 What we get really excited about at Giant Spoon is building worlds and so what we've created here is what's happening between season seven and season eight where the houses are coming together and we're preparing for the great war. So as a user comes through here that's what they're part of. Our activation has two tracks one for blood donation, one for non-blood donation. If you're donating blood we have a whole American Red Cross team here to take you through a health history questionnaire. A lot of the people coming here donating blood for the first time so the process is new to them and that was a big part of why we did this was to bring new people to the American Red Cross. The American Red Cross is thrilled to partner with HBO and Game of Thrones because winter is here over the past two months hundreds of blood drives have been canceled and 35,000 units have gone uncollected. Once they complete their donation which is about 10 minutes long there's our active recovery followed by an immersive experience where we take people through some of our character journeys who bled for the throne over the over the past seven seasons. I think what's interesting about this experience is what we've built the details that are here. We've composed a 27-minute original score of music we have costumes that have come in from Belfast all the set designers from Belfast as well. Behind me a 24-person choir sings in a pinning ceremony with our Red Priestess. Once we've collected your blood and we're ready for the Great War we send people out to our war camp where they're able to interact with a lot of our actors and characters. We have a dialect coach outside that's teaching people Dothraki so as core and as pure to that fanbase as we can get is what we're going after. It's really actioning on the authenticity of the show. Mining it for what what's going to create an experience that's singular to our show. You know we didn't want to just replicate what we did last year we wanted to do something that was really unique to the themes of Game of Thrones sacrifice devotion preparing for the Great War. One of the key things with experiential people always ask us is how does it scale like where does this go I think what's unique about this experience is there's a couple there's two parts of it one is that we're actually bringing in new donors to the Red Cross so building their army as they look for future blood donations that's really key to this. The other part of this is it's not just here in Austin it's in 43 states across the country so there's a huge blood donation that's happening over the next six days to raise a record amount of blood. Partnering with the America Red Cross was a way that we could really rally our fans to do something for the greater good. It shows what HBO is really trying to do is to demonstrate Game of Thrones is about sacrifice and frankly we think that there's a fantastic sacrifice that people can get which is to stick out their arm give an hour of their time and literally help save a life.