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BCG Growth-Share Matrix

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Published on Oct 11, 2011

Download the document full here: http://learnppt.com/powerpoint/26_BCG...

BCG Growth-Share Matrix. Created by Bruce Henderson of the Boston Consulting Group, the BCG 2x2 Matrix is used to help an organization analyze and make strategic decisions around its business units, product lines, or individual products.

View additional business strategy frameworks:
http://learnppt.com/business-strategy...

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