 Now, what we'll focus on is setting up a custom conversion, which a custom conversion is, let's go to your landing page real quick, and let's pull up Facebook. Let's go to Facebook real quick. Pull up your, yeah, right there, right there, perfect. Go to the home, click on the home, and let's just scroll through the news feed. Okay, this is custom conversions. Scroll through and just let's just see what everyone's posting. You know, you've seen what your friends are posting, and all of a sudden right here, stop right here. All of a sudden you come across a sponsored ad. This is a video. Hover over the video, don't click on it, don't click. Hover over the video. Okay, it's a four minute and 30 second video. What he is doing right now, hover over it again, hover over it. You just watched 16 seconds, 17 seconds, 18 seconds, 19 seconds. What he is doing is he's creating a custom audience of everyone who's watching this percentage of it. So now you're in his bucket. You're now in his custom audience. That's number one, he's creating a custom audience of everyone who's watching the damn video. Then go ahead and click on learn more. Now he's creating a custom audience of everyone who is landing on his landing page. So look at the pixel up there at the top right, click on the pixel. His pixel is tracking you. He just created a custom audience of everyone who viewed the landing page, okay? So when it comes to a custom conversion, we just saw the video add, we clicked on learn more, we came to the landing page. That is goal number one. But what is goal number two, which is the ultimate goal? Our goal is to get them to see the ad and click on learn more to get here. That's the goal. But what is our ultimate goal? Our ultimate goal is to get them to click the green button and fill out the damn form. That's our ultimate goal. So when it comes down to it, let's say this is your landing page or actually go back to your landing page, go to your landing page. I just saw your ad, I clicked on learn more, I came here. I enter my name and email, I click on the blue button and then I go to your thank you page, open up your thank you page. So the goal is to get them to the landing page. The ultimate goal is to get them here. That's a conversion. So when they land on this page, we're gonna tell Facebook that is a custom conversion. When we start to run ads, we're gonna tell Facebook, we are only going to pay you to get us people here. I'm not paying you to match my goal. My goal is to get them to the landing page. My goal is to get them to click learn more and get to the landing page. That's my goal. But my ultimate goal Facebook is to get people here. So Facebook needs to know here. Now they already know here because we set up a custom audience. So they're gonna start tracking everyone who lands here as a lead. But we need to tell them, we need to go the extra step. And we need to tell them, hey, this is also our custom conversion. This is also our ultimate objective. So we're gonna copy that link. Let's copy it again. We are gonna tell Facebook, this is the most important link in the entire campaign. Get people here. That's what I'm paying you for. So let's go to the custom conversions. Now let's click on the dots to the left. And we're gonna click on events manager. Again, we're navigating it this way, but you have everything in the folder to the right. So now that we got here, let's go to the folder. Let's get there from the folder as well. Click on the folder and go to custom conversion. And all that is, is bringing you over to the actual spot. Which all you had to do was click on that triangle to the left. So if you click on the triangle to the left, hover over that triangle, right there. It would have been right there. So that's where custom conversions is, but we bookmarked it. So now we're gonna create, create custom conversion. Okay, perfect. So now we're gonna name it. We are going to name this, and it's gonna have to do something with leads. So we're gonna name it life insurance leads. This is our custom conversion. This is exactly the link we need. We want Facebook to get people to. So leave that there. That's the right pixel. And then all URL traffic, leave that. And we're gonna select right there at the bottom, select your own category. Right through the blue, in the blue, the blue link. Select your own category. Okay. Now what we're gonna do is we're gonna hit the drop down right where it says recommended. We're gonna hit that drop down. And we're gonna go down to leads. Hit that drop down recommended, right there recommended. Facebook selected category recommended. Up, bro, up. It says recommended, right there. Hit that drop down and go down and look for lead. Perfect. So we're telling Facebook, again, we did it with the custom audience. We put everybody in that custom audience under leads. But now we're just going up to conversions. We're telling them that this is the most important page to get people to. That's what we're telling them in this case. Cause when we go run the ad, we have to run it to this link. So hit create. We're gonna run the ad to the landing page, but we're gonna tell Facebook that this is the most important link to get them to. It's not just the landing page, it's this page. So now here's what we gotta do now. So this is very important. We just created the custom conversion. Again, this is gonna let Facebook know the most important page to get people to when we're running a conversions ad. That's what this is all about. This is the page we need people to. So as we set it up, it says inactive. This is very important to always remember. Once you set it up, you then go to your landing page or go to the thank you page, excuse me, go to the thank you page and refresh it. The thank you page. So now refresh this page. So if you refresh this page, now if we go look at the pixel, look at the pixel helper. No bro, go back, oh, what'd you do? Okay, so click on the Facebook pixel. Now you can see life insurance leads because now we just created a custom conversion. Life insurance leads. Now go back to the ads manager and refresh that page. It says inactive. So when you refresh it, because you refreshed your page, now Facebook was able to read it. Now you come over here, you refresh this and now it's active. So now when we go set up the ad, we're gonna tell Facebook about this link. That's how you run, that's how you capture leads. This is the most important ad. This is the most important step to capture leads. So that right there, bro, you're gonna always run conversion ads to that right there. And I'll show you how to run the ad. That's our next call. Well, so today we just focused on the pixel. We created the custom audiences and we created the custom conversion. This is how you set up a custom conversion. Look back, great.