 Let's jump in. Ben and Jerry. Ben and Jerry Ice Cream. You know Ben and Jerry Ice Cream, they're owned by Unilever, the European company that owns a lot of different brands. You probably don't know Unilever, but you know a lot of the brands that they own, food and other household items and so on. They're massive, a little bit like Proctin Gamble is in the sense of the diverse products that they sell. Well Ben and Jerry is the ice cream out of Vermont and I don't know how many of you know, but Ben and Jerry have been committed hippies, leftists for way back, way back. We're talking about, we're talking about the 1990s I remember Ben and Jerry. Ben and Jerry were way leftists back then. They're still way leftists and on the 4th of July they did what Ben and Jerry do. Nothing here surprises. They wrote, the 4th of July, this 4th of July, it's high time we recognize that the U.S. exists on stolen indigenous land and commit to returning it. Learn more and take action now and they give you a link to Ben and Jerry website that basically articulates the story of the different indigenous people and they particularly highlight the Mount Rushmore where we've got the statues of four presidents and they say, you know, this belongs to the, to the, you know, Tunka Sully, Scuppy, whatever, the six grandfathers, Sioux Nation and we should be returning it to them. So they are, they are generally, and then of course, you know, I saw some posts saying, hey, Ben and Jerry, are you, are you returning some of your stores that are on, on so-called native land or the factory in Vermont, which is on so-called native land? You know, so they make a big deal out of the back hills and about, and they, they, you know, they keep, so the whole story is really about Mount Rushmore, but generally give back the land, give back the land. And of course, Wangui media went up apoplectic and they've announced the boycott of Ben and Jerry and Unilever stock as of this morning is down significantly, which I don't, you know, we'll talk, we'll talk about it, but it's down significantly because this is, as, as the Wangui media has defined it, this is Ben and Jerry's Bud Light moment. This is Bud Light and we're going to see now Ben and Jerry sales tank and we're going to see, we're going to see Unilever stock tank and so on. And I actually don't think so. I think this is way overplayed in terms of the stock price and even the boycott of Ben and Jerry. The reality is, and, and it tells you a lot about the right, I think, the reality is I've been boycotting Ben and Jerry literally. I mean, they have delicious ice cream. I've been boycotting Ben and Jerry since the mid 1990s. They were crazy leftist, socialist advocating for horrible policies. They would regularly be interviewed on TV. They were CEOs and therefore they got some prestige from that. And therefore people took them seriously. And I said, I'm not giving these bastards money because, because they're advocating for philosophy and ideology that I oppose. And this is the brand that the brand is affiliated, associated with the left, the worst elements within the left. And then if you, if you, and then when they sold to Unilever, I said, ooh, maybe now I can buy Ben and Jerry ice cream. But then Unilever basically established a special board for Ben and Jerry to maintain their kind of corporate culture and to maintain their advocacy and their continued, you know, leftist agenda and policy. So I basically have not eaten Ben and Jerry since since the mid 1990s. And yes, their ice cream, I think, does taste good, although I don't eat ice cream anymore. Anyway, it's probably way too sweet for me. But, but yeah, I'm sure at the time, it was definitely a good tasting ice cream. But you know what, there's lots of good tasting ice creams. There's no shortage in great ice cream in America. You don't have to buy Ben and Jerry. And everybody's known they are crazy leftists from way back from, from, you know, decades ago, 90s, right, 30 years ago. So what did they say here? They set a standard leftist line about indigenous people and about they land and we stole their land. All right. Is this going to, is this changed my assessment of Ben and Jerry? No. I mean, this is no different than anything else they've said in the past. They hate capitalism. They hate Israel. They hate everything. They are very woke, they're pro-woke. They've always been politically correct when politically correct was the term. So yeah, they said in 4th of July, which is par for the course for them. I mean, they used to come on television in the 90s a lot, just slamming markets and capitalism and, and, and CEO pay and everything about corporations. So my view is they've always been left to somebody. Suddenly people have woken up because it was the 4th of July. Give me a break. So that's why I don't think, I don't think this is going to be the issue. If Ben and Jerry had sent something pro-trans or pro-LGBTQ plus, which I'm sure they hold, they have those views and made a big deal out of it, then I think the boycott would hold because I think the boycott is primarily driven not by these crazy leftist, not even by woke stuff. I think it's really driven by LGBTQ. That's why the successful ones are being Bud Light and Target because of their LBGTQ stuff, which I thought was pretty lame. Here's a company. Here's, here's how lame the right is. Here's a company that has dedicated all of its energy towards radical leftist, crazy ideas for 30 years. And the right's like, blah, who cares? Oh, now, now they suddenly wake up, but I don't think it's going to have any impact. Yeah, they have had rainbow flavors, they're huge pride and everything, but the whole corporate stick is crazy left from the beginning. And the right has ignored them, basically. Nobody's boycotted them. I'm sure all these TV hosts, they all eat Ben and Jerry ice cream because it tastes good. But one little thing that Bud Light does with Mulvaney or whatever his name is, a trans person or Target adding some stuff, it is so, so, so obviously LGBTQ is freaking the right out. And it's a leverage point and it is their thing. And that's why I don't think this'll have an impact because this is too generic left. This is too, they've always been like this. And again, I've been boycotting because they do believe in boycotting companies that are, that commit their profits to a social ideology. I mean, an extensive social ideology that I'm opposed, I wouldn't be boycotting Bud Light other than there be a sex. And I don't boycott Target because the corporation is not dedicated to ideology dedicated to an ideology. I'm opposed to Ben and Jerry's whole all their profits or significant portion of the profits are dedicated to promoting ideology that I opposed from beginning to end. And I boycotted them. And I think you should too. And I think everybody should. I don't think this is going to have as much oomph on the right as Targeted and Bud Light because it doesn't have that trigger. The trigger is what LGBTQ issues? It's the same. If you watch my talk at Ocon, it's what Putin knows, right? Putin knows that the right in America is obsessed by this issue. So in every single speech, he talks about the decadent right. How is the decadent because of gays and because of LGBTQ stuff. And to a large extent, the American right supports Putin because, hey, he's on our side on the most important issue of the day, most important issue in the world today, which is LGBTQ. And because of that, because I should have ordered the topics differently. So because that is because I, you know, we talked about that. Let's let's put DeSantis. Let's get DeSantis. We'll skip in my head a little bit. So anyway, that's Ben and Joey.