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Uploaded on Mar 2, 2010
As a cultural anthropologist, Grant McCracken looks at the places where culture and commerce, anthropology and economics meet most often: marketing in general, branding in particular, popular culture, Hollywood, advertising, television, magazines, and new media. Through his highly-customized ethnographic and anthropological research, he provides clients with a comprehensive but incisive review of contemporary culture, its foundations, current state and future trends and strategies for managing it. He is the author of several books including Culture and Consumption, Plenitude, Transformation, Culture and Consumption II, Flock and Flow and Chief Culture Officer. http://speakers.ca/mccracken_grant.aspx
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