 Next, you know we're bringing up Wayne Adams who's walking over so you know Wayne is a fixer at this show. As I said it's my first SNW but when I worked at EMC it's every year I talk to Wayne about what's going on. We're live come on down. Wait, can I have a seat? Come on in. No, no, no. Inside the queue. Inside the queue. Your party. Oh you didn't pay admission can you guys? No, no, no. I've got my badge and everything. We need a business card if you have one. Do you have one? I think he's got the name you're all set. You're all set. You get the name. Wayne Adams. I depopulate my pockets. Yeah. I'm fatter than I really am. So Wayne, John Furrier. John Furrier, SiliconANGLE.com. Okay. Appreciate it. This is our cube. The cube. We're inside the cube here. This is an event based commentary program we run. It's about acquiring knowledge and we're here talking about your show and I wanted to talk more about it. So one of the interesting questions we've had is my first SNW believe it or not. And the show's had up years and down years and ins and outs so in that whole thread I heard you this morning talking about it so maybe you can just share kind of where are we with the state of the show. Well a big picture of this show got launched in 1999. It was a big transition of coming out of the SCSI cabling environment and getting into fiber channel hubs and eventually fiber channel sands and so there needed to be a trade conference to bring the market education up so we could start adoption and so there's been a lot of change since then that you know there's many topics that we covered now and everything from solid state to green and so forth. What we've seen. And now cloud, a big you know a lot of the feedback on the Twitter sphere and blogosphere is a lot of cloud conversations. Oh yeah. Yeah and SNE has a good story there and we're here with the cloud to billion. We launched a specification last April of 2010. We got the traction over last year with reference implementations and this has picked it up with their SAJAC program where we're getting ready to become a member of ISO so we can take that specification there. Just yesterday Mesio, a company, one of the members of SNE launched their product that includes the standard in it so first commercial implementation of that. We got the plug fest that are planned later this month for interoperability around the standard. So SNE has been doing a lot to carve out the subset of infrastructure as a service called data storage as a service and what's the standard interface for that. So Wayne I couldn't help notice that innovation seems to be a big theme here. Yes. You had Waz talking about it yesterday, you had the guy from IDEO, I heard real good things about it and you've got the whole innovation pavilion in here so how do we make sure that we've got like innovation and not just buzz about it? Well we're sitting in Silicon Valley, that's where innovation and a heartbeat of heart in the cube man. This is the cube. We're sitting inside the cube. Innovation right here. Innovation inside innovation is like a whole incentive thing right? So we did pick the theme so about three years ago we started working on themes per show so that's typical in some conferences but storage that worked up until then didn't have that so when we've come to Silicon Valley it's like there's innovation, there's the venture capital community that's in here to invest in emerging technology. And the storage business is innovating right now, the perception of SNW is it's a big industry show with a lot of heavy weights, established players and a lot of new stuff's happening. So one of the key performance indicators I look at it from the Storage Networking Industry Association say is how much VC money is still going out there to underwrite these activities? I know there's private funding out there too so a lot of times you can say well let's look at IDC data or Gartner data to say well that's the adoption rate or ship rate but then there's that what's that front end of the pipeline and what is the key performance? We just heard from Strada that you can do. Just now we just had on earlier just prior to you. But there is a firm that does track you know where VC funding goes and how much goes into high tech you know so a few years ago there's a big shift of things out of high tech moved into biotech and then there was another shift that went into green technology like for green energy but not necessarily green IT. But there's a shift coming back into reinvesting back in IT, high tech with venture capital so that you know brings out new innovative ideas and those become mainstream in a few years you know. Great so we've got money coming back into it should have a new hall group of innovation I mean everything from D-Doop and Flash and cloud and virtualization even big data this morning you know I heard some talk about that so you know information is important and it all has to live somewhere so yes yes so there's a lot of for example like yeah so we talk about Salt State but there's a couple more sets of research that are going on and other type of material sciences that go beyond what Salt State can deliver in terms of what its theoretical limits are for performance and that and that so you know what comes out in 2013 through 15 that's going to supplant that and be higher performance to what we have so that yeah there's no doubt we've seen on SiliconANGLE's coverage of cloud mobile and social trends mega trends and what Wikibon is producing and research is is storage is the center of the cloud and all these value propositions around mobile and the changes in storage actually have a direct relation to the growth of other areas so it's important really relevant yeah well the piece about storage you know someone look at the very physical side say well that's boring you know it's storage is Dave Vellante would say it's sexy right it would be we called it at EMC world right yeah we had two children you know he said sexy I don't know but what was his comeback on that was no it's hot it's hot and sexy I'll do and hey revenues revenues good and NetApp CEO said Tom George said I don't care if it's sexy or hot as long as it's profitable so storage is always profitable because you never can get enough of it but the sexy stuff is what you do with the date and the information so talking about big data so you got those cost points coming down everyone's doing more online analytics and it's moving into commercial space out of all the scientific space all right so that's Dave Vellante's in the house hey Dave hey we're live I'll be losing my seat in front of the camera real soon so he's doing great he's now on the hot the driving seat I'm the analyst he's the co-host the host oh he needs the powders nose he'll be back in five let's let's run with the show here Dave's just fresh off the plane from Vegas a lot of activity going on in Vegas so so what is the big future for the next next show yes so the promos for our next year the next show is that announced or no we haven't you know so yes we're going to go to Orlando it's probably not going to be hit it's not Mickey or Harry Potter or any numbers inside the numbers here in terms of attendees you can share with the folks out there just stats on S&W obviously he's getting some good reviews out on the blogosphere cloud focus is a big trend we've seen a lot of splash splash yeah just the stuff what other numbers yeah so I don't have all the exact number I know but the pre-reg coming into this event close to 2000 includes end users press media in the vendor community so there's been large uptick in the media so the last two years with all the reshuffling that took place in the in the publishing world we saw that community shrink down to around roughly 40 to 60 people coming out of that this one we pushed over 80 and you know the heydays when there's a lot of print going on we were well over a hundred with the people that come in so so part of that media includes VC people that come in because they're there besides looking at the technology they're talking to people to validate that that idea is innovative and people are buying incidents so I had one last question for you Wayne which is you know how one of the things I've liked it recent trend to shows is getting here from the end users and hear what they're doing what's working well the challenges that they had and how's S&W trying to increase kind of participation of the end users in the pavilion in the in the presentations well everything I mean you look at the main stage you know so there's we just about four or five end users with that's always been a hallmark is that there's always been some C level type of presentations are coming out what's the value data and storage from a strategic in the bottom line viewpoint not from the bits and bytes in the in the plumbing standpoint that's always been a main stage feature and then you'll go into the breakout tracks that you see you'll see a number of end user case studies that are out there is like what did I have to do inside my company to get the justification what was my hurdles and what did I accomplish with doing that so it's not vendors speaking on behalf of the end users and that's always been a hallmark to so we're going to break out sessions you have that the other component of the event is the best practice awards so it's like okay well is it you can look at how many people on stage well that's five what about the hundred is it a trend or is it a you know on the bleeding edge and so the best practice awards program is to bring in more evidence that there's adoption and people succeeding with it and rather than bleeding with it so that that's what we bring in with that as well great good deal well thanks for coming on to the cube we really appreciate it thanks for hosting us here we're happy to be live at snw the largest industry show for storage and cloud and all the trends around innovation thanks so much for coming on well thank you and I enjoyed the rest of the event here