 I am Vishaka, Managing Director and CEO of Indian First Life Insurance Company Ltd. I am absolutely delighted to be a jury member for the Eidma Awards, the Indian Digital Marketing Awards. Marketing has become extremely challenging with the reduced recognition span of customers, the wide choice of multimedia platforms and the demand for variety. I look forward to seeing how market leaders are handling this challenge. To me, a winning entry will be one that is infused with creativity and good storytelling. I wish all the participants a lot of luck and look forward to display of some very interesting work and a challenge to really pick the best of the lot.