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Published on Sep 14, 2018
We’ve all heard the saying “walk a day in my shoes”. So when Scholl needed a campaign to launch their new Gel Activ Insoles range, we decided to bring this to life by creating an influencer driven campaign that took our social following on a manic journey throughout the days of some major celebs... with a little help and pain alleviation from the Scholl Gel Activ Insoles. We then encouraged consumers to tell us what they do on a daily basis using #InMyShoes for the chance to win a R50 000 holiday away, to put their feet up. The launch campaign sprinted to a reach of 11 348 622 people with almost 200 000 unique engagements, grew our Facebook community by 16% (24 074 – 28 628) and skyrocket sales by almost 50% during the campaign period.