 Digital marketing brings some unique challenges to a startup, specifically with a lack of resources, especially with time and money or budget. So with that in mind, I think that it is so important and the purpose of digital marketing for startups is to really lay the foundation upon which you're going to grow your marketing strategy and marketing plan. Specifically, I think it's important to take the time to understand how to really convey the value of your product or service to your target audience. And the reason this is so important is because when you get to the point where you need to start promoting yourself and investing in promotion if you haven't spent the time on building this foundation, you're potentially going to do it inefficiently and ineffectively, essentially losing your most valuable resource, time and money.