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Online Advertising Click Fraud (Part - 1) - Eric Bozinny @ Click Asia Summit 2011

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Uploaded on Feb 22, 2011

Speaker: Eric Bozinny

Speaker bio: Eric Bozinny has been protecting advertisers and users from danger for over 20 years. Starting as a tour guide in the Canadian Rockies, he more than once led rutting elk away from hapless passengers unaware of the imminent physical threat. Later, Eric worked for Razorfish - born as the online advertising pioneer Avenue A - where his team was responsible for the technical implementation of display advertising. After a short stint as a real estate investor nearly destroyed him, Eric joined Microsoft and since 2007 has been the voice shouting loudly to ensure that all stakeholders in the digital marketing world understand the size of the fraud and malware problem. He has presented at various technical conferences, educating audiences on the problems of fraud in advertising.

Session description: If you are in the online advertising sector, how can you identify and protect your business from frauds? Here's Eric telling all you need to know.

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