 You were on Shark Tank at some point. We were just really recently, actually, a few months ago. So by the time you had gotten to Shark Tank, how much total had you raised? Was it still at the 900,000 or had it been? No, no. We had raised a seed round of funding with VCs, so we had raised an additional 2 million at that point. Okay. Because when you went on Shark Tank, I believe you asked 600,000 for 4% originally? Yeah. Is that correct? Okay. You ended up getting a deal with Robert at the end of it, and he cut that evaluation in half and went to 600 for 8%. In my research in what happens, because we know from having other people on this show from Shark Tank, deals can often completely fall apart after the show. Things can happen where both parties are just going to have to walk away amicably. Can you talk about that? Like where you're at right now, because I couldn't find whether the deal had actually closed after the show or not. Right. The deal did not close, because the thing is that you tape, and then they want to do their diligence for so long, because it's like they want to know whether you're going to air. It just ended up not the timing didn't work out, because we were ready shortly after that, because we just kept growing well before the airing. I would imagine what the Whole Foods deal, which you probably knew of when you went on. No, because the Whole Foods deal. I taped this in August 2020, because it was almost a year before it aired. So much happened. So this is August 2020, or it was like end of July, it was so early. And then the next few months we just grew so much that I was like, I need to go raise around, and they were not willing to budge, and we hadn't moved at all on the negotiations. And I was like, I'm not going to anchor myself to this valuation when we were so much larger than that. That's a good story. I mean, this is a reality. You are having to raise capital and you have a deal on some different terms than you're about to raise. And their typical model is they want to kind of really make sure that you're going to air, I think is something that's a huge part of whether they're going to go through with it. And, you know, you don't know until a few weeks before whether your episode airs, you know, so I remember we had just taken it out of the forecast because we had kind of had like a little shark tank bump. And we were like, because I think it was there's only a few weeks left of the season. So I was like, it's time for us to they're like, you're going to be on the season finale. So we were like, OK, so we actually will air. After all, so it's been that that was that was a wonderful like nice to have for sure. So you did have time then to prepare for the inevitable shark tank bump right after the airing. Yeah. And what did you see in that? Was it sizable? Was it more than you expected? Less than you expected? It was a little more than we expected. I think also what was interesting for us is that we sell predominantly on our own website. But I think that what was really interesting to see was that we saw like a really big bump on Amazon because we Amazon's like typically 10 percent of our e-commerce revenue. And I think it was just it just shows you that it's like that kind of purchaser who's like literally buying as the segment is running. You know, it's like that kind of person. And that's like someone who's just going to like sign onto Amazon.