge in customer terms, putting customer insight at the heart of strategy. You'll be thinking about brand architecture and activating the mix with big ideas. And along the way you'll also be thinking about the management of risk and future proofing by building in strategic capability. You'll see some inspiring and thought provoking examples plus you'll meet and get feedback from other professional peers and colleagues and from me. All in a constructive and supportive learning environment. You'll walk away with more confidence in strategic thinking with a personalised playbook of the planning tools and techniques ready to apply to your business. So if you're a senior marketing professional who needs to develop winning strategy and plans or if you're facing some tough strategic marketing and growth challenges and need to inspire your teams on new ways to solve them, this program is for you. It's a new course at CIM and proving to be very popular, so numbers are unfortunately limited. If you want to reserve a place on the strategic marketing masterclass, it's a good idea to book it now.