 Hello and welcome, Canva fans. I am pleased to be offering you this presentation on streamlining the PR process with Canva. My name is Jean Bianchin. I am the PR specialist at the Voriceville Public Library. Voriceville is located just outside Albany, the New York State Capitol. Now, when you think of New York, you may think that is one big city, but we're actually located upstate New York and very near this beautiful part of the Hudson River. Our library covers about 8,000 residents of which 3,500 are registered patrons. We have a staff of about 25 full and part-time employees. And after being in this building for more than 35 years, we just started a renovation project. Our program planning runs in a two-month cycle. This chart shows the programs in the two-month cycles with the summer reading program as its own special entity. So the events roughly total 398 for a year, which is about 7.65 a week. But then you need to start including two story times, every Tuesday and Thursday, the Pilters Group on Tuesdays and the Movies Groups on Thursdays. So that total moves more towards a total of 12 programs a week. So here's a list of all the typical promotions and channels that we use for programming. I'm not gonna read them all to you, but basically there's about 12 right here. If we take each event that we promote and multiply it by around 12 different ways, that ends up being 476 promotions in a year. Okay, you're thinking, how am I going to do all of this? Well, you need to have a plan to help you streamline the PR workload so you can best promote all these great events. So you're gonna start paring down, what can you group together? What has a similar feel to it? Maybe something can kind of repeat. Maybe your book discussion groups look the same. Maybe your cooking classes have the same feel to them. You're going to pair down and combine your items. After several years on the job, I took a look at everything and I paired and scaled down the sizes of the promo in images into these three, maybe four basic sizes. The biggest hint is that it starts with the square. I'm gonna go be going over the entire contents of the slide bit by bit. So you don't have to write it all down now and then I'll be repeating the contents of this slide at the end of the presentation. So let's keep going. Are you thinking, yikes, how am I going to do this? Okay, we're gonna start with small steps. The first small step we're gonna start is by doing and creating an Instagram square. All right, to do that, you're gonna go into Canva. You're gonna go up to the right. You're going to choose Instagram post. Then you're going, and when you select that, the square shape opens up a new window and we're going to go. Yeah, yeah. All right, you're gonna start here. So let's start with a topic that you most likely will need to do. Let's start promoting a book program. We're gonna use the book cover as the basis for the look of the program. Now I'm gonna speed up this presentation, but basically in the Insta square phase, this is where all your creation is gonna happen. You're going to choose your type style. You're going to give a color. You're going to really kind of get a feel for it. Is it trendy? Is it classic? However you wanna do it, the creative process is in this step and you're gonna take a while to do it. Okay, so here we are adding some more elements for social media. We're going to add the brand. Here it is. I have another branding folder. These are all logos I use all the time. I use them a lot, so they're there. Here's the logo for the library and there's the alternate logo that I'm not gonna use this time. Okay, so let's go. Now it's time for the magic of Canva. I think that's sure. We're gonna use magic switch and this really makes it easier for you. We're gonna do the magic switch. We have our insta square. We're going to go up to magic switch, select it, pull it down and we're going to choose the presentation size, 16 by nine. We're gonna continue and there are six pages available there and we don't need all six, so we're gonna go and select the page that we want. We're gonna delete all the other ones, not delete, de-select and I think it's page three. There we go, page three is what we need and then we're gonna select that and continue. Here we go, copy and resize. I like that thumbnail. All right, let's choose the copy and resize. Select that and open presentation and voila, here we are. It's now resized, let's do this. It's now resized into your slide format. So we wanna make some adjustments. Let's move the logo over a little bit. We can scale it, we can move the book over a little bit. Let's see and resize it and now I think I want the date and day of the week and time on one line. I'm gonna make it bigger so people really know that it's Sunday, that's an important day, that's not a regular meeting day so we wanna make sure that that's nice and big, make sure that people can register, they know they need to register, move that up and let's make it a little more interesting. How about books will be available? Yeah, let's bill it right people. That's me. Okay, for sale. That sounds pretty good. Now we're gonna scale it up a little bit, resize it and instead of just regular books, let's make it a cookbook. Makes it more interesting for the foodies out there and we're gonna keep going with that. That looks pretty good. Okay, now that we have the slot, here we go, now that we have the slide created, we wanna make it to a poster. Go back up to magic switch, choose your eight and a half by 11 at our library, we call that poster size, you could also make it 11 by 17, the Talbot size if you really wanted to. You choose that size, you copy and resize and there we go and you're gonna open it on your eight and a half by 11 new tab and that's the new slide. Here we go. So when things rescale, it's not perfect, but it's pretty good. So now we're gonna work on adding and readjusting everything. You don't have to redesign, you're just readjusting what you've set up. You have the look, you don't have to worry about any of that, you just need to make sure that all the elements look nice on the page. Make sure you have the registration information, always important. And we're changing the way we want the wording for the cookbook and that down and over. And let's see again with the time. Sometimes on weekend programs, I don't add the ending time. If someone is there, they can stay to the end of the day. During a weekday, if things are really busy with kids, I usually put the end time so that parents know when to pick up their kids. Okay, again, we're rescaling the day of the week and the time and we're moving things around to make everything balance. Now a lot of times on a poster, quick and easy, just center everything. It's kind of a nice way to balance it. Okay, so now through the wonder of the internet, I can show you three different versions of the poster. There's one, there's two, and there's three. So sometimes I go back and I rearrange things and I still keep it going. Now that we've created our images, let's go over again what the sizes are and then we're also gonna talk about where we're gonna use them. Again, we started with an Instagram image. It's a square, 1080 by 1080. And then we took that square and we changed it into a landscape rectangle, if you will, with the 16 by nine ratio. And then we took that and we resized it to eight and a half by 11 for promo posters inside the library and outside. And then that promo poster for eight and a half by 11 can become a display poster. If you don't wanna do the magic switch, you can just go to your copier, take your letter size file, choose tabloid, which is 11 by 17 and fit to page. That's also a way of doing it. All right, so how and where can we use this square image that we've created? We have a bookworm print newsletter that we can use the image for. Mailchimp, when there's an event, I put an image with that so we can put that inside the Mailchimp, the picture of the image and then the text to go along with it. In social media, the square, we can use it for an Instagram post, a Facebook post. We don't really use Twitter too much anymore so let's not even bother. All right, I use the square images an awful lot on the online calendar that we have, we use EventKeeper. You could also use the square image if you were writing a newspaper article and you wanted to submit some images for the newspaper to use. We have an SNN school newsletter that may or may not use your images. You can use the square for post event recap. You can also use the square for your, inside the school promotion. So we work a lot with the public librarian and we'll send, we've worked back and forth so we can take an event that's for the library and if we're working with the public school library then we can share, just send the Canva image over to them. All right, so you might be wondering why I'm not talking about making a Facebook image because you don't have to. I want you to look real carefully here. Facebook will take your square and it will take your background. Again, we selected that careful background, they choose it and if you see there's that extra little space on the side. This is a square, Facebook is more, the width is a little bit larger but they take the color and it works and so here's an image, the square image scaled for Facebook and I didn't have to do anything. I just used the square and I let Facebook do the work for me. All right, so where can we use the slide or the presentation size? Again, you can use it in MailChimp if you want to have something that covers both columns. I use it all the time for a Facebook event. That's just, it's the same size. It's done, the text that I use for Facebook event is often the same text that I use for my Facebook post with a little more information if we need to. I make a slideshow with the slide and that's right at the Cirque desk so if the line ever gets too long, they can look at the slide on the screen. You could also use it for a newspaper article, maybe or not, the school newsletter and also if you want to do for a post event recap. Where do we use the posters? Again, that's eight and a half by 11. We use it a lot in-house. We have, like on the stacks, we have this plastic thing that you can slide in and you have the poster that can go in there so we have that kind of stacked on the side, maybe the children's section has children's posters. The adult book discussions have the book discussion group posters, the movies have it in a different at the end of the column. We have a separate large bulletin board where we put the posters in the hallway and also in the community room so if people are at a meeting, they can look up and they can see the different posters and promotions of the events that are coming up. The community bulletin boards, the post office, the grocery store, the various different restaurants, we can put that up. We can get permission from a variety of places. That's also where we use the posters. If the posters go to the school, we use the school disclaimer that this poster is not, you know, whatever. But so the poster, if you just have to add the disclaimer for the school, that's fine. Everything is safe, everything is good. All right, so thank you for listening. You can take a look at our library's website, it's fourpole.org because Voriceville Public Library is an awful lot to spill. All right, and then let's see if I can leave you with this.