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"DON'T DRIVE DRUGGED" - Pedestrian Council of Australia CSA - Saatchi and Saatchi

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Published on Oct 6, 2010

October 2010: The Pedestrian Council of Australia has released its "Don't Drive Drugged" Awareness Campaign. The Community Service Announcement (TV advertisement) was made by Saatchi and Saatchi in Sydney Australia. This followed a brief from the PCA which provided data from senior police in NSW and Victoria. This data revealed that during random roadside drug and alcohol testing, there were, on average, between 2.5 and 5 times as many motorists caught driving while affected by illicit drugs, than those exceeding the permitted prescribed concentration level of alcohol.

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