 Welcome to JSA TV and JSA Podcast, the newsroom for telecom and data center professionals. I'm Jamie Skado-Kutaya of JSA and we are here on ITW 2022's exhibit floor live streaming guys, live streaming and I brought along a friend, Michael Carons. He's the co-founder Chief Strategy Officer of Amartis. Michael, welcome to JSA TV. Thank you, Jamie. Much appreciated. Thank you. We are so excited to have you and let's go ahead and set the table if you will. Tell us a little bit about Amartis. Okay. So, Amartis is a company based in headquarters in Ireland where I experts in network and cloud automation software. We're at the event today to showcase our industry standard inter-provider automation solutions for negotiating services between customers and suppliers. By the way, I love Ireland, quarter Irish. My family's from Wicklow, so good people. No way, you live in Wicklow? All right. So, we should get to the breaking news. I know you guys have big news coming out tomorrow. We won't spoil it, but maybe a little teaser, do you have for us? Sure. Okay. Yeah. Tomorrow, we just announced some more advancements that we're making with our product solutions, where we're working with some large providers to support them with the implementation and testing of their APIs, their automated industry standard APIs for serviceability quoting and ordering of services with their suppliers basically worldwide. This is a growing uptake of the actual APIs across the industry. It's really a measure of how fast and how quick they're being adopted across the industry. With that, I feel like your amazing insight into our marketplace is capturing so much data. Can you tell us any trends that you're seeing in the marketplace because of this? Yeah. So, the MEF, which is the standards body behind the industry standard for this type of solution, which allows the providers to negotiate services automatically across APIs. They're currently quoting it. By the end of this year and early next year, we expect to see about 35 of the large international wholesale providers who have actually implemented the APIs. This actually means we're moving from early adoption phase into the mainstream adoption. This is a really important pivot for the industry because the industry needs now the tools and the capabilities to be able to make it smooth and easy for newcomers to join into the whole API-driven ecosystem. That's really where we come into play. We've been working on this with the MEF over many years to develop the standard, but also to develop tools to enable providers to implement and also to test the interoperability with their partners. Make it all allow it all to happen in the shortest time possible with the least amount of effort. Unbelievable. So, Tommy, what does Amartis bring to the table? How do you fit into the ecosystem? As I was mentioning earlier, we have a solution called Embrace, which is our Embrace Interprovider Automation solution. We can support the buyer or the seller. We can also support more complex arrangements where a buyer needs to buy on one hand from some suppliers and sell to its customers on the other hand and to integrate both of those. That's one part. So, it's a full-blown, pre-built implementation of the standard. It's fully tested. It's fully compliant with the standard. Then we also have a secondary solution, which is the same software, but what we use it in emulation mode. So, it's used for testing. It's called a digital sibling, effectively. So, we can provide this to any provider who has LSO APIs implemented, and they can share that with their partners. Those partners can then test in isolation. This reduces the whole cycle time for onboarding a partner. It really makes it a lot easier for those partners to come together, to spend a lot less time, and they can scale the number of partners they can onboard and maintain in parallel. Yeah, okay. That is so cool and so needed right now. That level of efficiency and scalability, definitely what we need as we're seeing such high demand, obviously, for our bandwidth. So, I love that. So, where can our viewers go to learn more? So, if you'd like to get some more information, we're here in the exhibit hall. That's number one at the event. But also, you can go to amartis.com for slash embrace, and you can look at our product on the website, and we have a lot of information there, and you can contact us through the website as well, if you want to make a contact. I love that. Amartis, a-m-a-r-t-u-s.com. Absolutely check them out. Oh my gosh, thank you so much, Michael, for joining us here today on JSA TV. We appreciate you. Thank you, Jamie. Much appreciate it. And thank you viewers for tuning in to JSA TV and JSA Podcast, here live at ITW. Happy networking.