The more you know about your target audience the easier it is to sell products or services to them. Sending large amounts of traffic to an untargeted audience is like throwing mud at a wall hoping that it will stick. You can easily waste lots of time and money driving traffic to your website resulting in little or no sales. You need to zero in on the wants, needs and desires of your audience if you want to improve sales.
Here are 7 ways to identify your target audience
1. Meet with your customer
Having a live conversation with one of your potential customers will help get to know him or her better than if you just relied on electronic communication. Picture the person in your mind next time you need to create new content.
2. Find out where they spend most of their time online
These may include Forums, Facebook, Twitter, LinkedIn, Google+ or any other social media accounts they may use for their communication. Interact with your audience on these accounts by asking and answering questions.
3. Read trade publications
Read magazines, books and newspapers related to your niche. There's a high probability that your customers are reading some of these publications.
4. Survey your audience
Survey your customers by using a free online service such as SurveyMonkey.com. Survey your newsletter subscribers or add an online survey to your blog. Use multiple choice questions to make it easy for them to reply. Provide an incentive for them to participate by offering a free report.