 Hi, thanks very much for having me today. My name is Rob Jonas. I run Europe and Middle East for company field in Moby. In Moby, as it says on the screen here, is the largest independent mobile advertising network. We started the business about four or five years ago now, actually in Southeast Asia. And over the last four or five years, we've grown very, very quickly. And you can see some of the stats up on the screen now in terms of the size of our business. Our business is very straightforward. We've been very successful in executing, picking up a whole bunch of awards. But what it really means is, if you're a mobile app developer or a mobile website publisher and you want to run advertising, we provide a very easy way to do that. And obviously to monetize your applications and your websites. And of course, the other side of our business is if you're an advertiser or an agency looking to reach this fascinatingly quickly growing market segment, then we provide a very, very easy way to do that. I'm not going to talk too much about that today because that's not the main topic of why we're here. What I'd like to talk a little bit about is obviously mobile commerce. Some of the things we're seeing around the world and all the different markets that we're operating in. But also, more importantly, because we have this huge network and a huge amount of inventory running through many, many countries around the world every day, we have a massive insight into what's happening in many parts of the world. And of course, we're also speaking to advertisers, agencies, app developers, and all sorts of folks who are engaged in the mobile ecosystem who are all desperate to understand how they can engage more with consumers and move into the mobile commerce space. So just a few things very quickly about this region. And we are very heavily invested in this region. We just opened offices in Dubai to capture what is a very rapidly growing market. Some stats have already been thrown out there and we know this already, but this is a very mobile centric marketplace. We're looking at over 100% mobile penetration. And from the data that we're seeing, we're expecting at least a 30% growth in terms of mobile penetration over the next three or four years to more than 350 million mobile subscribers by 2016. If you look at our network in the Middle East, since over the last 12 months, we've seen close to 400% growth in usage of mobile devices and our network in this region. And the majority of that is being driven by smartphone usage. And on a pure network impression basis, in December alone, we saw 8 billion impressions running on our network in the Middle East region, which is huge, and that's up from about three in the previous quarter at the same time. At the same time, we've also seen a fundamental change in the way the market's structured and this has been mentioned already. This is a Symbian marketplace. This is a Nokia marketplace, but that's changing phenomenally quickly. We're already seeing the huge impact of Apple's operating system and also the Android operating system in this market, and that will continue to happen certainly over the next coming years. There's a huge growth in the mobile marketplace. Smartphone penetration is driving huge increases in content consumption and it's really changing the way that consumers are shopping. They're researching products differently, they're making purchases and they're interacting with brands in a fundamentally different way. If you look at the US marketplace, for example, apps on smartphones and tablets are starting to become more effective for driving transactions for certain key categories. We see this in other markets around the world as well and again, as I mentioned, our business is very strong in Southeast Asia and even there, we're starting to see the impact of mobile commerce as a very, very important channel. In the US consumers are asked how often they shop on their tablets and 77% now are reporting they do this at least two to three times a month, with 50% now doing this once a day. We see the same trend in Germany, the UK and other markets across Europe. For example, where mobile auction, retail, shopping are becoming some of the highest growth mobile categories certainly on applications. We've also run our own research and we found that whilst the majority of these transactions today are focused on digital goods and things which you can quickly and easily download to your mobile phone, it's changing very, very quickly and it's just shifting towards physical goods as well and other categories. In 2011, we started to see the trend moving towards travel, dining and movies and some of the categories which living social of course support, but we're also seeing a lot more mobile retail sites being accessed. If you look at the way that consumers are using their smartphones, they're using them in very, very different ways now. We're starting to see that the smartphone is becoming very, very important as the accessory to mobile commerce. So we're seeing it as a decision making point, product comparison, finding out in-store activities and other activities around making the transaction in-store as shown with the Amazon example earlier on. For example again in the US, consumers predominantly using their phones for in-store comparisons, coupons, alerts and apps, alerts on apps and deals as they come into particular locations. Finally, and very briefly, how does mobile advertising impact this? Mobile advertising is a very important part and this is something we focused on a lot of course at Imobi. We understand that mobile advertising has a direct impact on how consumers interact with mobile commerce propositions and one of the most important areas around this is rich media and advertising. For example in the UK, we run some research with the Inter-Advertising Bureau and we found that rich media advertising has a 25% more effective impact in getting consumers to interact with mobile commerce propositions and again if you look at the UK market which is one of the most devolved in Europe, you're seeing many, many major retailers and brands running very successful mobile commerce propositions and using advertising to really, really drive this activity. Finally, as I think I'm running out of time, just some quick takeaways and then we can move on to the final presentation of the panel. What we're seeing across our entire network of course is mobile usage is growing at a phenomenal rate and I think there's many, many stats which prove that. The research that we're running, the behaviour we're seeing from our advertisers and our agencies working with us is that there's a massive diversification in the products that are being purchased by mobile. It's not just about digital goods anymore, it's about physical goods. Every single category in which you can make a transaction is now starting to become mobile enabled and we see that trend continuing to grow. The evolution of business models and mobile devices as we've seen this morning is fundamentally changing. Whether it's a straightforward transaction on the device itself or applications and accessories that help you transact in a more effective way than in a physical location, everything's fundamentally changing and mobile is an absolutely critical brand touch point. And I guess the final point as well and it's been mentioned several times this morning, with these mobile devices there's no rules, there's no restrictions, creativity is absolutely key. We work with something like 20,000 app developers around the world and a huge number of those are engaged in transactions and there's really no rules about what they're doing. They're looking at how they can really, really challenge accepted wisdoms on how to transact on the device and we see that trend continuing into the future. Thanks so much.